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Public Relations Essay Examples

The Definition of Public Relations
   The most prominent research trends identified in the workplace is internal survey feedback measures that provide the current trends. The work-teams in an organization offer an opportunity to establish the current economic impact of customer’s perspectives of the business. In doing so, the public...
Pages: 8 (2000 words) , Assignment , Management
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The Role of Public Relations
The role of public relations has increased in the media-dominated world of today. That is, media focusses and covers every second and every event of human life, with ‘arc lights’ always on. And this scenario is mostly seen or applicable to the lives of celebrities....
Pages: 8 (2000 words) , Term Paper , Sociology
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Public Relations Theory and Practise in Bahrain
The public relations firms are guided by regulations, which address specific and highly focused areas of the practices in public relations that recommend the best practices in the event that a practitioner might find himself in an ethical dilemma. The issues that are involved in...
Pages: 10 (2500 words) , Research Paper , Human Resources
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Social Networks as a Public Relations Exercises
Agreed for a while, Google is the heavyweight champion of the world. Yes, for a while it seems this. Facebook is catching up fast. It is now a legitimate contender on the basis of the figures of its achievements. More than 200 million people, one-fifth...
Pages: 7 (1750 words) , Research Paper , Marketing
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Public Relations in media and cultural contexts
This research poses the question, how is the social media influencing the role of sales persons during their discharge of duties? The author of this discourse hypothesizes that the social media is developing into a standard element of role played by experts in the sales...
Pages: 8 (2000 words) , Assignment , Journalism & Communication
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Functions of Public Relations and the Issue of Patent
The whole business of infringement of the patent in the pharmaceutical industry is very sensitive and it needs many dimensions to be taken care off. Precisely copying a patent is not the only way that a business can infringe on a patent. Knowingly or unknowingly...
Pages: 6 (1500 words) , Essay , Business
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The role of public relations in the shaping of news
The media then acts as a force multiplier and consumes the media bandwidth with such parlous writing. Rationale public opinion is then moulded as the paid news acts as a puissant force to change public opinion. What is even worse is the end of creative...
Pages: 14 (3500 words) , Essay , Journalism & Communication
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Crisis Management and Public Relations in the UAE
UAE is amongst the fastest growing economies in the world, which is attracting trillions of foreign direct investment from foreign companies. Crises, their nature, their remedies, and relevant PR actions differ in different cultures and countries; therefore, this research would explore the relevant dynamics of...
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Four PR Models to Create Positive Image of Mondale 2022
Public relations were a concept that first developed in the Middle East but was not taken positively. The first PR done by Egyptians and Greeks but it developed at a very slow rate. This was attributed to the unfamiliarity of the concept, nondependent media, diverse...
Pages: 20 (5000 words) , Literature review , Marketing
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The Role of Public Relation in Crisis Management in the Oil and Gas Industry: Exxon Valdez Oil Spill
In comparison to the BP case, the PG &E Company handled their crisis utilizing the public relations methods effectively. On September 9th the year 2010, the pipeline of the PG &E Company exploded in San Bruno neighborhood claiming the lives of 8individuals and injuring several people...
Pages: 9 (2250 words) , Research Paper , Management
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PR Strategy of British Petroleum Plc
The company came into the existence in 1909 as William Knox D’Acry discovered oil in the Middle East as he was granted the concession by Shah of Iran to search oil. At the outset, the company was formed as the Anglo - Persian Oil Company....
Pages: 14 (3500 words) , Research Paper , Marketing
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Contribution of Public to a Company's Marketing And Sales Efforts
Public relations have been mostly associated with communication as described above; however, communication in this regard has to be a two-way communication. It is also related to the maintenance of mutual relationships between the public and the organization. Public relation is also considered as an...
Pages: 10 (2500 words) , Essay , Marketing
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Brief History and Timeline of the American Cancer Society
The Society has been awarded three out of four stars by Charity Navigator, or 48.86 out of 70 (Charity Navigator, 2012). While its score in the financial aspect is more or less average, its focus on accountability and transparency is very high, warranting a full...
