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Marketing Research Paper Samples

Amway Should Gain Vietnamese Audience Step by Step
The Company has functioned on the basis of strict ethical operations and an emphasis on honesty in sales dealings. According to the President of Amway: “Over the long haul, businessmen who operate on the basis of greed and manipulation are not successful consequences are inexorably...
Pages: 25 (6250 words) , Research Paper
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The Five Critical Issues in the Modern Marketing Practices
Owing to literature provided by several researchers, it has illuminated that the utilization of conference and prescription like “self-help” might possibly lead to vast knowledge regarding financial side of publishing than in relation to spectator’s values. Owing to literature provided by several researchers, it has...
Pages: 11 (2750 words) , Research Paper
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Marketing Strategies and a More Successful Company: Energy Drink Industry
Customer relationship management (CRM) is one of the major developments happened in the current century in marketing and business activities. Successful firms must have viable products at prices consumers are willing to pay, the means to get the products to the place where consumers want...
Pages: 10 (2500 words) , Research Paper , Solomon Northup
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Steps of Implementing Marketing Strategies
According to the research findings, it can, therefore, be said that the first step of implementing marketing strategies into the culture and structure of an organization comprises drafting a marketing plan. Marketing plans define mechanisms that can be used to establish a stable and long...
Pages: 5 (1250 words) , Research Paper , Marketing Plan , Marketing
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Product Design Processes to Meet the Needs of Customers
The criteria taken into account are: “business history, technological infrastructure, and marketing thrust”. Marketing research and a scientific study of the data and results can provide information on technological trends, the influence of local governmental, federal restrictions, and the impact of industrial restructuring in the...
Pages: 10 (2500 words) , Research Paper
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The Conditions in the Airline Industry and the Opportunities in Low-Cost in the American Airlines
The combination of the strategies has provided a comparative advantage to Southwest Airlines. Since most of the companies are imitating the strategies of Southwest Airlines, it is the time for Southwest Airlines to come up with more competitive strategies. Based on SWOT critical factors, the following...
Pages: 8 (2000 words) , Research Paper , Southwest Airlines
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Analysis of the Customer Environment, the Industry and Competitors for Apples iPad
 Part 3 builds upon the research to make recommendations for future strategies so that the iPad can be successful. We discuss the main objectives and issues and give precise details of different aspects of the marketing strategy including product, pricing and distribution strategies, and the...
Pages: 16 (4000 words) , Research Paper
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Coca Cola in UAE
The present research has identified that in the 1980s the Coca-Cola company returned to the market of the Middle East. At that time, Pepsi was doing well and controlled almost 95% of the market. The weather and less consumption of the alcohol made it apt...
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Marketing Innovation in Apple Inc and Its Strategies
Engineering is an important aspect of a product because it focuses not only on its technology but also on the design of the product. It makes the product effective and comfortable to use. Marketers tend to collaborate with the innovative engineers to build upon the...
Pages: 9 (2250 words) , Research Paper , Macintosh , Apple Inc
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What Is the Qualitative Research Useful for the Company
In general, there are two types of questions one will ask, open-ended or closed-ended. In open format questions, there are no predetermined set of responses, and the participant is free to answer however he chooses. Closed format questions are in the form of a multiple-choice...
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Global Outsourcing and Offshoring
Outsourcing and its impact can be simply understood with one of the most basic theories of labor supply and demand. Under normal circumstances, the supply and demand curves of labor decide the wages in the employment industry. However, an increase in the supply of labor...
Pages: 9 (2250 words) , Research Paper , Outsourcing Jobs , Outsourcing
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Packaging and Shelf-Positioning and Impulse Buying
The aim of this research is to determine whether better packaging or better shelf-positioning influence the impulse buying of consumers. It aims to determine whether the high visibility of fast-moving consumers’ goods through proper shelf-positioning result in the diminishing impact of packaging on Impulse buying....
Pages: 4 (1000 words) , Research Paper
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Impact of Loyalty Programs in the Hospitality Sphere
Robles and Leyva note that with hotels there is often a pattern of multiple loyalties, with the decisions based on the brand, location, and cost and, for frequent users, the loyalty schemes do appear to have an impact. Taylor looks at loyalty and refers to...
Pages: 10 (2500 words) , Research Paper , Loyalty , Hospitality Industry
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UK Sofa-Bed Market
Usually, a combination of demographic variables is used to segment the market. According to this segmentation, the consumer wants and abilities change as they age or mature. Gender is also an important variable because men and women have different attitudes and behave differently when it...
Pages: 8 (2000 words) , Research Paper , Tanning Beds
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Product and Price Analysis of Steelco
The first point to be noted about the price analysis is that the wide flange steel products are that the market is very price sensitive. Thus the market is very competitive for any marketer and local players compete on the basis of the low prices...
Pages: 6 (1500 words) , Research Paper
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Strengthening the Connection between Harrods Firm and Chinese Consumer
The connection with customers has diminished due to advancement in technology and globalization. Most millennial consumers purchase their goods and services through online platforms making it difficult to connect with them using traditional strategies including word of mouth marketing....
Pages: 18 (4500 words) , Research Paper
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Contemporary Consumer Behavior Issues
Consumer behavior concerns the actions of the consumers to purchase. The decision to choose a product lies in the consumer's choices to optimize their consumption schedules or wanted to be irrational. The traditional understanding highlighting the consumer needs concentrates on the old economic theory....
Pages: 8 (2000 words) , Research Paper , Consumer Behavior
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Understanding the Marketing Mix Concept
Promotions include displays, exhibitions, samples, coupons, and contests. These activities are part of the marketing strategies employed by a business. Promotions encourage impulse buying, increase consumption, neutralize competitors, and introduce complementary products....
Pages: 8 (2000 words) , Research Paper , Shopping , Hair
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Scalability in Building an E-Business IT Infrastructure and How Can Internet-Based Technologies Be Used to Automate the Supply Chain
The supply chain of the B2B sites involves satisfying the needs of another business which is done through completely different supply chain processes as compared to the supply chain of the B2C sites in which the transactions are between the business and customers and its...
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Principle of Marketing in the Food and Beverages Market, Positioning Strategy for Kai Shii
On the basis of the identified opportunities, it is quite possible to conclude that as saturated as the beverages market may be, the trend towards health consciousness and the experimental nature of the market, there is a place for Shin Shii. It is producing a...
Pages: 5 (1250 words) , Research Paper , Marketing , Universal
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