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Marketing Essay Examples

CIM Marketing: Marketing Environment Module
Work was done in a financial organization like Standard Chartered Bank. Here, the business process starts with customer inquiry, move on to the collection of relevant quantitative and qualitative data, their analysis and interpretation and development of customer profile; but all these works are grouped...
Pages: 24 (6000 words) , Assignment , Marketing
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Marketing Theories Applicable in Marketing
The Bowman’s Strategy Clock is a marketing strategy that marketers use in introducing a product in the market. The tool provides marketers with an exclusive view of their brand’s performance thus comparing such with the performance of the other brands in the market. The consumer...
Pages: 4 (1000 words) , Essay , Marketing
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Digital Marketing
For different corporations, the social media has been used to create new businesses and there is a high probability that the new entrants are able to develop a niche in the ecosystem of social media. However, it is stated by Culnan, McHugh, and Zubillaga (2010)...
Pages: 12 (3000 words) , Essay , Marketing
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Marketing Strategy and Marketing Plans
Kellogg’s is the leading breakfast manufacture of the US. It alone enjoys a significant market share and does not need to acquire Quaker Oats to make its presence more conspicuous. However, it can’t be denied that if Kellogg is able to acquire Quaker Oats successfully,...
Pages: 8 (2000 words) , Assignment , Management
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Airline Marketing
Even for an airline company, it is very important to develop a strong marketing policy for its business; the same is true for ETIHAD Airways. ETIHAD Airways in a short span of time has been successful in reaching the top position and holding on to...
Pages: 8 (2000 words) , Essay , Marketing
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YouTube Marketing
It is evidently clear from the discussion that the contemporary marketplace has seen the phenomenon of social networking and media revolutionize how people communicate with each other. From a business perspective, this has implications for consumer relationship management as the control is increasing with the...
Pages: 6 (1500 words) , Research Paper , Marketing
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Origins of Marketing
The author of the paper tells that marketing in a way existed since the time mankind learned to or managed to produce a surplus. Again in a historical context, in the beginning, the generated surplus existed in the form of agricultural produce that was mostly...
Pages: 14 (3500 words) , Assignment , Marketing
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Tesco Marketing Communications
Coherence: ensures that all the different communication channels used by a firm are logically connected (Schultz, 1996A). Consistency, continuity, coherence, and complimentary are the characteristics of marketing communications allowing the organization to achieve its communications goals efficiently and through a variety of channels. Marketing communications...
Pages: 13 (3250 words) , Book Report/Review , Business
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International Marketing
On any given day, around two billion people use the products of Unilever. From feeding the family to keeping the household clean and fresh, the products have become significant parts of daily life. Research and Development can be seemed to be the gateway to constantly...
Pages: 14 (3500 words) , Essay , Marketing
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Marketing Basics
In the present system, the development of the new product greatly enhances the accuracy of the system and cuts short the delay in the processing of Birth and Death application. The errors can be greatly reduced and at the same time providing a great level...
Pages: 11 (2750 words) , Term Paper , Marketing
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International Marketing Assignment
The long term pricing strategy of the company is value oriented. It maintains the affordable price of its product to become popular in the middle class market and to face its strong competitor Pepsi. This pricing strategy give importance to risk involved in any beverage...
Pages: 8 (2000 words) , Essay , Business
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Integrated Marketing Communications, the Marketing Objectives of Star Cruises
This level of understanding has brought forward the idea of Integrated Marketing Communications in which all the organization’s communication channels such as mass media, advertising, personal selling, sales promotion, public relations, direct marketing and packaging are integrated and coordinated together in order to substantially create...
Pages: 9 (2250 words) , Assignment , Marketing
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McDonald's Marketing
Most McDonalds restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing orders, paying for them and picking up orders. In some countries "McDrive"...
Pages: 7 (1750 words) , Essay , Marketing
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Reasons for the Preference of Relationship Marketing Over Transactional Marketing
According to the research findings, it can, therefore, be said that there has been a preference to relationship marketing owing to a number of failures in transactional marketing approaches that led to a reduction in its efficiencies. These include that transactional marketing assumes non-participation of...
Pages: 18 (4500 words) , Essay , Marketing
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Charity Marketing Analysis: NSPCC
Body Q1 Social marketing strategies have been adopted by UK government in order to create long term impact on public welfare and health. Social marketing can be defined as a mechanism which is utilized to attract target audience’s attention so as to benefit society along with...
Pages: 12 (3000 words) , Article , Marketing
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Integrated Marketing Communications Practice
It is evidently clear from the discussion that Ford Motors has produced a number of different vehicles models which satisfies their needs. They range from sports cars for rallies to trucks that are used as transit. This makes their main objectives be; to touch and...
Pages: 13 (3250 words) , Essay , Marketing
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International Marketing Strategy
According to the research findings, it can, therefore, be said that companies around the world are identifying the need for developing their core competencies to face in the international market. With the opening up of the world economy and Globalization, consumer tastes and wants are...
