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Samsung Essay Examples

Strategies that Could Be Applied by Samsung
As an internationally functional company, Samsung always provides exceptional customer supports by its friendly employees and superior after as well as prior sales services mechanism. In terms of customer viewpoints, the company attempts to offer prompt responses for delivering accurate service systems. In order to...
Pages: 9 (2250 words) , Term Paper , Business
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Sustainability Vision and Pollution Prevention by Samsung
Since its creation, Samsung has put in place measures towards safeguarding the environment and society. This can be viewed as a sustainability vision since it ensures that all strategies put in place have environmental benefits.  Samsung has a vision on which the state of the...
Pages: 11 (2750 words) , Assignment , Business
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Target Consumers of Samsung and Philips
The target consumers depend on the positioning of the brand. A brand may be positioned as sporty, smart or fashionable. For example, a cosmetic brand could position its products as fashionable and trendy by advertising through fashion icons. In the 1990s, Samsung was considered as...
Pages: 7 (1750 words) , Assignment , Business
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A comparison between Apple and Samsung
Samsung uses its official website as a global messenger with a clear-cut theme in its vision statement, which in turn affects the business philosophy of the company. The company’s management is highly dedicated to implementing the objectives of the constitution by guaranteeing that the mission...
Pages: 9 (2250 words) , Research Paper , Business
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Matching Capabilities with the Key Success Factors of Samsung
Samsung’s ability to procure high-quality raw materials has allowed it to develop high-quality innovative products (Samsung, 2008). It has also allowed it to increase its competitive advantage by developing product differentiation. By maintaining a robust supply chain management, Samsung has been able to increase its...
Pages: 12 (3000 words) , Case Study , Business
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International Strategy of Samsung and How They Target the Y Generation
This is the case for many countries, including Germany, which is another country that is the subject of this overall analysis. However, Iceland might not be experiencing the same degree of recession as other countries are. This will be analyzed below, in the analyses of...
Pages: 11 (2750 words) , Assignment , Business
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Promotion and Advertising Techniques of Samsung Company
Another basic consideration while designing a communication process for product promotion is the intention to buy the product. Final objective in consideration is to ensure that no barriers affect the purchasing of the product in promotion. This is a psychological intention that should entice the...
Pages: 12 (3000 words) , Assignment , Marketing
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Global Smartphone Industry Overview - Apple, Samsung ,Nokia and Blackberry
The survey revealed that around a majority per cent of the total smartphone owners in the United States own Android-based smartphones, while another significant chunk of owners owns an I-phone. The rest of the market is captured by smartphone makers like Blackberry, Nokia and several...
Pages: 10 (2500 words) , Case Study , Business
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Analysis of Digital Media
Generally, in digital-media business, the Samsung Company focused on areas such as computer devices including laptop computers, digital displays such as computer monitors and television, laser printers, and consumer entertainment devices. Some of the computer laser devices include the DVD players, digital camcorders, MP3 players....
Pages: 6 (1500 words) , Case Study , Information Technology
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How Smart Companies Use Environmental Strategy
The paper presents that sustainability at Sony is achieved through activities such as, corporate governance; implementing strict guidelines while production, manufacturing and distribution; community involvement worldwide; and various environmental campaigns. The company is focused on building technology, which will lead to high power saving capacities....
Pages: 11 (2750 words) , Term Paper , Business
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The Type of Culture That Would Lead To Effective Organization Development
This paper illustrates that the culture that would lead to effective organizational development is one where there is a knowledge sharing. Knowledge sharing refers to the organization ensures effective communication within the employees and employees are willing to share information to improve effectiveness within the...
Pages: 6 (1500 words) , Research Paper , Management
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How Little Things Can Make a Big Difference
“Marketing is a fundamental function of the management often mandated with the determination and retention of a company’s market share” (Mirza 76). This influences the company’s profitability. Successful managers develop successful brands. However, this requires the creation of effective messages and communicating them appropriately...
Pages: 6 (1500 words) , Book Report/Review , English
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24 hour transportation
For instance, designers, consultants, supply engineers and purchasing officers. The generator can only be efficiently transported to Bitam through repackaging. This can only occur via the use of proper personnel who can break down the machine in smaller pieces and reduce the weight and airlift...
