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Marketing Research Paper Samples

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The Coca-Cola Company
During 1980s and '90s, the Coca-Cola Company was the global leader of non-alcoholic beverage company and had portrayed itself as one the best blue chips companies. This was the phase when the company was led by the team of Roberto Goizueta and Warren E. Buffett....
Pages: 6 (1500 words) , Research Paper , Bloody Mary , Pepsico
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Ikea servicescape
The store employees have great people skills which is very critical for the success of the business. The zeal evident in the employees is a clear indication that they are satisfied since a satisfied employee usually makes for satisfied customers. Ikea usually makes repeated...
Pages: 4 (1000 words) , Research Paper , Surrogate
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World Cup ( soccer )
Portugal, who took part for the first time in the World Cup, was the top scorer with nine goals (Bailey, 2010). Argentina hosted the 1978 World Cup. Tunisia and Iran participated in the match for the first time. Tunisia won the match becoming the first African...
Pages: 5 (1250 words) , Research Paper , Argentina , Apartheid
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Consumer Behavior of Luxury Goods in China
China is a country with sales of luxury goods that have increased to 14 billion Euros in the year 2014. China has a long tradition of heritage that gives products in China’s markets high price value. Also, China is undergoing a great change due to...
Pages: 8 (2000 words) , Research Paper , Chinese Topics , Chinese Medicine
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The Importance of Effective Quality Function Development
In general, Quality Function Development is a set of graphically oriented planning matrices that helps in identifying factors based on which decisions can be made during any phase of the product development cycle. Quality Function Development is nothing but a perfect blueprint for quality by...
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Quality of Services in the Nandos Restaurant Business
There are several service quality models, these include Gap model. This model involves measuring service attributes from exploratory qualitative investigations into the determinants of service quality. It was recognized as being the first study of service quality measurement....
Pages: 12 (3000 words) , Research Paper , Chicken Pox , Restaurant Business
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Impacts of Globalization on the Labour Market in Great Britain
Globalization has become the centre and the primary the very influential consideration in United Kingdom’s trade and bargain system with other states or countries. UK government depends on the unyielding interface of markets, countries, technologies, and capital in a much cheaper and faster rate that...
Pages: 27 (6750 words) , Research Paper , Alexander Great , Wage Determination
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The SWOT Analysis of Tiffany & Co
Qualitative analysis is a method that is used to assess investigate or company opportunities and decide by use of the non-quantifiable method. It is mainly used as a tool to get a close look at a company. However, Sound company conclusion often comprises the incorporation...
Pages: 15 (3750 words) , Research Paper , Ulysses , Sales
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Kingston Financial Position
Earlier the monopolies were owned by a few companies, such as Skype. However, now there are several companies which offer VOIP and integrated communication services all competing for market share. This means that the bargaining power of suppliers depends to a great extent on how...
Pages: 10 (2500 words) , Research Paper , Project Management , Position
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Lufthansa Airlines' Study to Offer Cheap Flights for the Business Travelers
As already mentioned the number of companies establishing their set-ups in foreign countries has grown over the years. This has increased the number of travelers traveling for business purposes. This has been a primary reason why the business travelers segment has been chosen by Lufthansa...
Pages: 10 (2500 words) , Research Paper , Southwest Airlines , Qualitative
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An Opportunity for PepsiCo to Help the Earth Sustain its Environment
PepsiCo is currently exploring alternative energy sources to fuel its manufacturing foods plants such as the adoption of wind turbine power in India to reduce the strain on carbon dioxide levels (Annual Report, 2008). These are sustainable business practices, however, is it enough to ensure...
Pages: 12 (3000 words) , Research Paper , Global Warming , Fossil Fuels
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Fast Food Chain McDonald's in the United States: Enriching Countries Like India and China
According to entrepreneur, Gibson (1998): “proper research design is essential to valid research recommendations.” The research design depends primarily on the key research problems and so for the purpose of this dissertation the following types of research design have been selected....
Pages: 44 (11000 words) , Research Paper , China , Vegetarian
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Social Media Marketing Campaigns
This paper illustrates that social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’s or a company’s, products or services are valuable. Today many people have access to the internet and...
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China's Economic Analysis
This paper illustrates that in the modern era, it has become a policy response of the governments to try to maintain a stable and attractive currency with regard to foreign trades. Several nations, China included have adopted measures that have been aimed at preserving the...
Pages: 10 (2500 words) , Research Paper , Inequality , Income Inequality
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A Critical Evaluation of Consumers Attitude Formation towards the Purchasing of Jeans - Levis Jeans Example
Though jeans have been embraced across all culture, their acceptability is varied. In most cases, they have been branded as casual wear. The choice to purchase jeans is dependent on a number of consumer-related needs. Levi’s is an international company that has built a brand...
Pages: 12 (3000 words) , Research Paper , Subculture , Extrinsic Motivation
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Sales and Marketing
Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. There is a good selection of snacks and...
Pages: 6 (1500 words) , Research Paper , Mountains , Chef
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CESIM Simulation Overview of Marketing and Logistic Department Activities
The marketing and decision making within the departments entail an elemental factor of development for the evaluator of the business engagement presented. In view of the trends within the handset industry, it is essential to reflect accordingly on various levels of engagements to develop strategic...
Pages: 6 (1500 words) , Research Paper , Strategic Planning , Maturity
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The Key Theories Underpinning Blue Ocean Strategy by Chan Kim & Mauborgne
However, the evolution of blue ocean marketing strategy has fuelled polarised debate, with some arguing that “marketing is the unlikely source of “blue ocean” strategies so it has limited value in the strategic debate on companies”. The focus of this paper is to critically evaluate...
Pages: 23 (5750 words) , Research Paper , Supply Chain Management , Shopping
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Analysis and Asses the Challenges International Companies Face in China
A large number of foreign companies, particularly consumer goods companies, position their products targeting the biggest and most sophisticated markets, such as Beijing and Shanghai. A number of global companies like the FMCG majors Coca-Cola, Nestlé, and Procter & Gamble are having good success having...
UK Sofa-Bed Market
Usually, a combination of demographic variables is used to segment the market. According to this segmentation, the consumer wants and abilities change as they age or mature. Gender is also an important variable because men and women have different attitudes and behave differently when it...
Pages: 8 (2000 words) , Research Paper , Personality Traits , Hair
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