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Loyalty Essay Examples

Whence Consumer Loyalty
By considering loyalty in term of attitude-behavior relationship, Dick and Basu (1999) are able to investigate the phenomenon from causal perspective, which results in the identification of antecedents that facilitate consistency and consequences of the relationship in customer loyalty. Their study is integrative since it...
Pages: 6 (1500 words) , Literature review , Marketing
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Importance of E-Loyalty
It is really quite essential to state that the capability of CRM for web access gives it more value in the whole process. Because of the effectiveness of CRM strategy, it is commonly used today in maximizing the customer value across the global customer portfolio...
Pages: 8 (2000 words) , Coursework , Business
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Loyalty Programmes in Hotels
Most firms have a reward structure as a part of their loyalty program. These rewards may be either Hard Rewards i.e. the ones that are tangible, for example, free gifts to customers; or they might be Soft Rewards i.e. the ones that are intangible, for...
Pages: 45 (11250 words) , Essay , Business
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The value of loyalty programmes
Contents Contents 1.Introduction 2 1Brief overview and background 2 2 Rationale for research 6 3 Research Objectives 6 4 Structure ofthe research 7 2.Literature Review 8 2.1 What does Loyalty mean? 8 The customers’ loyalty falls into four categories. These can be depicted by means of a loyalty grid. Every firm...
Pages: 68 (17000 words) , Research Paper , Business
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Brand Loyalty Programs
With continuous development and innovation, advertising tactics have changed in the modern context to a large extent from that of the past centuries. Notably, the chief objectives of advertising are to retain valuable customers, persuade new customers, increase brand recognition in the market and enhance...
Pages: 8 (2000 words) , Assignment , Marketing
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Whistleblowing and Employee Loyalty
The costs of being a whistleblower are enormous; however, in recent years tremendous safety has been given to the same in the form of legal protection. Although the personal costs may be very high, often putting the individual’s job at risk, many employees do not...
Pages: 6 (1500 words) , Literature review , Management
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TESCO: Customer Satisfaction and Loyalty
It is very important that the organization takes effective measures to satisfy the customers and build a brand loyal customer base that would generate high revenues for the firm. Tesco through its market expansion strategy has become the market leader in the UK's retail industry....
Pages: 23 (5750 words) , Essay , Business
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Importance of Customers Brand Loyalty
Fence-sitters do not make an effort to judge between the competing products and buy anyone and mostly they do not pay that much of heed that is necessary for making that selling exercise. Lastly, there is a group of committed people who will stick to...
Pages: 6 (1500 words) , Coursework , Management
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Building Loyalty through Customer Experience
The primary aim of the study is to develop an understanding regarding customer relationship management and to determine how it affects customer loyalty. The framework of the study has been designed in such a way that both theoretical and practical exposure can be experienced. To...
Pages: 27 (6750 words) , Essay , Management
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Proposal to improve customer loyalty
It is relatively cheap to deal with a customer with specific needs than having myriads of options that only one is selling at desired rate. Areas that should be addressed in segmentation Although research has shown that most organizations have embraced segmentation, the outcome has not been...
Pages: 10 (2500 words) , Essay , Business
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The Loyalty Cards and the Business Operations
As the rewards do increase with the amount of purchase s the customers are influenced t buy more so that they can get more rewards. This is basically being governed by the loyalty cards which have a magnetic strip behind it containing a unique identification...
Pages: 6 (1500 words) , Essay , Business
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Promoting and Stimulating Customer Loyalty
Store brands enhance profitability through promoting and stimulating customer loyalty. Retailers offer consumers a wide range of national well known and established brands; a range that in the past used to from the source of competitive advantage in each outlet – as well as alternative...
Pages: 8 (2000 words) , Research Paper , Business
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The Question of Loyalty by Mitsuye Yamada
The poem “The Question of Loyalty” by Mitsuye Yamada discusses the emotions and reactions of a time in American history where the loyalty and honor of the Japanese people are questioned. In creating this distrust, the Japanese people were put into a position to choose...
Pages: 9 (2250 words) , Book Report/Review , Social science
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Loyalty Programs for Customers in Hotel Industry
This is an approach that has been used by several businesses to attract and maintain them to the business. This is achieved by registering the customers to become members of the program, after which the customer is offered some operations benefits, which are membership based....
Pages: 8 (2000 words) , Assignment , Business
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Operational Aspect of a Loyalty Card Scheme
A comparative cost and profitability study would definitely help in arriving at a consensus about the manufacturing or outsourcing of this facility. However, consider the present trends, it would be more profitable to initially, begin outsourcing the production of the cards, and aftermarkets have been...
Pages: 7 (1750 words) , Case Study , Business
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Customer Satisfaction Increases the Brand Loyalty
Both interaction source, the variables Satisfied and Upgrade intercept at a high value of .0810, thus the proportion of variance of Satisfied as the dependent variable is related to the upgrade.The final analysis was conducted to test a hypothesis that satisfaction influence the upgrade or...