Pages: 10 (2500 words) , Term Paper , Social science
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Management Consultancy of Gulf Region Company in Bahrain
Global agencies tend to bring not only a form of new competition to local businesses but also prove to be more competitive. Global PR consultancy agencies are usually large and strong enough to withstand strong economic shocks and other market problems due to their competitive...
Pages: 15 (3750 words) , Case Study , Human Resources
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Theoretical Approach to PR
It is evidently clear from the discussion that the need for a theoretical framework to consolidate the principles of PR, facilitate the exchange of information and help actors and practitioners agree on best practices is perhaps the best indication that PR has grown by leaps...
Pages: 6 (1500 words) , Assignment , Management
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The on Impact of Current Trends or Future of Public Relation
In this process, at first, the importance of public relation in a post-modern organization will be explained. Next, the impact of recent changes in public relation practice will be analyzed. The analysis of the future of mutual understandings and two-way communications are necessary for understanding...
Pages: 10 (2500 words) , Term Paper , Social science
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Communication in a Crisis - How Companies Must Develop Effective Crisis Communication Techniques
Public support is highly essential at the time of any crisis situation. It is the public which has the power to turn against any organization and cause harm to its reputation and credibility. Satisfying the public at every point of time enables getting support and...
Pages: 6 (1500 words) , Essay , Business
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The Contribution of Political Advertisements in Changes of the World
As compared with the tri-media or print, TV and radio, the tools of communication on the internet are numerous and varied. Others set up websites to showcase their products or services while others carried the same concept of direct mailing, this time through the email...
Pages: 10 (2500 words) , Coursework , Media
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Communications Strategy That the Owner Symington Utilises for Product The Nation's Normous Noodle
Advertising is known as a non-personal communication as it carries the message for a significant amount of consumers and has to be clear for all target audiences. As it was mentioned before, advertising has got plenty of tools, however, it is still hard to get...
Pages: 9 (2250 words) , Case Study , Marketing
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Managing People - The Issue of Corporate Social Responsibility in an Age of Recession
It is a practice that is worth the effort, despite the costs associated if the programme or goal related to CSR has long-term marketing and public relations advantages. These programmes can also strengthen relationships with governmental leadership at the local and international level, making it...
Pages: 13 (3250 words) , Case Study , Business
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Marketing Communication Elements of Marketing Communication for Smiths Interconnect
So, prior to deciding upon the elements of the marketing communication mix, the allocated budgets are to be considered with the due seriousness. As it happens in reality, high networking marketers, who are champion in case of personal selling and direct marketing methods, charge exorbitant...
Pages: 11 (2750 words) , Term Paper , Marketing
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How PRW Communications Can Improve Clients' Web-Based Marketing Campaigns
During recessionary times, a larger number of public relations consultancies are fighting for fewer customers, as more businesses either become bankrupt or choose to cut down their spending on advertising.  As a result of the increasing levels of competition, customer expectations about levels of service...
Pages: 10 (2500 words) , Case Study , Marketing
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Zara - Integrated Marketing Communications Model
The current economic environment is creating a great deal of risk to many high-end retailers. Christian Lacroix, as one example, recently declared bankruptcy amid falling consumer interest and reduced sales created by the economy (The Economist, 2009). High volumes of competing retailer/designer business failures give...
Pages: 10 (2500 words) , Case Study , Business
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Public Relation and Strategic Planning - ActionAid
It is important to state that communication is often targeted towards donors and supporters who influence the outcome of the organization’s fundraising efforts and the overall strategic planning process. Through PR and fundraising, organizations find it easier to differentiate between donors and supporters. According to...
Pages: 10 (2500 words) , Case Study , Journalism & Communication
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Pre-Pitch and Writing an Effective Pitch Letter
There is a large difference between pitching a journalist as compared to pitching an online blogger. Special considerations come into play in the latter case. Once potential bloggers have been thoroughly researched, enlisted and selected which makes sense to nature of the business of the...
