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Qualitative Research Example Essay Examples

Sampling Strategy and Sample Size for a Quantitative Research Plan
The mechanism that would eventually ensure that some members are included whiles others are rejected would be the effect of chance. By this, reference is being made to the fact that given the same probability, it would only be by chance that some members will...
Pages: 6 (1500 words) , Coursework , Education
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Quantitative Research as the Research Strategy
According to the research findings, it can, therefore, be said that quantitative research is the research strategy that emphasizes the amount of data collected and analyzed. It heavily borrows the philosophical principles of the positivist paradigm which advocates for the application of the natural sciences...
Pages: 10 (2500 words) , Essay , Marketing
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The Use of Qualitative and Quantitative Research Methods in Undertaking Academic Business and Management Research
As for quantitative research, this focuses on the collection of empirical data on the issue under examination – usually through the survey or a similar research tool. By its nature, quantitative research is often regarded as being less efficient compared to qualitative research. On the...
Pages: 8 (2000 words) , Assignment , Business
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Various Situations in Qualitative Research
In the paper, it's pointed out that there are various situations in which qualitative research is preferred over other forms of research such as mixed-method and quantitative research. The main aim of most qualitative studies is to gain an understanding of the perceptions and believes...
Pages: 7 (1750 words) , Assignment , Business
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Quantitative and Qualitative Research Plan
This phase involves a tentative investigation in which focus group interviews are conducted on the target population of the research. Judgmental sampling is done which is, based on the respondent’s experiences. In this stage summarized the importance of the proposed topic will also be highlighted...
Pages: 6 (1500 words) , Coursework , Education
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Consumer Behavior and Fair Trade Products in Contract Catering Sector of Hospitality Industry
Qualitative Research is very valuable in the analysis of fair trade products leading to customer confidence in the hospitality industry. “Qualitative research provides definitive market information regarding the opinions and behaviors of the subjects in the market research study.” (Nykiel 2007, p.55). Qualitative Research leads...
Pages: 8 (2000 words) , Research Proposal , Marketing
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Developing a Research Question and Quantitative and Qualitative Research
 For example, considering the above second question, if, in a particular social setup, the people won’t disclose their mental disabilities in public or in a professional atmosphere. The above research topic will not be feasible. Time and the money involved in carrying out a research...
Pages: 12 (3000 words) , Term Paper , Science
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Applying Scientific Research Designs and Methods
A majority of the type of the research mentioned is conducted by using the mathematical and statistical functions. But when the object of study is a human being, quantitative measurement of phenomena is not always possible. Human experience is inherently qualitative, and often it is...
Pages: 8 (2000 words) , Term Paper , Science
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Qualitative Research in Health Care
A total of 85 interviews carried out by the researchers apparently provided rich information on the issues being studied. Although the authors do not provide a description of the strength and limitations of the method, the do, however, present an explanation of how the method...
Pages: 8 (2000 words) , Case Study , Health Sciences & Medicine
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Toward Integrating Qualitative and Quantitative Methods
The whole process of using both qualitative and quantitative methods of research is labor-intensive and requires careful planning at each step of the study. It is multi-faceted and can sometimes be confusing both to the test subject and the researchers. Because of this, the method...
Pages: 8 (2000 words) , Case Study , Systems Science
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Methods which are used in Qualitative Techniques
SERVQUAL has limitations in relation to the data collected due to the sample size and type. A good example is the limitations experienced when assessing the class service quality in the colleges and universities. The data obtained for the study were all taken from the...
Pages: 9 (2250 words) , Assignment , Marketing
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Information about Marketing Research
A company can never improve its products unless it is aware of its current product standings. Therefore, market research creates an opportunity by conducting in-depth research and helps organizations to progress on regular basis. Moreover, a thorough marketing research can help in getting answers to...
Pages: 9 (2250 words) , Research Paper , Marketing
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Establishment of Public-Private Partnerships for a Community College
A qualitative approach is mainly concerned with analyzing interpretative data obtained from interviews, texts, and observations. In a bid to obtain information and in-depth understanding of the public-private partnership in funding and running community colleges in the rural area, it was clear that interviews would...
