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Marketing Term Paper Samples

Corporate Social Responsibility
The role played by the oil multinationals in Nigeria has received increasing attention in recent years as a protest against oil production has grown and with it the repressive response of the Nigerian government. Shell, in particular, the largest producer in Nigeria, has faced a...
Pages: 26 (6500 words) , Term Paper , Nigeria , Multinational Corporations
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Youth Marketing of Ice Cream Company
Isler et al. (1987) examined the location; types and frequency of products that children aged 3-11 requested their mother over 30 days. Food accounted for more than half (55%) of total requests and desert food (24%). Adolescents influence their parent’s purchase of fast foods, soft...
Pages: 9 (3364 words) , Term Paper , Value Chain , SWOT Analysis
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Children and World of Advertising
  Advertising is a part of social psychology and as we are discussing the persuasive part of it, hence there is a direct linkage here. Hence the branch of human psychology that deals with the behavior of groups and the influence of social factors on the...
Pages: 8 (2000 words) , Term Paper , Creativity
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Marxist Ideological Underpinnings
According to the author's trade unions in Hong Kong irrespective of their respective profession or industry tend to adopt a dual approach of accommodation and self-servility towards employers. While they are not critical of the tendency, they point out that it can be of greater...
Pages: 13 (3250 words) , Term Paper , Pluralist , Organizational Culture
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Focus Groups, Surveys: Features, Advantages and Disadvantages
As has been discussed, group dynamics tend to be one of the major reasons for the ideas that are being generated (Kotler, 2009). This is very beneficial as the findings of the focus groups themselves can provide the researchers with a deep insight into factors...
Pages: 7 (1750 words) , Term Paper
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The Extent of the Influence of the External Factors that Have Considerable Impact on the Family Run Business
Customers are the mainstay of all businesses and an effective market strategy must incorporate a well-defined market-oriented plan, backed by technology. Thus, in the technology-driven market of the global business, it is important that efforts are made to examine the factors which may hinder the...
Pages: 10 (2500 words) , Term Paper , Vacation , Traditional Family
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CSR as Responsible Banking Giving Long-Term Benefits
Corporate Social Responsibility is a “concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment”. The companies’ initiatives should go beyond the legal requirements. Shareholders are not the only stakeholders in the company and the company has to be accountable...
Pages: 20 (5000 words) , Term Paper
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Marketing Plan Overview of Apple iPods
Apple has difficulty, as an international marketer, in finding cooperation with international regulatory authorities in areas of intellectual property and various taxation demands that limit Apple’s exposure in its desired markets. Sales of accessories or additional services related to these products are often affected by...
Pages: 6 (1500 words) , Term Paper
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Effects of Globalization on Business Marketing
Coupled with the fact that many of the primary Western economies have been experiencing economic difficulties these past few years, supply chaining has somehow benefited emerging economies as well.  Globalization has resulted in a major part of the supply chain being established in emerging economies...
Pages: 8 (2000 words) , Term Paper , Nursing Career , Career Choice
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From Transactional to Relational: The Development of the Marketing Thought
In the early 1980s, Len Berry coined the term relationship marketing, describing it as the strategical approach that invites, improves, and maintains customer relationships. Unlike transactional marketing, relational marketing centers on the notion that loyal consumer markets are a valuable addition to the long-term profitability...
Pages: 8 (2000 words) , Term Paper , Evolution , Marketing
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Evalution of the Concept of Integrated Marketing Communications
Dell advertisement is evidence that the foundation of integrated marketing communications is in the synergism that is created when all the components of marketing communications work together to accomplish the desired objectives; the inserted advertisement of the Dell Sunday encourages the readers to go online...
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Ethics Of Food And Main Issues Related To It
The explicit moral value is the environment; namely, how does one best achieve what is best for the environment, which is taken to be morally superior to an act that degrades the environment. The moral duty revolves around the issue of how one goes about...
Pages: 9 (2250 words) , Term Paper , Modified Foods
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Marketing Strategy Of Boutique Outlet
Boutique Outlet also would assist women to know about the choice of dresses that are familiar with their personality. Boutique Outlet’s primary objective is to be the best boutique firm in the US boutique industry. It considers certain measures to achieve the objectives such as...
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Analysis of Turkish Airlines Advertisement Campaign: Critique and Recommendations
Kobe Bryant and Lionel Messi act as signifiers in the ad as they represent their nationalities by competing in international sports competitions. Indeed, the “Legends on Board” ad depicts a competition involving Kobe Bryant, Lionel Messi, and a flight attendant who seek to draw the...
Pages: 10 (2500 words) , Term Paper , Advertisement Analysis
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Product or Service Promotion Function
Etihad Airways is a renowned airline company ranked as the second-best in the UAE, after Emirates. Airline firms need to carry out market research to identify which destinations that have high traffic. The essence of this is to avoid flying into regions where there is...
Pages: 11 (2750 words) , Term Paper
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International Market: XYZ Case
XYZ has been focused on manufacturing and exporting tattoo remover. It is a product made from a unique chemical formula purposed to removing a tattoo from the skin. The tattoo product has been tested, tried and trusted for being simple in usage, highly efficient, cheaper...
Pages: 6 (1500 words) , Term Paper , Opera , Joint Venture
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Analysis of the Problems of Thorntons PLC
The chocolate industry of the UK is estimated at around 3.7 billion pounds (Trading Vision, 2011). The chocolate market of UK did not shrink in the recession as expected but continued to grow which shows that the potential in the market is huge. In the...
Pages: 8 (2000 words) , Term Paper , SWOT Analysis , Online Shopping
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Versace Marketing Plans
Since the company intends to establish itself in Southern Sudan, it is apparent that there are several opportunities in that country. For example, Versace may take advantage of the unclouded clothing market to offer top quality Versace men's clothing. Since the company would be operating...
Pages: 10 (2500 words) , Term Paper
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Legal Factors with Respect to the Stockport Shopping Centre
Shopping centers like any other businesses are governed and controlled within governmental policies and regulation. Thus, through their activities, they affect the local environment, population, customs, and values. Shopping centers must abide by government minimum wage definition, their activities must be legally binding....
Pages: 6 (1500 words) , Term Paper , War on Terror , Tesco
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Identifying the Business Opportunities
Since customers have a greater number of options available and have higher demands, therefore it is required to provide the products at cheaper rates. In order to fulfill the customer’s desires, additional costs are liable to increase the price of the product while on the...
Pages: 8 (2000 words) , Term Paper
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