Pages: 11 (2750 words) , Research Paper , Marketing
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Social Media Marketing Campaigns
This paper illustrates that social media marketing campaigns are series of planned activities using the social media to persuade consumers and members of the public that an organization’s or a company’s, products or services are valuable. Today many people have access to the internet and...
Pages: 10 (2500 words) , Research Paper , Marketing
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Marketing Research and Globalization
 The decisions taken by the leadership make up the business environment within an organizational structure. Leadership plays a dominant role in respect of making and applying the strategy of an organization. It is the leader who is the most important figure in the success or...
Pages: 12 (3000 words) , Assignment , Marketing
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Internet Marketing: Benefits and Strategies of Global Marketing
Thomas, (2007) explains that this will enable the clients to select the best market opportunity in relation to their needs. In return, it will help the organization acquire the best of the target group as far as potential segmentation is concerned in the marketing of...
Pages: 9 (2250 words) , Coursework , Marketing
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The Marketing Communication Strategies and a Good Marketing Plan
Branding has been considered as the undefeatable weapon being implemented to gain an edge over other companies in the market economy (Frøydis Norland, 2002). The producers are always placed on a marathon to gain a leading position in the global market. What exactly is branding?...
Pages: 18 (4500 words) , Essay , Marketing
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Ethics of Neuro-Marketing
Taking into account that the physical, as well as material parameters, differ broadly based on the nature of the goods or services advertised, the government has come up with specific laws regulating advertising for pharmaceuticals, credits cards, tobacco, loans, and alcohol products, thus, making the...
Pages: 7 (1750 words) , Essay , Social science
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E-Business Marketing Strategies
The economic benefits of e-business are a key part of the success and why many companies run in that direction. First, transmitting information is done fast and quickly. This has the capability of reaching, more quickly and completely, a broader group of buyers and sellers....
Pages: 6 (1500 words) , Assignment , E-Commerce
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Qualitative Approaches of Marketing
Qualitative approaches are research that is carried out through interviews and observations. This kind of research enables a researcher to investigate in little more detail on the individual perceptions of a phenomenon. Since the research deals with the personal, therefore, such an investigation is limited...
Pages: 12 (3000 words) , Research Paper , Marketing
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International Marketing Strategies
Product life cycle theory is a marketing theory in which products or brands progress through a sequence of stages that includes introduction, growth, maturity, and decline. During product introduction, the market becomes familiar with the product and sales proceed through a slow growth. Following the...
Pages: 22 (5500 words) , Dissertation , Marketing
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International Marketing
The article by Darren Henderson is mainly concerned with providing an insight into how local agents can help small businesses to excel at an international level. Henderson makes the point that many small businesses tend to fear going international because of the fear of using...
Pages: 6 (1500 words) , Article , Business
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Consumer Perceptions of Mobile Phone Marketing: a Direct Marketing Innovation
Acceptance and adoption of the technology include various services connected with the Mobile Phone, such as SMS, Internet, Photography, Music, Games and so on. The mobiles are used as an effective tool for marketing, nowadays. There are broadly two types of marketing involved here,...
Pages: 17 (4250 words) , Assignment , Marketing
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Successful Marketing Strategy
Marketing, as understood from the available literature, is basically a process that starts with understanding the needs as well as requirements of the customers, coming up with a product or service that satisfies those needs and requirements and also ensuring that even after the sale...
Pages: 7 (1750 words) , Assignment , Marketing
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Marketing - McDonalds Segmentation
Even being difficult at a different level the application of the concept of market segmentation is applied by companies at both the levels. The market segmentation is based on concepts and is different at domestic and international level. The concept application is similar but the...
Pages: 11 (2750 words) , Case Study , Marketing
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Communication Marketing at Amazon
According to the research findings, it can, therefore, be said that Amazon ensures effective communication with its customers such that customers are free to request information regarding the services offered. The company also keeps track of the customers’ ordering trend through an effective database. The...
Pages: 13 (3250 words) , Essay , Marketing
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Perfect Grill Marketing Strategy
Perfect Grill is a restaurant that offers its customers custom meals. Perfect Grill serves custom meals to its customers by allowing the customers to order a custom meal. This means that there will be both standard menus as well as the non-standard menus. The customers...
Pages: 6 (1500 words) , Case Study , Marketing
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Integrated Internal Marketing Communication
Sales promotion is used for delivering action plans. Sales promotion and advertising harmonize each other as promotion is short term to generate sales and advertising are for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a...
Pages: 9 (2250 words) , Research Paper , Marketing
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E-Marketing/Online Marketing Assignment
Various featuresCurrently, Book Bunker does not have any website. It is important for the bookstore to have one. But the book store should give significant importance and focus towards the suitable features of the website. Suitable features of the website will certainly improve online and...
Pages: 8 (2000 words) , Assignment , Marketing
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Sales and Marketing
Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. Location-Nestled between the Blue Mountains west of Sydney in Katoomba is the most lifestyle oriented and eclectic foods street. The Katoomba restaurant is well known for its...