Pages: 4 (1000 words) , Essay , Professional
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Consumers And Big Name Brands
For example, a customer driving a car is gaining direct experience. However it is not possible for marketers to send the direct message for all their products, they opt for indirect experiences, such as Nikkei products are associated with fun, excitement, and sport as portrayed...
Pages: 12 (3000 words) , Essay , Sociology
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The Importance of Mobile Phones to Students
The sampling method used in this survey was questionnaires. These questions were conducted online on random students and other citizens around Coventry University in London. A total of 149 respondents were interviewed albeit not every single one of them filled out all the questions. The...
Pages: 14 (3500 words) , Research Paper , Management
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Corporate Social Responsibility: Strategy
It is common for people to raise suspicions in the sudden goodwill of corporations who are doing so well in terms of profit, that they may have hidden agendas to further promote their image and attract more business. Koehn & Ueng (2010) explain that some...
Pages: 22 (5500 words) , Essay , Management
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Successful Marketing Strategy
Marketing, as understood from the available literature, is basically a process that starts with understanding the needs as well as requirements of the customers, coming up with a product or service that satisfies those needs and requirements and also ensuring that even after the sale...
Pages: 7 (1750 words) , Assignment , Marketing
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New Start Up Manufacturing Innovative Smart Television
In light of the above review, we can comprehend the market on Smart TV is developing continually so we have the chance of producing sales in the wake of infiltrating the market and making an impression in the buyer's personality. Give us a chance to...
Pages: 8 (2000 words) , Essay , Business
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Strategic Management of HTC
It is important to note that HTC’s business path from the inception to the present market scenario is measured with the help of industry life cycle. The industry life cycle can be defined as the varied phases that industry goes through while a company commences...
Pages: 7 (1750 words) , Case Study , Business
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The Secrets of XIAOMI Strategy
Despite the little history of such a great company (Xiaomi was founded in 2010), this smartphone vendor has very impressive numbers and is a serious player in the phone industry. Such can be seen in Xiaomi ability to slow the growth of its competitors due...
Pages: 12 (3000 words) , Case Study , Business
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Innovation Is the Key to Effective Organizational Development in Organizations
A focus will be provided on those organizations that have failed and attained a high level of criticism due to their incapability of integrating the innovation concept within their functionality. Specific amount of light will also be laid on the factors that can be considered...
Pages: 11 (2750 words) , Book Report/Review , Management
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The Specifics of Monopolistic Non-Price Market Competition and Duopolistic Competition with either Extremely Low or High Price
Duopoly market structures are characterized with either extremely low or extremely high price, which always arises from action-reaction behaviors of the two firms. The products in a duopoly can also be either homogenous or differentiated as is the case with Coca-Cola and Pepsi that produce...
Pages: 11 (2750 words) , Term Paper , Macro & Microeconomics
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Mergers and Acquisitions Happened in the Computer and Mobile Industry
Trolltech has an in-depth understanding of open source software. The main intention of Nokia through the acquisition is to strengthen its technology platform. It was, in fact, a backward integration effort by Nokia. Nokia realized that going forward, in house technology will give them better...
Pages: 11 (2750 words) , Research Paper , Business
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Apple Pay
This is a flagship mobile payment service that was rolled out by the tech giant in October 2014 to allow particular smartphone users to make payments using their devices in various retail stores. Precisely, it is available for use by those that have iPhone 6,...
Pages: 8 (2000 words) , Term Paper , Business
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The Relativity of International Business: Global Presence for Maximization of Business
Marketing management involves planning, controlling, organizing, pricing, merchandising, and implementing policies as well as procedures for bringing about customer loyalty and satisfaction by giving them value for money received for a product of utility. The capabilities of marketing in an international business environment depend on...
Pages: 14 (3500 words) , Research Paper , Business
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End of Module Project
This game is so popular that it has sold 12 million copies throughout the world. Microsoft’s acquisition of Mojang, at a cost of $2.5 billion USD, is expected to provide Microsoft with billions upon billions of dollars in revenue. Sony, the producer of the Playstation...
