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Nike Essay Examples

Nike Policies
Regardless of what the average income is, the cost of living increased, and pay did not increase to meet the standard needs of Nike workers. Nike should develop an understanding of the average cost of living increases and pay accordingly, regardless of what wages are...
Pages: 12 (3000 words) , Case Study , Business
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Research Proposal - about Nike
Experts argue that this innovation fits good athletes playing basketball. Nowadays, basketball players prefer minimalist footwear. Nike Flyknit was developed to capitalize on the growing trend of minimalist footwear trend (Debelak, 2003). Strong cash flow Nike boasts of strong capital. From the company’s financial resources, Nike generates...
Pages: 8 (2000 words) , Research Proposal , Marketing
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Financial Statements of Nike Inc.Company
 The company has to remain innovative in its product development and promotion so that it survives in the highly competitive industry that also involves clients who are in some form of competition.In the area of finance and accounting, the company has remained a giant in...
Pages: 9 (2250 words) , Essay , Finance & Accounting
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The Nike Business Issue
Among the many theories, two ethical systems stand out. They are the Utilitarian theory and the Deontological theory. Utilitarianism was first propagated by Jeremy Bentham (1789) and John Stuart Mill (1806-1873) who believed in ethics of consequences meaning that an action is good if it...
Pages: 8 (2000 words) , Case Study , Business
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Nike Company Incorporation
While corporate governance frameworks are often unique to each organization, they have several universal elements such as outlining the roles, privileges, and duties of the board of directors to ensure such individuals do not exploit the organization’s resources. Frameworks of corporate governance also outline the...
Pages: 7 (1750 words) , Research Paper , Marketing
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A Comprehensive Analysis Of Nike Company
Nike Inc. is the leading supplier of athletic shoes and equipment, as well as a key producer of sports equipment in the world (Marina 2008). The company is based in the United States, and its head office is in Beaverton, Oregon. Most people are familiar...
Pages: 8 (2000 words) , Case Study , Business
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Nike Inc: Entering the Millennium
ROE is used to measure the profitability of a company by revealing the profit that is generated by a company using money that is invested by the shareholders. The ROE is also used to compare a company’s profitability with that of a different company within...
Pages: 8 (2000 words) , Essay , Management
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Implementation of ERP in Nike
In 1975, Nike tried to make its operations and systems much better and more effective by decomposing them into five regions based on geographical locations. While at the end of the 1990s, it was realized that Nike’s earnings were declined by fifty per cent as...
Pages: 13 (3250 words) , Essay , Information Technology
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Organisational Structure of Nike Company
Nike has a flatter horizontal hierarchical distribution of functions thus effectively facilitating the democratic decision-making process within the organization. Integration refers to coordination among a number of departments. Thus it’s clear that differentiation effectively refers to various costs that are associated with bureaucracy. For example,...
Pages: 6 (1500 words) , Research Paper , Business
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Nike and its Approach to Corporate Responsibility
In addition to this, the organization realized that in-depth understanding of innovative strategy development and business growth can help the organization to integrate corporate responsibility into these developed strategies (Ferrell, Fraedrich and Ferrell, 2013, p.14). Root cause analysis is important for an organization before implementing...
Pages: 8 (2000 words) , Essay , Management
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Nike Should Achieve Competition Advantage - Corporate Strategy
Nike hаs а mаrketаble portfolio which ensures its leаdership position on the mаrket. The study reveаled thаt Nike does not pursue low-cost strаtegies. Within these globаl competitive environments, Nike overwhelmingly emphаsizes differentiаtion strаtegies, where competitive positioning is predominаntly bаsed on quаlity offerings аnd brаnd imаge....
Pages: 8 (2000 words) , Essay , Marketing
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Code of Ethics and Conduct at Nike
One of the major threats the company faces is the inflation that the country is experiencing making the company lose profits as its major customers are likely to cut down on their spending. Consumers in this crisis, tend to save and look for discounted items....