Pages: 7 (1750 words) , Coursework , Media
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Public Relation Campaigns as Key Constituent of Contingency Plan In Crisis Situation
It was a major crisis situation that called for an immediate response to avert any long-term repercussions on the credibility and performance of the Johnson & Johnson, the manufacturer of the Tylenol capsules.Johnson & Johnson was a major conglomerate in the healthcare field with the...
Pages: 7 (1750 words) , Essay , Journalism & Communication
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Customer Relationship Management
Consumers' relationships with companies are more determined by what happens when they do not live up to expectations than when they do (Marketing Week, 2005). For this reason, organizations that maintain a great deal of exposure to the external customer must make solid decisions based...
Pages: 24 (6000 words) , Term Paper , Business
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Marketing Communication Plan for Miyagi ( a Japanese Restaurant in Mclean)
While the population in the region is 38929 residents that have different race backgrounds, Japanese population in the region are 514, presenting only 1.32% of the population and not enough market for the all Japanese restaurants in the region. This, therefore, implies Miyagi needs a...
Pages: 8 (2000 words) , Research Paper , Marketing
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Evalution of the Concept of Integrated Marketing Communications
Dell advertisement is evidence that the foundation of integrated marketing communications is in the synergism that is created when all the components of marketing communications work together to accomplish the desired objectives; the inserted advertisement of the Dell Sunday encourages the readers to go online...
Pages: 8 (2000 words) , Term Paper , Marketing
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Communication Marketing at Amazon
According to the research findings, it can, therefore, be said that Amazon ensures effective communication with its customers such that customers are free to request information regarding the services offered. The company also keeps track of the customers’ ordering trend through an effective database. The...
Pages: 13 (3250 words) , Essay , Marketing
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Market Research for Starting New Business
3.2 For Manufacturers (i) Marketing research serves the purpose of manufacturers in evolving practical and dependable marketing strategies to increase their earnings. Effective implementation of marketing strategies in a marketplace provides competitive advantage to the manufacturing firm. (ii) Manufacturers can formulate strategies that help in attaining...
Pages: 12 (3000 words) , Assignment , Marketing
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Key Issues in the Development E-Business Strategies Relating To the Education Sector in UK
According to the research findings, it can, therefore, be said that competitor analysis is an important part of strategic planning. No plans can be made without considering the position that competition holds in the industry. It is also not sufficient to copy the path of...
Pages: 14 (3500 words) , Essay , Management
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Tesco Marketing Communications
Coherence: ensures that all the different communication channels used by a firm are logically connected (Schultz, 1996A). Consistency, continuity, coherence, and complimentary are the characteristics of marketing communications allowing the organization to achieve its communications goals efficiently and through a variety of channels. Marketing communications...
Pages: 13 (3250 words) , Book Report/Review , Business
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Marketing Communication Objectives of Cooperative Financial Services Limited
According to the research findings, it can, therefore, be said that CFS has exclusive products on offer but re-branding is necessary to demonstrate the differentiating factor. The marketing communication objectives are to effectively use new marketing tools towards brand enhancement, towards communicating the ethical stand...
Pages: 13 (3250 words) , Research Paper , Marketing
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Essentials of Corporate Finance Specialization Overview
Firms have developed a series of strategies in order to achieve a profitable investment of the profit. At the next level, in order to understand the methods followed by companies we should present the sources of capital in corporate activities. In this context, it is...
Pages: 7 (1750 words) , Research Paper , Business
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GAMEs Digital Marketing Strategy
According to Perrey and Spillecke (2012), with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies...
Pages: 8 (2000 words) , Essay , Marketing
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Definition of Social Media
Marketing is a fundamental function of management mandated with the determination and sustenance of an adequate market for a company (Kormanik & Shindell, 2009). This corroborates the need for the marketers to understand the nature and operations of the company in order to enable them...
