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Persuasive Sample Essay Examples

Framing, persuasion, and emotions
Although message framing has the potential to affect the level of persuasion, it emerges that preexisting characteristics of the target audience have the potential to determine how an individual receives a certain message. One of the preexisting characteristics that have been studied is the effect...
Pages: 8 (2000 words) , Research Paper , Journalism & Communication
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Elements of Persuasion: The Mini
Since this particular advertisement was used in conjunction with other promotional ads that showed the Mini atop a truck, for example, the car received a cool, fun image that set it apart from its competitors. The ad is an invitation to try the Mini, but...
Pages: 7 (1750 words) , Case Study , Marketing
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Kohler Bathroom Product - Relevance of Ad Channels and Success of the Marketing Concept
Most consumer groups, those fitting psychographic profiles of followers, would not identify with the behaviours that are being shown in the Kohler advertisement, such as deliberately attempting to clog the toilet so as to view a nice-looking woman. This means that during the identification process...
Pages: 9 (2250 words) , Case Study , Marketing
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Communicating Health Risks to Consumers
In the literature, there are six steps usually observed in planning a result-oriented public service announcement.  These steps involve the study of all the factors that could influence the performance of the PSA, after which the data are incorporated into the program.  The six steps...
Pages: 13 (3250 words) , Essay , Business
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Social Psychology: Bringing It All Together
The legislative arm of the acting self essentially serves as self-identity and the executive arm the self-entity. For an individual to make a meaningful decision and integrates his or her Self, both arms are necessary. Self-esteem and self-efficacy also help in studying the way people...
Pages: 8 (2000 words) , Research Paper , Psychology
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Interactive Behavior at Work
It should be pointed out as well that presenting a business plan presupposes the inclusion therein of the marketing strategy aspect of the project. To be convincing, then, you as the speaker will have to explain well that these market information you now need will...
Pages: 7 (1750 words) , Assignment , Management
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Martin Luther King's Three Ways of Meeting Oppression
The purpose of the piece is to provide a highly personal view of the situation that was facing the Negroes at a time when the blacks were feeling oppressed due to a racial segregation policy that made them politically and socially inferior to the white...
Pages: 3 (750 words) , Essay , Literature
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Leadership and Management - Critically analyse the effectiveness of leadership as portrayed in Elizabeth (1998)
Critical analysis of the effectiveness of the leadership of Elizabeth Antonakis, Avolio and Sivasubramaniam (2003) explored the leadership skills that are most important, in improving the effectiveness of the leader’s outlook, and they discovered that being an inspirational leader plays a major role in cultivating a...
Pages: 15 (3750 words) , Research Paper , Management
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Intercultural Business Communication
The pursuit of Happiness”, interpersonal communication in the life of a struggling father, and the use of persuasive skills along with fighting spirit (in terms of portraying himself a hero in front of his son) throughout the entire journey of his life.The movie “Pursuit of...
Pages: 8 (2000 words) , Research Paper , Journalism & Communication
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Routes of Information Processing in the Minds of the Customers
The central route is taken when the customers focus on the ad content and product relevant information and when they use their cognitive ability actively to compare the ads messages with their prior knowledge and understanding. In this case, the customer is involved with the...
Pages: 8 (2000 words) , Coursework , Marketing
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Strengths and Weakness of Radio Broadcasting as Compared to Television Broadcasting
Although radio broadcasting is a powerful medium of broadcast thereby increasing its potential for communication, the outcome may be little as compared to other media of broadcast such as the television. To the consumer, the radio may look appropriate and just adequate for purposes of...
Pages: 8 (2000 words) , Term Paper , Journalism & Communication
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Social Marketing as Propaganda to Influence Consumer Thinking
Social marketing propaganda has since evolved to mean mass suggestion or influence through the manipulation of symbols and the Psychology of the individual in persuading the individual to have a certain opinion of an existing issue. It is a manipulative effort for the sources own...