Pages: 10 (2500 words) , Case Study , Business
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Integrated Marketing Communication in Nike Inc
A decade ago, promotional and communication mix was considered as entirely separate functions of an organisation. These functions were generally handled by expert marketing agencies. However, at present, the modern concept of management identifies communication as an integral part of organisational strategies. With technological advancements,...
Pages: 8 (2000 words) , Research Paper , Marketing
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Standard Ethical Frameworks for Nike Sweatshops
It was considered that the working conditions were sub-par in various critical areas of overseas Nike factories and there must be a minimum standard that should be reached for all employees of the organization. It was also considered that the organization had exploited workers from...
Pages: 8 (2000 words) , Case Study , Business
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The International Operations of Nike and UPS
United Parcel Service Inc (UPS for short), America’s major parcel service, is the world's largest package delivery company. Even though the job at UPS involves routine tasks, out of the ordinary things tend to happen and the corporate culture of UPS has inbuilt mechanisms to...
Pages: 7 (1750 words) , Case Study , Business
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Production and Management Process of Adidas and Nike
Both the companies, i.e. Adidas and Nike, have been noticed to outsource their production activities in other countries basically including Asia and Korea. The quantity of the products marketed by these companies is ascertained in accordance with the requirement of the sales channel. The sales...
Pages: 8 (2000 words) , Case Study , Business
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Competitive position and Corporate Social Responsibility study of Nike
1.2. The rationale of choosing Nike Nike is the most preferred brand for a large sporting fraternity globally. LeBron James, Tiger Woods, Mia Hamm have been recognized as many of todays sports icons that are associated with Nike (Lin, 2015). The technology is always changing in...
Pages: 22 (5500 words) , Essay , Business
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Top issues of Children abused at workplace in Nike
According to the authors Öncü, Kurt, Esenay and Özer (2013), abuse is treating the employees badly for gaining various benefits. Abuse can be of a different kind like verbal, physical, unjust practices, crimes etc. Employees are often bound to leave their job for experiencing maltreatment...
Pages: 14 (3500 words) , Research Paper , Business
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The Analysis of the Business Strategies at Nike
Nike should aim to be more competitive price-wise so it doesn’t lose its customer base to competitive firms. It should also take more active initiatives to show that it is genuinely interested in the matter of appalling working conditions of the factories it outsources to...
Pages: 9 (2250 words) , Case Study , Business
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The Importance of Corporate Social Responsibility at Nike
Nike, in short, seeks to ensure that it pursues sustainable production with as little negative environmental impact as possible, while also making sure that its employees’ safety and wellbeing is assured. Nike’s engagement with the community is also part of its CSR policy so as...
Pages: 7 (1750 words) , Essay , Law
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The Key Principles and Approaches of Business Ethics of Nike Company
The ethical dilemma of enlarging its employee network can be managed effectively with few suggestions. The first suggestion that can be carried out by Nike’s management to further optimize its diversity program is to enlarge or increase its current number of networks, so to include...
Pages: 6 (1500 words) , Case Study , Management
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The Problem of Catch-Up in Developing Countries at the Level of the Nike
The company that is the subject of this research is Nike as a global brand. By developing a successful own-brand, the company generates a key business asset. In a highly competitive and overcrowded market, the brand helps in differentiation and protection. Nike too has a...
Pages: 8 (2000 words) , Essay , Business
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The Umbrella of Advertisements and Emotional Branding of BMW, Nike and Adidas
Brand associations help a brand establish their image or identity in the market. While some customers may attach greater importance to functional benefits, emotional value helps the brand stand above others. When communicating the brand to the target market, the promotion or advertising media need...
Pages: 6 (1500 words) , Coursework , Journalism & Communication
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Management with Human Resource - Nike case studies. Write an essay to discuss how HRM can help address the issues encountered in internationalisatio
How HRM can help address the issues encountered in Internationalisation by The of the The of the School (University) The City and State where it is located The Date Introduction Internationalisation is the process which enables an organization to operate in foreign markets besides its domestic markets. When in...
Pages: 6 (1500 words) , Essay , Management
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How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China
How do Nike, Adidas and other sports enterprises work with the spread of CSR (Corporate Social Responsibility) to highlight their own brands in China? Contents I. Introduction ……..……………………………………………3 II. Objective of the paper...……………………………………….6 III. Research Questions…….……… …………………………….7 IV. Literature Review .……………………………………………8 V. Corporate Social...
