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Marketing Research Proposal Samples

SWOT and PESTLE Analysis for the Budgens
From the PESTLE analysis chart for the Budgens, the external environment analysis for the next 12 to 18 months market planning process has to be carried out. As discussed in the beginning we must concentrate on microenvironment factors. Political factors such as war, terrorism are...
Pages: 23 (5750 words) , Research Proposal , Wine , Tesco
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The Impact of Media Advertising in the Case of Body Shop Plc
Therefore in its simple sense, the word ‘advertising’ means capturing the attention to something or telling or advising somebody of something. (Dyer, 1995 p. Thus the advertising can be seen as a medium for communicating or providing knowledge to the customers from the recognized authority...
Pages: 12 (3000 words) , Research Proposal , Advertising , Walt Disney
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Purpose of Business Research
Business research is of much more recent origin and therefore there is a trade-off between the complexity of the analysis and substantive insight it would provide. The situation demands to develop new sophisticated methods for obtaining necessary insight from the research results to reduce associated...
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The Nation Branding Aspects of the Republic of Zambia
The entire process of branding should revolve around funding the tourism sector to bring out the optimum scope it holds. Under the prescribed design, the role of the government is of indisputable significance because only the government has the power and authority to directly interfere...
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The Intricate Relation among Culture, Masculinity, Product, Advertisement, and Marketing
Gender is one of the most common themes in an advertisement. In the past, femininity has been the dominant subject in the most advertisement. However, in recent years, there has been an upsurge on the depiction of masculinity in advertising. In this regard, the role...
Pages: 12 (3000 words) , Research Proposal , Rituals , Heroes
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Kodak's Potential Niche for Digital Picture Frames
Kodak products are bought both by individual customers on a small scale and are also large-scale investments by companies particularly health care firms. Though Kodak health imaging products and services are not faced with the slump, it is the imaging supplies to the general customers...
Pages: 11 (2750 words) , Research Proposal , SWOT Analysis , Privacy
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The Role of Online Presence in E-Commerce for a Mobile Phone Shop
The successful completion of the research will serve as a platform for the industry potential employees and information technology professionals to be equipped with a great level of innovation in the industry. This is because there are very specific areas of the innovation that the...
Pages: 12 (3000 words) , Research Proposal , Social Networking , Shopping
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Integrated Communication Plan
Around 33 million people in the UK play video games. Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment...
Pages: 14 (3250 words) , Research Proposal
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Social Media Marketing in Emirates Airlines
The internet can be used to understand the interests of the target market. Emirates airline has been making various changes in service delivery according to the response from loyal customers. With the increasing levels of competition in the market, customer relationship management has become one...
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The Differences in the Consumers and the Economic Environment of Chinese Retail Market and US
There is certain delimitation to past research on consumer evaluative criteria. The presentation of criteria for direct rating has caused extrinsic criteria to be overly emphasized. This is despite the fact that several intrinsic criteria have been most prominent to US consumers in studies permitting...
Pages: 10 (2500 words) , Research Proposal
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