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Marketing Research Proposal Samples

Consumer Psychology: Purchase Behavior Of Consumers
When one looks at the influencing factors, the following are the significant comparisons: siblings and TV advertisements. For siblings, females are more influenced than their male counterparts. For TV advertisements, males expressed greater influence. The rest of the factors, namely, parents, significant loved ones, radio...
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Stagnant Sales Growth
One of the reasons for the slump of retail industry growth is the increase in prices. According to Plunkett Research, in 2008, revenues in retail sales were high because it has matched the high price of gasoline, but this has an inverse relation to consumer...
Pages: 9 (2250 words) , Research Proposal , Sales , Emily Dickenson
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Corporate Finance Field and Shareholder Value Creation by Acquiring Firms in Emerging Markets
Herz insisted that accounting professionals have all the rights to accommodate both fair value & historical costing in one accounting model but fair value is mandatory. He informed that prior to working on SFAS statement 157 they interviewed some of the portfolio managers and financial...
Pages: 10 (2500 words) , Research Proposal
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Purpose of Business Research
Business research is of much more recent origin and therefore there is a trade-off between the complexity of the analysis and substantive insight it would provide. The situation demands to develop new sophisticated methods for obtaining necessary insight from the research results to reduce associated...
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The Prospects of Entering Dachser Far East Ltd in Chinese Market
The objectives of the proposed study are to evaluate through a careful and well-planned analysis whether it is a good strategic initiative to relocate DAFE’s operations and to recommend solutions based on the analysis that can assist DAFE towards achieving success through the proposed business...
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The Working Activities and Objectives of Shakespeare Bell Company
Bell Shakespeare Company organizes various programs and activities for the promotion of literary works of Shakespeare and other writers in different urban and rural parts of Australia (Bell Shakespeare Company, pp. 8-11, 2007). For these programs, the Company requires a substantial amount of capital that...
The Nation Branding Aspects of the Republic of Zambia
The entire process of branding should revolve around funding the tourism sector to bring out the optimum scope it holds. Under the prescribed design, the role of the government is of indisputable significance because only the government has the power and authority to directly interfere...
Pages: 9 (2250 words) , Research Proposal , Guests of the Nation
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Significant Competitors of TS
Sampling Plan and Data Analysis relate significantly with each other, and for quantitative analysis, the researcher will utilize the formula mentioned in the paper. On the other hand, the UoH will put efforts to analyze the data qualitatively by identifying trends, similarities, or specific differences between...
Pages: 10 (2500 words) , Research Proposal , Market Research
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The Intricate Relation among Culture, Masculinity, Product, Advertisement, and Marketing
Gender is one of the most common themes in an advertisement. In the past, femininity has been the dominant subject in the most advertisement. However, in recent years, there has been an upsurge on the depiction of masculinity in advertising. In this regard, the role...
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Kodak's Potential Niche for Digital Picture Frames
Kodak products are bought both by individual customers on a small scale and are also large-scale investments by companies particularly health care firms. Though Kodak health imaging products and services are not faced with the slump, it is the imaging supplies to the general customers...
Pages: 11 (2750 words) , Research Proposal , The Picture of Dorian Gray
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Market Analysis- Opening a Tapas Restaurant in Pearland Texas
Once this is done, te firm concerned has to make sure that they are in position of gratifying the desires and requirements of each section. Mrketing aims, wich add to the achievement of the general industry objectives should be recognized for all target markets. Te...
Pages: 6 (1500 words) , Research Proposal , Texas , Restaurant Business
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Social Media and Mobile Search Marketing in Saudi Arabia
According to reports released recently, tere are approximately over three million Saudi Arabian Internet users who spent over three billion dollars in making purchases through ecommerce in the year 2010 (Bartlett, 2001). Te biggest selling products were electronics which came second to the sale of...
Pages: 5 (1250 words) , Research Proposal , Social Marketing
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Marketing Proposel For a Product
The various environmental initiatives as well as focusing upon different sustainability aspects ultimately supported the organization to attain success in this competitive marketplace (Michman & Mazze 127). Te production of agricultural products provides certain risks and uncertainties for the organizations intending to sustain in this...
Pages: 8 (2000 words) , Research Proposal , SWOT Analysis
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Sainsburys Effective Marketing Plan for Positioning in the UK Supermarket
In order to develop an effective marketing plan, the external environment has to be studied thoroughly. This would provide the company with a close outlook of the economic balance in the UK, the existing competitors in the market along with their marketing strategies and the...
Pages: 7 (1750 words) , Research Proposal , Marketing Plan
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The Role of Online Presence in E-Commerce for a Mobile Phone Shop
The successful completion of the research will serve as a platform for the industry potential employees and information technology professionals to be equipped with a great level of innovation in the industry. This is because there are very specific areas of the innovation that the...
Pages: 12 (3000 words) , Research Proposal
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The Use of Mobile Social Media by Students of Bangor University
The management must concentrate on changing the attitudes of Chinese students. The university requires an all-inclusive media of communication, one that has a cross-cultural appeal in order to appeal to the international community. The university needs rebranding with the view of appealing to the Chinese...
Pages: 8 (2000 words) , Research Proposal
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Tourism destinations in the digital and social media age
Advancement in technologies and increase in usage of internet has resulted in consideration of information search as a well-established segment of research. Mreover, vrious consumer and marketing studies reflect preference of individuals towards information search prior to any consumption decision (Gursoy and McCleary, 2004). Iformation...
Pages: 8 (2000 words) , Research Proposal , Digital Media
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Emotions in advertising and consumer behaviour
This has helped change consumer perceptions about brands and has inevitably impacted consumer purchase decisions online. Avertising is a key driver of consumer behavior as it reaches the consumers by spreading awareness and affecting their attitudes towards products. Efective advertising goes a long way reaching...
Pages: 7 (1750 words) , Research Proposal , Consumer Behavior
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The Role of online Marketing with social media in Tourism Destination Marketing
Relating to the above problem the research paper aims to understand the growing use of online and social media marketing activities by the DMOs to effectively market and promote the tourism region to the different visitors and tourists. I would effectively tend to understand the...
Pages: 10 (2500 words) , Research Proposal , Social Marketing
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Marketing research proposal Mercedes-Benz( how can MB attract costumer from age 27-37 in USA)
Promotions on premium magazines, tlevision channels and shows attracting HNI audiences, rdio ads should be the main target (Saridakis and Baltas 5-10). Te vehicle brand should position itself as the car with style, cmfort and luxury. Slf-indulgence must be the key factor of the marketing...
Pages: 7 (1750 words) , Research Proposal
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