Pages: 40 (10000 words) , Thesis , Journalism & Communication
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Marketing Mix Paper
It is also because of this reason that Nike has been using aggressive marketing of its products and is charging premium prices owing to better quality of its products. Further, Nike combines its product through different delivery channels to offer a holistic experience to its...
Pages: 6 (1500 words) , Essay , Marketing
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To what extent Nikes marketing strategies contribute to its success
Marketing Strategies Impact Business Success: The Case of Nike, Inc. Table of Contents Table of Contents Introduction 2 Marketing Strategy— Branding 3 The Case of Nike, Inc. 5 Nike’s Branding Strategy 8 Effectiveness of Nike’s branding strategy 14 Limitation 22 Summary 24 References 26 Introduction The underlying reason for doing any sort of business...
Pages: 20 (5000 words) , Essay , Marketing
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To what extent Nikes marketing strategies contribute to its success
Marketing Strategies Impact Business Success: The Case of Nike, Inc. Introduction The underlying reason for doing any sort of business is to make profit and this explains why it is significant for anyone intending to start any business to have a clear idea of how...
Pages: 20 (5000 words) , Essay , Marketing
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An Overview Of NIKE's Supply Chain and Manufacturing
It will take well-trained, tested, and qualified employees of Nike Inc. and similarly well-trained, tested, and qualified employees of the Contracted Factories to implement the various prescribed procedures and to comply with Nike’s Code of Conduct. There were instances in the past when news reports...
Pages: 10 (2500 words) , Case Study , Management
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Relationship between Nike's Aims, Structure and Culture
The main aim and objective of Nike are to actualize a strong and diversified workforce. Currently, Nike is co-operating with six employee networks, which were established by Nike themselves, to incorporate diversity. The six Nike networks each containing a minority group are Networks for people...
Pages: 9 (2250 words) , Assignment , Management
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Global shift and The Business Environment
Nike has been guided by one single motto – invest heavily in research and development, product development, marketing, and sales while getting the manufacturing outsourced from the lowest cost locations. This focus has helped Nike acquire a high degree of competence in sports apparel designing...
Pages: 8 (2000 words) , Case Study , Management
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Business Environment
Because of this program has a diversified workforce to develop economically and also ethically, especially in relation to Corporate Social Responsibility (CSR) thereby optimizing its business environment, both locally, nationally as well as globally. Also, as part of CSR, it took optimal care of its...
Pages: 24 (6000 words) , Essay
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Report
They believe that diversity drives innovation and if it is done correctly, then managing diversity as well as inclusion can result in a competitive advantage (Nike, 2015b).The company mainly targets the athlete category, both women and men. The athletic gear of the company is targeted...
Pages: 11 (2750 words) , Lab Report , Business
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The Effect of Brand Extensions on Product Brand Image
It is mentioned that there are various opportunities that help Nike run a successful business in the U.S. One such opportunity is product development. Although it is claimed by most of the owners of Nike that it is actually not a fashion brand; but all...
Pages: 8 (2000 words) , Assignment , Management
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The Story of Nike's Globalization
With its self-motivating global outreaching strategy, Nike was criticized for sourcing its sportswear products in factories and countries where problems of low wages, poor working conditions, and violation of human rights were common phenomena (Frisch, 2009). Sullivan (2000) observed that intermingling its economic growth with...
Pages: 7 (1750 words) , Case Study , Business
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Assessing the Buying behavior of youths
Literature Review According to Kotler (2004), the consumer buying behaviour is treated as the purchasing decisions of consumers like households and individuals. Kotler defined the term consumer as a person that acquires services and goods for self-satisfaction. They are classified under two kinds of consuming...
Pages: 12 (3000 words) , Dissertation , Marketing
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Information Technology
The company has head office situated in Beaverton in the US. It has its manufacturing processes in the hands of third party contractors that are actually its suppliers who also manufacture the products for the company. It had an excellent supply chain management. In 1975,...
