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Marketing Research Paper Samples

The Concept of a Global Strategy in Marketing

According to the text, the management of global strategies is usually done through a progression which is called the international strategic marketing. The international strategic marketing basically is comprised of a process in which the changing environments of corporations can be easily identified. 

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Professional Issues in Managing Library and Information Services
Library services are used by organizations such as Higher Education Institutions are used by a wide range of consumers who have various information service providers that they can choose from. Efficiency and customer satisfaction are significant in the marketing process. The organization providing the services...
Pages: 10 (2500 words) , Research Paper , Strategic Planning , Parent
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Strategic Action Programs of Lloyds TSB
It is evidently clear from the discussion that since the LTSB Company is undergoing the integration process with HBOS Plc, therefore, till 2012, the company aims to complete this strategic program.  The company aims to initiate the plans based on which it may enhance its...
Pages: 18 (4500 words) , Research Paper , Personal Responsibility
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Nokia Strategy In Integrated Marketing Communication
Nokia has emerged as a success due to its ability to pioneer and develop new technologies. They have in recent times continued with this trend by launching 3rd Generation mobile phones, Ovi, a new internet service based brand. They have been recognized in 2007 as...
Pages: 17 (4250 words) , Research Paper
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Global Trends in Milk Quality
The presence of the Asia Pacific Dairy Association formed last December by seven dairy producers - Thailand, China, India, Australia, New Zealand, Vietnam and the Philippines - will hone the production efficiency of the regional dairy industry. Further, the association will function as a watchdog...
Pages: 10 (2500 words) , Research Paper
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Product Place Strategy and Promotional Mix
While developing the place strategy, the company needs to finalize the activities associated with storage and transportation of finished goods to the target market segment. The company can either develop its own distribution channel or it can hire a distributor who takes the responsibility of...
Pages: 10 (2500 words) , Research Paper , Market Mix , Place
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CRM - an Effective Marketing Tool to Meet All Customers Expectations
The difficult economic conditions have created changes in consumer attitudes towards price sensitivity with consumers increasingly attracted to discounts and money-saving initiatives. Additionally, the contemporary marketplace has seen the phenomenon of social networking and media revolutionize how people communicate with each other....
Pages: 11 (2750 words) , Research Paper
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The Success for Business Firm: Differences between Marketing and Sales
The main key to success for any firm is the application of appropriate business strategy. To ensure high customer base along with substantial growth in business, a firm needs to devise several strategies regarding the production process, marketing, distribution etc. and efficiently implement them....
Pages: 7 (1750 words) , Research Paper
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USA and China Are the Most Suitable Countries for Trading of Montar Vehicles
The positioning will be such that owning a Montar will display the individual’s financial standing and robustness. Along the same lines, industrialists, media moguls and celebrities would be another important target audience of the Montar due to the fact that many people would become aware...
Pages: 16 (4000 words) , Research Paper , Saudi Arabia , Latin America
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Should Red Bull Keep on Investing in the Formula 1 Championship
According to Hilton (2007), the SWOT analysis theory states that the company uses both internal and external resources in its decision-making tools. According to the Managerial Accounting Studies, the theory states that the company must gather enough of its strengths to outsmart the competitors in terms...
Pages: 6 (1500 words) , Research Paper , SWOT Analysis , Literature Review
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Analysis of Walt Disneys Customer Relationship Marketing
Disney is facing new challenges in the form of customer turnoffs, less customer attendance and a decline in the interest and urges to visit the park. The customer relationship management of the organization has been quite commendable considering the high pressure in the service industry....
Pages: 21 (5250 words) , Research Paper , Walt Disney , Relationship
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How Color Influence Customer's Decisions and Behaviors
It is significant for organisations to understand the role of suitable design and appropriate colour schemes in reducing aggressive behaviour in customers. Hence, this research attempts to evaluate the influence of colour schemes in bars on customers’ behaviour and to examine how the stress element...
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The Theoretical Aspects of Marketing Study and Preparing Good Cover Letter as a Premise for a Smash Questionnaire
Marketing researchers may follow different types of questions to help respondents conveniently answer the questions. The researcher should ask himself whether the respondents will be able to answer each question asked. Almost all forms of surveys in research require a questionnaire that can be distributed...
Pages: 6 (1500 words) , Research Paper , Screwtape Letters
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Doing Business Internationally - Expanding Market Boundaries to Other Nations
India on its part also has cultural advantages and disadvantages for a foreign-based business making entry into the country. On the advantages, the nation has strong family beliefs and systems, making family an important institution of operation. Businesswise, such an approach is beneficial to the...
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Marketing and Management Critical Assessment
Dior was established in the year 1946 and is the retailer and producer of Christian Dior and also holds about 42% of LVMH Moet Hennessy and also Louis Vuitton which are considered as the largest luxury goods in the world. Dior holds a leading position...
Pages: 16 (4000 words) , Research Paper , SWOT Analysis , Charity
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A Critical Evaluation on the Use of Website as a Marketing Tool in British Airways and Ryan Air
For the British Airways and budget Ryan air to achieve their successes utmost there are several aspects that I consider very important. They include the products, the positioning, the place, the price, and the promotion since they all contribute to the market mix. (King, Lee,...
Pages: 6 (1500 words) , Research Paper
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A New Management Technology Principle at Toyota
The product mix is the main component of the marketing strategy of the business. Toyota is famous for its quality products. It has an extremely immense product range, for instance, “cars, trucks, vans, sports automobiles and hybrid products. In cars, the most famous models of...
Pages: 14 (3500 words) , Research Paper
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Manchester United Background, Consumer Manipulation & Dissonance
Prior to the crash, Manchester United already held high esteem in English and European football as 1957 saw the club reach the semi-finals of the European Cup at first attempt to which the Times described: "The irony of it all is that this disaster should...
Pages: 15 (3750 words) , Research Paper
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Importance of Digital Marketing in Organizations Development
It has to be increasingly kept in mind that the previous mediums that are exclusively sponsored by the companies itself help in marketing the company’s products and service by the better usage of web-based analytics, thereby enhancing the targeting and conversion power provided by the...
Pages: 6 (1500 words) , Research Paper
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Influence on Childrens diet and Physical Activity
The heavy marketing directed towards youth, especially young children, appears to be driven by the desire to develop and build brand awareness/recognition, brand preference, and brand loyalty. Marketers believe that brand preference begins before purchase behavior does. (McNeal J, 1999) Marketers are intensifying efforts to...
Pages: 16 (4000 words) , Research Paper , Video Games , Junk Food
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