Pages: 7 (1750 words) , Assignment , Marketing
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The Environment of Apple iPhone and its Operations in the Smartphone Industry
 The porter’s five forces analyze the competitive forces present in the industry.Buyer’s power: The mobile network operators and the retailers are the two types of buyers for the mobile manufacturing companies. The network carrier companies are fewer in number and they strengthen their position by...
Pages: 9 (2250 words) , Case Study , Marketing
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How to Assess Information and Be Able to Create Strategies to Increase Personal Networking
Working in the unlimited space will require an understanding of both customers and employee, and they can choose to work in a shift that will also call for understanding. The business should use external sources like the internet and the web to research the contact...
Pages: 7 (1750 words) , Essay , Management
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HRM Practices That Empower Organisations to Enhance Their Productivity
The success of an organization is measured by the quantum of business it is able to create and the amount of profit that comes out of it. To accomplish this, every employee has to contribute his mite in no small way.  Any weaker link in...
Pages: 18 (4500 words) , Case Study , Human Resources
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Applied Buyer Behaviour in IPhone Company
It is quite important to state that iPhone users are lavish spenders who mainly buy branded products and are socially indulgent. The main influencers towards the purchase of the iPhone include peer group, friends and family as these provide the firsthand experience of using an...
Pages: 9 (2250 words) , Case Study , Business
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Competitive Strategy and Cultural Dimensions of SEC Ltd for Entering Australian Market with LCD TV
South Koreans are nationalistic while Australia is not a nationalistic country (Convictcreations, n.d.). Even though Korean culture appears to be similar to Chinese, Koreans believe and want everyone to accept that their culture is a blend of tradition and modern and hence unique. Their culture...
Pages: 11 (2750 words) , Case Study , Business
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Marketing Plan of Nokia Telecommunication
The current situation, as partially discussed above, is that Nokia is coming into the smartphone market badly beaten to the punch by swifter and more innovative rivals in Apple and Samsung, the former with iterations of the iPhone, and the latter with iterations of its...
Pages: 10 (2500 words) , Case Study , Marketing
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Impact of Cultural Diversity in the Organization
Employees are the ones that interact with customers every day. Therefore, they are an integral part of the information to the company. In addition, they represent the company in society. Currently, the customers want to be associated with a company that participates in activities that...
Pages: 6 (1500 words) , Case Study , Management
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Strategic Issues Sony Ericsson Faces with
The opportunity of Sony Ericsson is that the company has already launched various music edition phones which are highly competent in the market. This made the brand highly accepted in the market. The company has also grabbed a distinctive name in terms of the sound...
Pages: 6 (1500 words) , Case Study , Business
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Operations Strategy of Hagen-Dazs
 Value chain model is a strategic analysis tool that allows one to get deeper insights into the operations of a company. In addition, the internal environment of the company y can also be analyzed with it. The primary activities comprise of inbound logistics, operations, outbound...
Pages: 12 (3000 words) , Case Study , Business
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Marketing Strategies of the Nokia Company: Communication and Entertainment
Porter’s five forces is another important analysis method in business strategic management. This strategy implies that business is likely to be faced by five major influences, which must be economically and comprehensively handled for the prosperity of the business. The company handles the threat of...
Pages: 11 (2750 words) , Essay , Business
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Analysis of Success Reasons - Internal and External Analysis Frameworks at Sony
Sony formulates their innovation strategies using the value innovation concept. This is a vital concept in any company and is applicable in order for the organization to attain its goals. Value innovation strategy has enabled Sony Corporation to achieve better results. In addition, Value innovation...
Pages: 9 (2250 words) , Case Study , Business
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Technological Analysis of Samsung Omnia Phone
It'ѕ an intereѕting approach and allowѕ you to completely cuѕtomiѕe the front end of the phone. It'ѕ eaѕy to get a little over enthuѕiaѕtic and clutter the ѕcreen to ѕuch an extent that it becomeѕ unuѕable, but fortunately ѕtowing away widgetѕ you're not uѕing iѕ...