Pages: 10 (2500 words) , Essay , Marketing
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Advertising on Consumer Behavior
Advertising is a form of marketing communication tool that a company uses to achieve both financial and nonfinancial goals. Armstrong and Kotler (2011) define advertising as a paid nonpersonal message to a selected audience through mass media aimed to achieve a company’s goal (p. 245)....
Pages: 11 (2750 words) , Dissertation , Marketing
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Career Essay: Medical Laboratory Technitian
Since training depends on various factors, the technicians acquire different levels of skills and the communication skills aid in the transfer of knowledge. However, the communication skills should also contribute to sensitive information from patients and ensure that the information is not shared with the...
Pages: 6 (1500 words) , Essay , English
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The Role of Marriage in Jane Austen's Fiction
Often, marriage is about nothing more than money. Marriage is often arranged so that one partner can elevate social status. “Mr. Elliot wears mourning for the early demise of his wife (though for him this was a fortunate accident, as it leaves him to the...
Pages: 10 (2500 words) , Essay , Environmental Studies
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Sunflower Student Movement in Taiwan 2014
Part of the Taiwan Government and so the reviewing of every aspect and clause included in the trade pact was a necessity for ensuring the protection of the country and its nationals. Later the propagandists of the Sunflower Students Movement changed their demands to the...
Pages: 9 (2250 words) , Research Paper , Journalism & Communication
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Gambling on the Internet - Analysis of the Article by Jeffrey Ressner
By presenting a real person’s life, the author brings fairness to the story. By focusing on the life of a real gambler and presenting a picture of the gambler, himself, the author brings a certain authority to the issue of gambling. By writing for Time...
Pages: 7 (1750 words) , Article , Social science
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Advertising and Promotion: Communication Brands
As the model suggests, the role of advertising is to increase the consumer’s awareness of the product or brand.  If the advertisement is successful, it provides the consumer with sufficient information to encourage further investigation.  “If the customer perceives that the brand’s attributes and benefits...
Pages: 8 (2000 words) , Case Study , Marketing
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Leadership Project
because double-minded people are unsteady in their behaviour” (p.22). People with split loyalties – one for the head and another for the heart – are also not aligned with the organization’s desired values and principles. The common target of a business firm is to hit...
Pages: 20 (5000 words) , Assignment , Management
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Royal Society for the Protection of Cruelty to Animals
Communication has, therefore, become an important tool for sending across the message from the advertisers and usually it is cleverly executed through the use of several mediums. According to Crosier (1999), integrated marketing communications is now considered the underlying principle of success in the marketplace.The...
Pages: 8 (2000 words) , Case Study , Marketing
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Robert Kaplan and the Coming Anarchy
Furthermore, Kaplan effectively talks about the problems of insecurity in West Africa, and the causes of this insecurity. He identifies poverty as the main cause of insecurity in Western Africa. Kaplan also talks about Turkey and predicts a rise of an Islamic state in Turkey...
Pages: 6 (1500 words) , Assignment , Politics
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Health Promotion as an Essentially Contested Concept
The word elaboration here actually means the extent to which a person thinks about the issue-relevant arguments contained in a message. When situations advance people’s motivation and ability in issue-relevant thinking then the elaboration likelihood is said to be high. Elaboration involves cognitive processes such...
Pages: 10 (2500 words) , Research Paper , Psychology
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Verbal Judo, Components, Strength and Weaknesses
The law enforcers are thus majorly targeted to perform these tasks to create a healthy community. They not only solve the problem but enhance the professionalism of both the administrators and the officers. Having a firm control over emotions to make solutions for potential threats...
Pages: 6 (1500 words) , Book Report/Review , Psychology
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Effects of Advertising on Children
Of particular interest would be the advertisement on children known to spend most of their money on a limited range of products which include drinks and food and games and their associated hardware. In the United States, Mason (2012) indicates that children under 12 years...
Pages: 8 (2000 words) , Essay , Journalism & Communication
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These minimal points of discussion will be enough for learners to grasp the important points. The simplicity of the discussion will not bore but lead students to make generalizations. Challenge relating to learning styles Some aspects of the lesson may not be suitable to the kind...