Pages: 6 (1500 words) , Assignment , Management
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Integrated Marketing Communications Practice
It is evidently clear from the discussion that Ford Motors has produced a number of different vehicles models which satisfies their needs. They range from sports cars for rallies to trucks that are used as transit. This makes their main objectives be; to touch and...
Pages: 13 (3250 words) , Essay , Marketing
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Integrated Marketing Communications, the Marketing Objectives of Star Cruises
This level of understanding has brought forward the idea of Integrated Marketing Communications in which all the organization’s communication channels such as mass media, advertising, personal selling, sales promotion, public relations, direct marketing and packaging are integrated and coordinated together in order to substantially create...
Pages: 9 (2250 words) , Assignment , Marketing
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Marketing Strategies Adopted by the O2 Company in Contrast to Its Competitor Vodafone
Digital communication has become one of the integral parts of the lives of common man worldwide. In both developed and developing economies, communication facilities are developing fast with the advancement of technologies. In the modern-day scenario, cell phones have become indispensable for people engaged in...
Pages: 12 (3000 words) , Case Study , Marketing
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Kwiggle Bikes
The attitude of customers is also highlighted in the context analysis to understand their decision making behaviour (Fill, 2009). Preference of Customers The bicycle industry of Europe has a long history and folding cycles is one of its major features. Europeans have often been found to cycle...
Pages: 12 (3000 words) , Essay , Marketing
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Atha Corp Executive Plan on Human Resources
In this executive plan, the human resource department has been charged with the responsibility of ensuring that there is a culture change in the organization. This will be achieved by ensuring that it recruits and hires staff who have the value and strengths that are...
Pages: 4 (1000 words) , Case Study , Human Resources
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Learning Objectives for Pubilc Relations Source
The basic purpose behind the task was to start a consultancy along with other students and then act in a manner that would mimic the real-world needs of the consultancy. The idea was to give us an overview of what it feels like to work...
Pages: 8 (2000 words) , Assignment , Education
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Governments Practice Public Communication
Public communication faces the constraints such as decision-making power over the public communication, which directly connects with the ownership. Ownership may be public ownership combined with public control i.e. not of government but of civil society or public ownership combined with government control or private...
Pages: 9 (2250 words) , Essay , Media
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New KFC International Structure
 According to various studies, it has been shown that the group that KFC is targeting is the largest user of the internet. The aim of getting into the online advertising and operational system is to attract the attention of these individuals. There are two main...
Pages: 8 (2000 words) , Essay , Management
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Business Analysis and Decision-Making Strategies
Despite Faith Community Hospital is a not-for-profit organization it has got a business to run there. There are staff members to services that should be paid regular payments, numerous bills to pay and other financial items. In comparison with the last year, Faith Community Hospital...
Pages: 9 (2250 words) , Research Paper , Business
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Integrated Internal Marketing Communication
Sales promotion is used for delivering action plans. Sales promotion and advertising harmonize each other as promotion is short term to generate sales and advertising are for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a...
Pages: 9 (2250 words) , Research Paper , Marketing
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Brand Positioning of Prada
The Prada brand could be a perfect depiction of luxury. There are criteria of an effective brand mark or logo, and in the case of Prada, it should establish its proposition and associated identity like a luxury. Thus it is important to consider that brand...
Pages: 14 (3500 words) , Assignment , Management
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Tambrands Marketing Strategies and New Risky Advertisements
Most marketing consultants suggest that Tambrands’ marketing strategy is a step which is heading in a positive direction; however, some marketing consultants restrain that tampons are one of the most challenging products to market globally. This is because the global expansion of tampons is challenged...
Pages: 5 (1250 words) , Assignment , Marketing
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Developing an Integrated Marketing Communication Strategy for Selfridges Departmental
According to the research findings, it can, therefore, be said that  Selfridge target market includes men and women aged 25 year and above. They target people with higher income and operate in the high-end market. The high-end consumers targeted are those that show interest in...
Pages: 18 (4500 words) , Essay , Marketing
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