Pages: 6 (1500 words) , Coursework , Statistics
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Qualitative and Quantitative Research Methods in Managment
In order to understand the concepts, Holt undertakes a critical data analysis of all data collected from the regional sales representatives and compares the findings with similar research studies. Holts observes a close correlation between his results and results in previous studies, with the close...
Pages: 10 (2500 words) , Assignment , Management
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EXAM PREPARATION (MARKETING RESEARCH)
Marketing Research Answer Introduction The main objective of marketing research is to gather authentic and reliable information that can be used for decision making. The direct methods of data collection may sometimes be ineffective especially if the respondents are reluctant or incapable of answering the...
Pages: 6 (1500 words) , Essay , Marketing
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Qualitative, Quantitative and Mixed Methods
This paper illustrates that the use of qualitative research began a long time ago. Towards the end of the 1970s, a majority of academic journals started publishing articles on the basis of observations, interviews, and other non-participatory approaches. In the 1980s, the qualitative studies became...
Pages: 7 (1750 words) , Essay , Management
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Scientific Research and Its Techniques
The likelihood of getting a response reduces as complexity and time required increase. In the event that the researcher wishes to evaluate how different parents will feel about their experiences when they interact with other parents who have also had the same experiences; a panel...
Pages: 8 (2000 words) , Term Paper , Science
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Positivism and Interpretivism: The Foundation of Qualitative and Quantitative Methodologies in Sport and Exercise
Two general paradigms of knowledge inform the similarities and differences between quantitative and qualitative research, namely, positivism and interpretivism, respectively. Positivism assumes that scientific knowledge—where the theories and practices of the natural sciences are employed to examine human behavior-- is the only legitimate and...
Pages: 9 (2250 words) , Research Paper , Sports & Recreation
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The Importance of Qualitative Research
Whereas it is true that quantitative research can perform many of these same functions, the underlying nuances and differentials that it is oftentimes able to capture are greatly reduced as compared to qualitative research. Whereas an exhaustive listing of qualitative research methods is not possible...
Pages: 8 (2000 words) , Essay , Health Sciences & Medicine
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Factors Critical for Successful Business
- Leadership- A visionary leader who has the foresight and can aid his managers in forwarding thinking is a must for a business which has a desire to grow rapidly Regular training for the managers is essential for them to learn and imbibe skills like...
Pages: 8 (2000 words) , Assignment , Marketing
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Qualitative and Quantitative Forecasting Techniques
The main aim of Forecasting is to help people to make better decisions. Forecasting is extremely difficult, as one must pull information from all relevant sources. Qualitative forecasts tend to be less scientific and are “based exclusively on subjective data, such as opinions and estimates”...
Pages: 8 (2000 words) , Research Paper , Finance & Accounting
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Qualitative Interviewing
A structured interview have a set of questions where the answers are not able to divert from the context however semi structured interviews are more open and less formal where the participant are allowed to have different ideas upon a subject, those may not be...
Pages: 12 (3000 words) , Essay , Business
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Evaluation of the research methods
The quantitative research approach can be used in response to relational questions of variables, for example, in the studies that seek explanations and predictions that will generate to other persons and places (Sekaran & Bougie, 2009). The quantitative research can be conducted through the use...
Pages: 11 (2750 words) , Essay , Marketing
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Your task is to write the brief from Jawbone to their market research agency in order to explore the reactions of initial users and potential users towards the UP MOVE concept ... and then to write the proposal, as if you were the market research agency
There are several types of qualitative research methods adopted by researchers such as depth interviews, focus group discussions, accompanied shopping, and friendship pairs. In focus group discussions, researchers guide a discussion of 8 to 10 respondents on the research questions. The researcher should act as...
Pages: 13 (3250 words) , Research Proposal , Marketing
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Predispositions of Quantitative and Qualitative Modes of Inquiry
While a number may be used to measure something, the meaning of these measurements must still be articulated in words. Hence in qualitative research, it is more exploratory than that of quantitative research. It is for this reason that qualitative is recommended during the earlier...
