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Marketing Term Paper Samples

Corporate Social Responsibility
The role played by the oil multinationals in Nigeria has received increasing attention in recent years as a protest against oil production has grown and with it the repressive response of the Nigerian government. Shell, in particular, the largest producer in Nigeria, has faced a...
Pages: 26 (6500 words) , Term Paper , Social Responsibility , Responsibility
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The stages of Product Life Cycle
The Growth Stage is characterized by rapid growth in sales and profits. Towards this direction, it has been found that profits arise due to an increase in output (economies of scale) and possibly better prices [1]. The priority of business at the specific stage should...
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Marketing Plan and E-business Strategies of Amazon
Where there are not enough customers in a single geographic market to support a traditional store, online those customers can be brought together from all over the country or the world.” Since the customers have different tastes based on the age, sex, region, culture etc...
Pages: 10 (2500 words) , Term Paper , Jeff Bezos
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Market Theory and Ethnocentrism
Distribution or placement refers to the means by which the product reaches the client. This includes a retailing and point-of-sale placement. It also refers to the channel through which a service or product is sold (such as retail), the industry or geographic region, the segment,...
Pages: 9 (2250 words) , Term Paper , Market Mix , International Marketing
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How Sony Has Been Able to Use Key Elements of the Marketing Mix to Build and Maintain Its Market Position
The marketplace in which the Sony PlayStation product is operating and b) implementing strategies in that marketplace to both enhance customer value and improve Sony’s business performance. This report focuses on the three strategic areas, namely, competitive advantage, consumer buying behavior, and marketing communications strategy.  ...
Pages: 14 (3500 words) , Term Paper , Market Mix
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Marketing Plan for SEAT Based on PESTLE and SWOT Analysis
The local employment rate in the UK varies depending on selected regions. In Wales alone, 70% of the total population is currently employed (Office of the National Statistics, 2009b). On the other hand, the unemployment rate in Wales is around 7% as of March 2009...
Pages: 10 (2500 words) , Term Paper , SWOT Analysis
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Framework and Process of Advertising
The use of slogans usually has a considerable influence on its viewers, especially children. In all of the ‘m&m’ commercials, it may be seen that there are two lines, ‘melts in your mouth, not your hands’ and ‘open your hands and smile’ used. All products...
Pages: 12 (3000 words) , Term Paper , Genre , Draft
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Strategies Adopted by Coca Cola and Pepsi Companies
The company created a trademark value for itself which has become invaluable and the goodwill that the company has been able to create for itself is very high. The company has made a name so strong for itself, that even if the company was faced...
Pages: 10 (2500 words) , Term Paper , Coca Cola
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Effects of Globalization on Business Marketing
Coupled with the fact that many of the primary Western economies have been experiencing economic difficulties these past few years, supply chaining has somehow benefited emerging economies as well.  Globalization has resulted in a major part of the supply chain being established in emerging economies...
Pages: 8 (2000 words) , Term Paper , Nursing Career , Career Choice
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Evaluation of UMG Website and Internet Marketing Campaign
Websites allow businesses to inform customers about the products and services they offer, websites are not constrained by the limits suffered by promotional materials printed on paper. Businesses can offer potential customers highly detailed information regarding the products they offer unconstrained by limits on page...
Pages: 6 (1500 words) , Term Paper , Internet Marketing
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Evaluation of the Current Marketing Strategy

Marketing in the small and medium companies differ from marketing in large organizations. Gilmore et al. assert that it “is considered to be more intuitive, competency based, revolving around networking and operating under financial and human resource/time constraints”. The Internet enables to make the life...

Pages: 23 (5750 words) , Term Paper
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Contemporary Marketing
Today, Apple’s product development is centered on determining the needs and wants of its consumers, and trying to deliver it first to the market. Greg Joswiak, Apple’s vice-president for iPod and iPhone marketing, described the company’s market strategy as consumer-centered and future-oriented....
Pages: 4 (1000 words) , Term Paper
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The Features of Monopolistic Competition and how It Impacts the Industry
Firms in a monopolistic competition can have characteristics of a monopoly in the short run exploiting their market dominance to obtain abnormal profits but in the long run, other firms enter the market thus increasing the market’s competition. In many cases, a firm in a...
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The Matters Related to Marketing Opportunity of Power Bike in Bangkok
The first step towards identifying the target market for Powerbike would be segmentation of the market in Bangkok and its allied areas where the company wishes to set up a new retail bicycle office. Market segmentation is considered to be a procedure of identification of...
Pages: 12 (3000 words) , Term Paper
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Social media analytics:assessing social media including its impact on sales,visits,brand value
Therefore, te social media facilitate an increase in the amount of sales of the business that engage their customers through the social media. Frthermore, cstomers experience a strong feeling of attachment to companies and business organizations that interact with them through the social media, tus,...
Pages: 4 (1000 words) , Term Paper
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The Difference between Capitalism Market and Social Market
Reportedly, capitalism and socialism are fairly contrasting schools of thought in economics. The fundamental debate in the socialism/capitalism departments relies more on economic equivalence coupled with the part of the government. socialists consider economic inequality to be unscrupulous for society....
Pages: 5 (1250 words) , Term Paper , Goblin Market , Global Capitalism
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Two Key Components of th Social Market
Reportedly, no answer limited to the ineffective methodological operations of the fiscal system can work for a long time, unless a socialist economy is adopted. Moreover, through an analysis released by the Social Security Administration, Short has demonstrated the glaring wealth gap in the U.S.’s....
Pages: 5 (1250 words) , Term Paper , Income Distribution , Economy
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International Marketing - Project 2
The best way to target all of these ethnic groups is to subdivide the whole into segments. Tis will make it possible to treat each market uniquely with its own needs and marketing mix (Madura 89). Dring the division of the market into segments, i...
Pages: 10 (2500 words) , Term Paper
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Analysis of Human Motivation, Choice, and Behavior in Terms of Vintage Fashion
By means of contrast and comparison, accessories, shoes, and hats oftentimes are worn and bought as a means of disregarding current fashion trends and/or attempting to start a new trend. Naturally, there is a great deal of crossover between these two broad categories that have...
Pages: 12 (3000 words) , Term Paper , Human Behavior
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Product or Service Promotion Function
Etihad Airways is a renowned airline company ranked as the second-best in the UAE, after Emirates. Airline firms need to carry out market research to identify which destinations that have high traffic. The essence of this is to avoid flying into regions where there is...
Pages: 11 (2750 words) , Term Paper
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