Pages: 24 (6000 words) , Essay , Education
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Public Diplomacy and Media
One, misinformation and lies to capture the public’s attention could discredit the journalists and media group they work for, least to mention the violation of the code that governs media reporting. Though the demand for news is high, accuracy and authenticity are also critical. Second,...
Pages: 8 (2000 words) , Research Paper , Social science
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MS1103 Management of Business Functions resit coursework
In essence, one cannot succeed in marketing without proper planning and effective policy implementation skills. Therefore, a marketer has to work with targets and implement the necessary strategies to achieve them. In this regard, it is clear that all the plans and efforts of a...
Pages: 9 (2250 words) , Coursework , Business
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RyanAir Market
RyanAir has branched out into the operations, including an investment holding Company and while initially operating within the UK and Ireland, has not expanded its operations within Europe, emerging as the foremost low-cost airline within Europe. (IHR Report, 2006). The major competition is from easyJet...
Pages: 8 (2000 words) , Research Proposal , Marketing
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Fear Appeal Models
There are three major models that evolved along the way with the fear appeal theories, the drive models, the parallel response model, and the expectancy-value theories. These models give us different perspectives on fear appeal. The drive models give us a picture fear arousal was...
Pages: 7 (1750 words) , Term Paper , Marketing
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Whether Democrats Are the Best for the Future of United States
The Democrats always continue the programs initiated by the previous Democrat government; as a result, they never reduce the amount of money which is spent on social programs initiated in the past. Clinton’s rule is one of the classic examples of this measure where he...
Pages: 6 (1500 words) , Essay , Politics
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Social Cognition
Consequently, psychology is the study of individual’s mental, social, moral and physical stability. It applies social cognitive elements in ensuring absolute understanding of individuals operating status. Psychologists affirm that individual’s attitude, behavior, perception, team spirit and semantic capacities are achievable through effective cognitive...
Pages: 6 (1500 words) , Essay , Psychology
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Pervasive Healthcare - a New Paradigm in Technology
The world is facing a major shift in its demographic composition, and this poses a potential threat to the economy of the existing healthcare systems. This change is a result of many factors all related to the increased wealth and social security. It led to...
Pages: 17 (4250 words) , Term Paper , Information Technology
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When a teacher models how to write the thesis statement, all eyes will be focused on him/her and students need not to resort to other sources of information (i.e., asking students to do a research). Direct instruction helps in classroom management because compared to doing...
Pages: 12 (3000 words) , Essay , Education
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Learning Centre in Language Proficiency and Group Performance by Aritz
In the given work it is stated that the theories such as common sense theory, scholarly theory, working theory, etc help in better understanding the process of communication. I have also understood the possibility of interpersonal communication in the present day. Earlier it included interacting...
Pages: 8 (2000 words) , Article , Culture
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Key Skills that Lawyers Need to Develop
The legal world seems to have realized that to succeed in his career and employment, a layer needs to understand and effectively use both soft skills and technical skills. It is against this background that lawyers have to learn and master soft skills.Despite the clear...
Pages: 10 (2500 words) , Essay , Law
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Psychology, Discourse and Language
For example, how making sense of an individual-institution like the European Union or a university has developed and evolved over time (Jørgensen & Philips, 2002). In general, topics like hospital cultures, everyday descriptions, attitudes, opinions, emotions, institutional practices, and identity are usually not taken as...
Pages: 10 (2500 words) , Essay , Psychology
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BA Marketing and Advertising
A Canadian company by birth, this organisation has reached the highest quarters of green branding by finding its name on the sustainability index of the Dow Jones, following its environmental and green house gas management systems that are the core of its operational sphere.Tesco: This...
Pages: 40 (10000 words) , Dissertation
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Changing Goals in Regards to the School Reforms in Work' Michael B. Katz and Mike Rose
Michael B. Katz and Mike Rose have used a unified transition throughout their work, and the text is coherent. From this analysis, he has used several features including narratives and other ideographs in a coherent manner. Evident from the episode they used to clarify their...