Pages: 10 (2500 words) , Research Paper , Science
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Research Methods for Dividend in Mauritius Case
As the text has it, despite the fact that case studies prove to be very effective in that it can provide us with excellent descriptive data with regards to a research question, it falls short in its ability to be valuable in that by its...
Pages: 11 (2750 words) , Assignment , Business
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Grounded Theory Research, Theory Development, Case Studies vs Phenomenological Research
The main concepts of grounded theory research are categories, coding, and codes. The type of research adopts the use of abductive reasoning. It disqualifies the extensive use of theory development, data analysis, and data sampling. The grounded theory incorporates two analytic assumptions, which are theoretical...
Pages: 6 (1500 words) , Assignment , Sociology
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Cons of Quantitative Analysis Versus Qualitative Analysis
As with any research project, determining the best methodology to gather data when conducting research is of paramount importance. Inevitably, any discussion of methodology involves a debate over the pros and cons of quantitative analysis versus qualitative analysis. Both types of analysis require data and...
Pages: 9 (2250 words) , Case Study , Sociology
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Philosophical Underpinnings of Qualitative Research
The philosophical underpinning of qualitative research are debated in fluctuating detail by a number of general practice researchers and academics and can be summarized concisely as follows. First, the aims of qualitative research are the typical point of retreat from outdated quantitative techniques. Whereas quantitative...
Pages: 13 (3250 words) , Research Paper , Education
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Qualitative Research in Business and Marketing
Both quantitative and qualitative research technique has its own benefit and limitations (Zikmund and Babin, 2013, p. 124). To ensure that the top management of First Group will be able to fully understand the actions and motivations of people when it comes to selecting public...
Pages: 7 (1750 words) , Case Study , Marketing
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Reliability and Validity of Qualitative and Quantitative Research Methods
The quality of data that is collected during an interview depends to a large extent upon the skills and expertise of the interviewer who functions as the control factor that determines how much at ease the respondents are and how valid is the quality of...
Pages: 10 (2500 words) , Essay , Medical science
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Research methods
In this study, the inquirer initially explores, in general, to learn the variables to study and then studies the variables with a huge sample of people. On the other hand, researchers may initially survey a huge number of people and then follow up with only...
Pages: 12 (3000 words) , Coursework , Human Resources
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Quantitative Research Techniques and Designs
This addition was justified by the recognition of the problems that arise from the identification and convergence of latent factors that have less than three-indicator variables. The study reckoned that a newly modified instrument requires assessment for the validity of its content. To address the...
Pages: 11 (2750 words) , Assignment , Education
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Business Research with the Help of Qualitative and Quantitative Research Types
We tried to analyze two types of data, qualitative and quantitative, which are related to the field of business. There are a number of points where we were able to compare the two datasets as far as the conclusions are concerned. We observed in the...
Pages: 8 (2000 words) , Assignment , Business
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Research Methods in Health Science
The research question considered by the authors is focused on correlation “the abnormalities observed on MRI and clinical features of lumbar disc prolapse” (Janardhana, Rao & Kamath, 2010). The main goal of the authors was to consider “a MRI findings in lumbar disc prolapse in...
Pages: 8 (2000 words) , Essay
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Market research assignment
Qualitative research with interviews and questionnaires as data collection methods allows the collection of the resident’s opinion, and enables the researcher to solve the problem of non responsiveness through taking other members of the residents into the study sample when the selected resident is not...
Pages: 6 (1500 words) , Assignment , Marketing
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Components of the Research Process
Sample size and sampling strategy are important to the stage because of reliability and validity concerns that differ between quantitative and qualitative research. For a quantitative study, reliability and validity are significant and applied sampling strategies and size must ensure adequate representation of a study’s...