Pages: 9 (2250 words) , Term Paper , Technology
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Study of Nokia Corporation Using Analytical Tools
The company is facing certain challenges that have caused a decline in the sales of its products. Accordingly, the company is identified to face difficulties in grabbing the changes in the customer trend at the marketplace. In other words, unlike its competitors, Nokia has failed...
Pages: 12 (3000 words) , Assignment , Marketing
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How Nokia Creates Strategic Advantage in a Fast-Changing World
Nokia has portrayed a lot of strength because it has been among the leading companies in the industries of electronics and telecommunications for quite a long period. The corporate has portrayed a strong ability because it has been able to adapt to the market since...
Pages: 8 (2000 words) , Case Study , Business
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The South Korean Chaebol System And Its Impact On Country's Economy
Emerged due to favorable import license concessions, access to scarce foreign exchange and governmental properties seized from the Japanese formed part of the Korean state policy. Samsung, Korea’s oldest chaebol, and the four other biggest conglomerates were established during this period. It was in the...
Pages: 8 (2000 words) , Essay , Macro & Microeconomics
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Using Economic Theories to Analysis a Company
 “Endogenous growth is long-run economic growth at a rate determined by forces that are internal to the economic system, particularly those forces governing the opportunities and incentives to create technological knowledge”(Endogenous growth, N.d., p.1). In the case of Apple Inc., the major internal force that...
Pages: 8 (2000 words) , Case Study , Marketing
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HTC Corporation Formulating a Strategic Plan For The Company
This is a major strength of the company because, through investments made in R & D, it has been successful in creating value differentiation in the products offered by them thereby delivering performance to the customers. Another strength of the company is its strong relationship...
Pages: 7 (1750 words) , Essay , Management
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International Business-Level Strategy and International Corporate-Level Strategy of Apple Inc
The firm was established by Steve Jobs in the year 1975 with the sole aim of developing and selling personal computers. It was fully incorporated in 1977 and renamed Apple Inc. so as to show its focus on the manufacture of major electronics. It is...
Pages: 6 (1500 words) , Essay , Business
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The Theoretical Aspects of Marketing Study and Preparing Good Cover Letter as a Premise for a Smash Questionnaire
Marketing researchers may follow different types of questions to help respondents conveniently answer the questions. The researcher should ask himself whether the respondents will be able to answer each question asked. Almost all forms of surveys in research require a questionnaire that can be distributed...
Pages: 6 (1500 words) , Research Paper , Marketing
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Marketing Environmental Challenges That Sony Faces
According to the research findings, it can, therefore, be said that Sony is highly affected by the ever-changing trends and the market share of its competitors. Sony is a diversified company covering different market segments for its diversified products. Its diversification from purely an electronic...
Pages: 12 (3000 words) , Essay , Marketing
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Resistance to Change or Innovation
Social Construction of Technology refers to the theory of technological and science studies. It has been determined that technology is not the one that shapes human actions, but human actions shape technology. Communication among relevant social groups, engineers and technologists are technological development according to...
Pages: 9 (2250 words) , Essay , Management
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The Theoretical Bases of Inside-Out and Outside-In Schools of Strategic Management
The inside-out approach can be termed as product/service led owing to the fact that the approach starts with focussing on the organisation’s capabilities on the basis of its internal strengths as well as weaknesses (Hughes & et al., n.d.). The outside-in approach is also known...
Pages: 9 (2250 words) , Essay , Business
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Potential Change Management Issues in Apple
Krazit (2008) has mentioned that Wall Street is expecting Apple to report earnings per share of $1.07 on revenue of $6.9 billion in 2008. He has also mentioned that Apple is a company which is under-promising and over-delivering (Krazit, 2008). Moreover, Timmer (2009) has mentioned...
Pages: 17 (4250 words) , Research Paper , Business
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PCI - Three Functions in One Gadget
Phone Credit Identity will face several threats that if not properly looked into will mean failure. Some of them include, but not limited to stealing of the idea by other companies. This might happen if at all there is leakage of information before the actual...
Pages: 17 (4250 words) , Research Paper , Information Technology
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