Pages: 6 (1500 words) , Article , Education
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Obama Presidential Compaign 2012
Presidents also based their re-election campaigns. On the 30th of April 2012, the campaign launched a new slogan: ‘Forward’ (EM Publications (b) 18). Basically, Obama had a massive campaign effort.Obama applied his 2008 campaign communications to reinforce his goals for 2012. The campaign had created...
Pages: 9 (2250 words) , Research Paper , History
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The Importance of Communication Skills in Any Social Environment
We operate as a group at all times to achieve one common goal. A goal may differ as per perceptions of an individual; the common factor always remains the productivity of the organization, its effectiveness to sustain in this competitive world and human aspects of...
Pages: 13 (3250 words) , Assignment , Social science
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Students Perceptions of a Blended Web-Based Learning Environment
This paper illustrates a research study into student perceptions of a blended web-based learning setting or environment. For the purpose, they adopted the post-positivist paradigm based on modern educational theories. Deductive reasoning was adopted by authors to arrive at the paradigm-based conclusions. Post-positivism or post-modernism...
Pages: 15 (3750 words) , Research Paper , Education
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Critically evaluate psychologists' contributions to the promotion of pro- environmental behaviour
Psychologists contribute to the reduction of climate change by facilitating an understanding of the specific individual, household and even organizational behaviors that influence climate change. Psychologists do offer a deeper insight into the varied personal, socioeconomic, policy, institutional, and structural factors that in turn influence...
Pages: 6 (1500 words) , Essay , Psychology
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Milton's appeal to Pathos, Logos and Ethos
Additionally, Milton adopts causality style to push his arguments further. He does this when he says, “If we think to regulate printing so that to rectify manners we must regulate all recreation...” (23). The quote implies that for the Legislature to completely correct ways, they...
Pages: 6 (1500 words) , Research Paper , Music
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Marketing Communications, Traditional Parameter Mix
The aim lies in the attempt to maximize profits as much as possible through the increase in the customer’s lifetime spending instead of generating profits from a single transaction. Thus the process of development of buyer and seller relationship is considered to be the numerous...
Pages: 11 (2750 words) , Assignment , Marketing
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Emma Goldman
This paper tells that in the introductory notes of Emma Goldman’s biography, re-released in 2008, Mirium Wright wrote that Edgar Hoover proclaimed her the most dangerous woman in the United States and the newspapers, who dubbed her ‘Red Emma Goldman’ said of her that she...
Pages: 9 (2250 words) , Research Paper , People
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Understanding the Differences: Leadership vs. Management
Managers may often adopt approaches like autocratic, democratic or the mixture of the two, in their management styles whereas leaders bank on charismatic and transformational styles of leadership. For example, Mahatma Gandhi spoke to his followers through his life and actions rather than instructing the...
Pages: 6 (1500 words) , Research Paper , Management
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Docusoaps and Reality TV and Amplification of the Lives of Ordinary People
 Why do people turn up in their thousands to auditions for Pop Idol and Big Brother? They always say the same thing - because I want to be famous - but so few of them make it. Even those whose stars flared, such as Brian...
Pages: 8 (2000 words) , Essay , Media
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Kant Grounding for the Metaphysics of Moral, Socrates' Crito and Mill's Utilitarianism
This desired to refrain from causing any discomfort to friends is likely to be highly praised by Kant. Indeed, according to him people should not treat other people as means to achieve their goals. There is no doubt that if Socrates agreed to escape with...
Pages: 8 (2000 words) , Essay , Philosophy
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Traditional and Contemporary International Relations - Which Is More Persuasive
To the theoretical models, a central traditional theory in international relations is realism, which developed in the aftermath of the Second World War as reflected by the United Nations Charter, which focuses on mutuality of obligations in preventing a repeat of the atrocities of the...
Pages: 10 (2500 words) , Coursework , Politics
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The Competing Theories for Giving to Charitable Organizations
The first advertisement ‘Trocaire's Lent TV ad for Gender Equality’ features a camera filming a number of female babies as a voiceover talks about the horrors they will experience in their lives. I can see how this advertisement would be effective for people already engaged...
Pages: 12 (3000 words) , Research Paper , Management
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