Pages: 6 (1500 words) , Research Paper , Marketing
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GAMEs Digital Marketing Strategy
According to Perrey and Spillecke (2012), with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies...
Pages: 8 (2000 words) , Essay , Marketing
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Concept of Marketing
Some would prefer to argue that the problem is not with the marketing concept itself but in the management of those organizations that try in vain to put it into practice(Baker, 2007). Thus, one might argue that it has never really been properly tried in...
Pages: 7 (1750 words) , Research Paper , Marketing
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Marketing Communication Elements of Marketing Communication for Smiths Interconnect
So, prior to deciding upon the elements of the marketing communication mix, the allocated budgets are to be considered with the due seriousness. As it happens in reality, high networking marketers, who are champion in case of personal selling and direct marketing methods, charge exorbitant...
Pages: 11 (2750 words) , Term Paper , Marketing
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Marketing Planning of Starbucks
Competition-based positioning focuses strategy on one's position in relation to that of the competition. The effort is to dominate the competition on benefits important to consumers. While this approach provides a sound way to build an initial position, once the target attains a basic understanding...
Pages: 15 (3750 words) , Case Study , Management
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Internationalisation in Marketing
Uppsala model also identifies the differences that exist between and local and foreign environment. These differences are important for marketers as one strategy in a local setting may bear great benefit but the same strategy can lead to a disaster. So the difference between environments...
Pages: 6 (1500 words) , Essay , Marketing
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Questions about Modern Marketing
Security is a component and must be given particularly more attention by e-businesses than by brick and mortar business as it is an ongoing concern for consumers. (Rayporter & Jaworski, 2001) The unique nature of the threats to e-commerce companies requires new technologies and systems...
Pages: 11 (2750 words) , Assignment , Marketing
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Retail Marketing
The Co-operative Bank is a UK bank that has distinguished itself from the other UK commercial banks. It markets itself as an ethical bank that refuses to invest in various companies involved in fossil fuel extraction, arms trade, genetic engineering, sweated labour and animal testing....
Pages: 8 (2000 words) , Essay , Marketing
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Gurus on Marketing in Company
Social factors include the demographic and cultural aspects of the external macro-environment. These factors affect customer needs and the size of potential markets. Some social factors relevant to Carrefour Group operations include:Average Consumer Income – [INSERT SOME RESEARCH ON THE IMPACT OF PRICING IN THE...
Pages: 15 (3750 words) , Case Study , Marketing
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Global International Marketing Strategies
Understanding and assessing the national culture and organization's culture can mean the difference between success and failure in today's fast-changing organizational environment. Cultural assessment can provide measurable data about the real organizational values and norms that can be used to get management's attention. Though, it...
Pages: 9 (2250 words) , Essay , Marketing
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Marketing Intelligence of Curry's
Curry’s has successfully adopted a strategy of procuring supplies form little-known suppliers who are more likely to offer big discounts to supermarket chains. As theory would have it supply chain related constraints have not deterred Curry’s from adopting a strategically maverick policy of sourcing products...
Pages: 10 (2500 words) , Term Paper , Marketing
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Career Planning Methodology: Marketing Executive
Career planning methodology is a guide that directs how one will be able to achieve their dream career(Leslie, 2002). It is a series of steps that one is willing to go through so as to achieve their final objective. In essence, for to be a...
Pages: 12 (3000 words) , Essay , Marketing
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The Essence of Marketing Strategy
Buyers are now looking for the best products or services at the minimum possible prices. They are not after the brands and are looking for only complete value for their money. Surviving in hard times requires a strong determination and a positive attitude. But in...
Pages: 21 (5250 words) , Essay , Marketing
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Marketing Communication Plan for Moveo
The analysis consists of the entire business environment including both the internal and external contexts (Maxted, 2008). In relation to the concept of numerous scholars, the context analysis has been observed to analyse situational investigations, macro-environmental segments along with help in critically understanding the competitive...
Pages: 12 (3000 words) , Book Report/Review , Marketing
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JOHN LEWIS Principles of marketing
The principles are power, purpose, profit, customers, members, the community and business relationships. The main intention of the partnership is the ultimate happiness of its members. Also, power/authority in the organisation is shared among three governing arm: the Partnership Board, the Partnership Council and the Chairman...
Pages: 4 (1000 words) , Essay , Marketing
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Brighter Cleaning Company Marketing Plan
It is evidently clear from the discussion that after products and services have been developed, the final step before releasing to the market for the customers to buy is pricing. Favorable prices are known to be effectively competitive strategies for businesses, who are often striving...
Pages: 9 (2250 words) , Essay , Marketing
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Analysis of Marketing Management Book
This chapter also talks about the duties and functions of the contemporary marketing management. It states that the function of marketing management is not confined to the Four Ps discussed above only but it is also about developing new strategies and gaining insight into the...
Pages: 12 (3000 words) , Book Report/Review , Marketing
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