Pages: 11 (2750 words) , Essay , Management
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Teamwork roles evaluation
Nike is the largest producer of sportswear and footwear in the world and they are functioning via distinct locations. Teamwork proves to be one of the major influencers of operational success. There are certain processes to develop multi-functional teams. Nike has used similar team development...
Pages: 6 (1500 words) , Essay , Business
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Niketown as an Experien
The ‘fixed assets’ of built environments, especially those of retail and consumer service sectors, are integrally linked to brand identity and equity.”3 The executives at Nike, though, did their homework and revolutionized the architecture/design/brand connection to such an extent that it becomes difficult to draw...
Pages: 27 (6750 words) , Essay , Marketing
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Nikes Ethical Dilemma
Nike admitted to the problem of child labor being practiced in its factories in different countries. However, spokespersons also stated that eradicating the practice completely might not be as easy as it seems. Philip Knight, chairman of the company, had been receiving reports and being...
Pages: 6 (1500 words) , Essay , Business
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Capstone Project
Nike’s strategic plan along with its performance over the years shows that the company has been able to perform with regard to its vision and financial statements, which is a part of its strategic plan. The company, since the year 2000, was able to achieve...
Pages: 10 (2500 words) , Research Paper , Business
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HRM
1.1. Purpose of the study Purpose of the study will be outlining the approaches adapted to managing international workforces of the firms. Mainly, the current study will be developed with the purpose of stating various issues and advantages of managing the international human resources...
Pages: 12 (3000 words) , Assignment , Human Resources
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Promotional Practice Report
This advertising campaign of Nike was launched as a strategic initiative to develop higher communication impacts on the various consumer groups through the active use of media channels. The ultimate objective of this promotional campaign was to build up strong brand equity through the use...
Pages: 8 (2000 words) , Essay , Marketing
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The Most Effective Form of Marketing to the 16-25 Year-Old Segment
Holley et al also find that most companies merely offer lip-service that they have changed their marketing function. The authors substantiate their claim by citing the findings of a survey of major UK companies that were found to measure successful performance in short-term financials such...
Pages: 33 (8250 words) , Dissertation , Marketing
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Nike's Controversial Business Activitys: Law and Ethics
The practices of the company are in conflict with the laws set forth in the countries the sweatshops are in. For instance, Nike made use of child labor in Cambodia and Pakistan in the 1990s for the production of soccer balls. Article 11(3): of the...
Pages: 12 (3000 words) , Essay , Business
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Leadership and Innovation
John Hayes in his book ‘The Theory and Practice of Change Management’ has explained many of the finer aspects of change management. The book strikes a perfect chord with Gill’s article in more than one way. People always fear the worst if the change takes...
Pages: 11 (2750 words) , Research Paper , Business
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Using an example of your choosing, critically discuss the impact of boycotting campaigns on your chosen international company
As such, instead of ostracizing someone, these leaders felt that it was more appealing to say “boycotting someone”. Ultimately, the word boycott was born which describes the many consumer movements that are often initiated by a group of individuals who have less power against a...
Pages: 11 (2750 words) , Essay , Marketing
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Nikes Strategic Approaches in Corporate Social Responsibility
Nike Inc. is among the most developed companies today due to substantial strategic approaches in most of the corporate projects. Incorporate social growth, Nike uses innovation and inspiration as the core strategies for development and countering most of the challenges (Connor, 2014). According to their...
Pages: 11 (2750 words) , Case Study , Business
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Managerial Leadership: Bill Bowerman
Bowerman nature was to be highly competitive and very focused, thus being able to lead his team as well as his individual players to achieve. He was also very interested in physiology, and through this interest began developing ideas on how to make better running...
Pages: 10 (2500 words) , Research Paper , Human Resources
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Sports Marketing Strategies
Sports marketing is the marketing of sport/sports products or the marketing of non-sports products through the association of sports. Here non-sports companies associate their brand with sports attributing them to strength, fitness, power, etc... Many of these companies endorse their brands by sponsoring teams in...
Pages: 9 (2250 words) , Assignment , Business
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