The most usual tool for the strategic analysis of a company’s performance, the SWOT analysis, can be used here in order to complete the above task. The issues that are to be examined are the position of the company towards its competitors and its general behavior in the market (according to the above-mentioned statement).
Businesses have two different ways to raise cash for their operations. For one, there is equity which comes from the money of private and public investors in the form of stock or ownership in the company. The other comes in the debt, either through commercial papers traded by different investors in the bond market, or debt from banks and different financial institutions.
Marriott International is a global leader in the hospitality industry in terms of revenue, market cap and net income. It was also recognized as the most admired company having a high brand recall that draws customer. It has a diversified portfolio that caters different target market like full-service, limited service, international and luxury lodging, and timeshare.
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