Pages: 4 (1000 words) , Research Paper , Education
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Research Issues Enabling Social Work Researcher to Investigate Prevention and Intervention Strategies for Individual and Community Health
Research methods have a variety of important issues that need to be considered in general. Two dominant issues are: 1) recruitment of the sample; and 2) measurement material. Within social work research, a sample represents a larger population of people with similar characteristics. The sample...
Pages: 11 (2750 words) , Term Paper , Sociology
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Hypothetical Designs
Ethical leadership Ethical leadership is becoming a global issue whether we talk about head of states or school principals. Actually with the increase in awareness everyone is becoming more concerned about rights and wrongs. School principals continuously face the same dilemma. Some are called bad...
Pages: 4 (1000 words) , Essay , Design & Technology
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Understanding Research Methods
The research is looking to ascertain whether the changes that have been affected by the new ERP system have changed the communication between the nurses and patients. The research takes both the qualitative and quantitative methods of research as it looks to exemplify and understand...
Pages: 13 (3250 words) , Research Paper , Education
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Factors That Are Likely to Enhance Employees of IT Company in the Middle East
Culture plays a specific role in the functioning of Islamic organizations and influences the extent to which an enterprise is likely to be successful or fail. Since most of the employees in these IT firms are comprised of expatriates, a conflict arises between rule-based expectations...
Pages: 7 (1750 words) , Research Proposal , Human Resources
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A marketing research proposal for Tesco 1191
Deductive approach has been noted to be generally applicable to scientific research when the researcher has background information that informs the formation of the hypothesis (quote). Inductive research functions in an opposite manner to the deductive approach because it involves the construction of theory by providing...
Pages: 10 (2500 words) , Essay , Marketing
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Online Versus Offline Phone Accessories Sales
The sample data will then be subjected to analysis, and be used for generalizing into the overall business population (Best & Krueger 2004).Research design and technique will be used to examine how the research will make use of the case study techniques from the secondary...
Pages: 8 (2000 words) , Dissertation , Marketing
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Essentials of Nursing Research
The research hypothesis for both studies was not clearly discussed, and as far as this reader is concerned, it was not mentioned in both papers.  The lack of a formal hypothesis was compensated in both types of research by sufficient background information that hinted at...
Pages: 11 (2750 words) , Research Paper , Nursing
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The Relationship between Poverty and Obesity among Adults in the UK and USA
This study seeks to explain the relationship between poverty and obesity among adults in the UK and the USA so as to provide a recommendation on how to address the epidemic from the socio-economic perspective. A significant amount of research has been carried out to...
Pages: 8 (2000 words) , Research Proposal , Macro & Microeconomics
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Critique of a Qualitative Research Paper
The researchers are quick to engage the readers in the topic as they discuss the difficulties faced by people with chronic health conditions and then narrow is down to MS. The introduction is nicely built and gives maximum information in minimum word count.The rationale provided...
Pages: 8 (2000 words) , Essay , Health Sciences & Medicine
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Research Knowledge Assessment
Positivism moves that social sciences should focus only on the observations of elements of social phenomena that appeal to the senses. It charges that theories used in social sciences are supposed to be firmly founded on facts that can be verified. Post-positivism refers to the...
Pages: 11 (2750 words) , Assignment , Education
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Comparison of Qualitative Data Collection and Telephonic Interviews
The value of qualitative data lies in its ability to provide the researcher with a narrative related to the topic under investigation. At the end of the process, this should allow for either a comprehensive summary of the meaning behind the data collected or the...
Pages: 10 (2500 words) , Assignment , Business
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Research Methodology
The proposed research will be divided into 3 stages. The first stage will mainly focus on inspecting existing sources to uncover usage figures any information that will be useful during the study. The second stage will include qualitative research to provide in-depth information regarding customer...
Pages: 8 (2000 words) , Dissertation , Marketing
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Business Research Methods
The paper tells that a research approach comprises of detailed plans and processes that elaborates on the broad assumptions with regard to the research topic to the detailed methods applied for data collection, analysis as well as interpretation. It comprises the qualitative research approach, a...
Pages: 10 (2500 words) , Coursework , Business
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