Pages: 7 (1750 words) , Coursework , Management
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Maintaining Muslim Customer Loyalty at Tesco
The concept of Halal, which means “acceptable," is to the Muslim community what Kosher is to the Jewish community.  It is a set of dietary laws which prescribe the manner in which foods are processed prior to being consumed, and there is increasing Muslim demand...
Pages: 7 (1750 words) , Case Study , Marketing
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The Level of Loyalty of an Employee
The most effective method of discussion and understanding the multitudes of studies conducted on sales and marking the inclusion of theories and technology would be in the fact that we must first divide the process into manageable segments. Qualitative method of study differs from the usual...
Pages: 6 (1500 words) , Research Proposal , Business
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Relationship marketing, CRM & customer loyalty programms
In this context, Baines et al. (2008) stated that marketing mix is set of four basic elements namely product, price, place and promotion.A product is physical in nature that is delivered by a manufacturer to its customers. As mentioned by Egan(2001), product is the principle...
Pages: 10 (2500 words) , Essay , Marketing
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Winning Customer Satisfaction Loyalty and Trust
An organization crucially requires satisfying its customers to arrive at a competitive advantage. If users admire whatever the company creates, it indicates that the firm is furnishing that clump of value to its customers that makes a company attain future success. An organization can evaluate...
Pages: 8 (2000 words) , Literature review , Management
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A Model of Customer Loyalty and Corporate Social Responsibility
In the article observed, the authors identify the role of corporate social responsibility (the independent service) in promoting the perceived service quality in relation to customer loyalty. So they examined the linkage between corporate social responsibility and customer loyalty via the idea of perceived service...
Pages: 10 (2500 words) , Essay , Marketing
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Loyalty and its role in customer relationship management 02222
Conative is measure of the value for money that the customer is offered during the purchase. Situational dimension suggests that the ease of accessibility of the brand by the customer. Finally the Social norms suggest the level of confidence that the customer holds regarding his...
Pages: 12 (3000 words) , Essay , Management
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Detailed Analysis on Loyalty Schemes Proposed by Retailers
The main distinction in loyalty measures is between attitudinal loyalty and behavioural loyalty. Since we are interested in the effects of loyalty programs on actual purchase behaviour, our key dependent variable captures behavioural loyalty. In grocery retailing, purchase behaviour is characterized by high buying frequency...
Pages: 16 (4000 words) , Research Paper , Marketing
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The influence of marketing communications on brand awareness and loyalty
Perceived advertising influences not only the brand equity, but also its elements such as loyalty and awareness (Nguyen & Leblanc, 2001). This implies that there is a relationship that is established between various advertising actions and the dimensions of brand. Investment in marketing communication affects...
Pages: 6 (1500 words) , Research Paper , Marketing
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How Does Brand Image Affecting Brand Loyalty in Airline Industry
It can also be regarded as using an impressive letterhead to send an invoice. Branding also means using an attractive logo to send the image of a company in an attractive way. We can describe branding in various ways, just as we can say, it...
Pages: 37 (9250 words) , Dissertation , Business
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Employee Satisfaction And Loyalty As Factors Of High Performance
The Alrajhi Bank has the largest percentage of customers in Saudi Arabia. The Alrajhi Bank has new plans, to invest its money in new foreign markets, such as Malaysia. It has opened 19 branches in Malaysia since 2006 (Alrajhi web). The research title is “An...
Pages: 10 (2500 words) , Research Paper , Human Resources
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How a major Retailer 'Tesco' uses marketing tools to influence consumer loyalty and therfore increases profitability
Not only attracting new customers, but also retaining older customers have become at the very heart of every retailer’s concern.In recent years, many firms have adopted customer focus strategies, often through a systematic approach of customer relationship management, with a view to achieve competitive edge...
Pages: 36 (9000 words) , Dissertation , Business
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How Can Customer Relationship Management Be Effectively Used to Maintain Loyalty
While trust is related to security, satisfaction is based on several factors. It can be related to ease of navigation through the website and also the quality of the website. Since transactions on the internet occur without personal contact consumers are concerned about the legitimacy...
Pages: 8 (2000 words) , Term Paper , Management
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The effects of social media on consumers trust and loyalty of the UK fashion industry 10082
This drop can be attributed to the changing consumer habits of surfing internet. This implies that most of the PC users started to switch towards tablet (Balakrishnan, Dahmil and Yi, 2014).The above research questions are set to determine the role of social media on UK’s...
Pages: 8 (2000 words) , Essay , Marketing
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The Relationship between HR Services and IT Employees Loyalty
HR professionals are described as those individuals who are in a leadership position with the responsibility of recruitment and retention of employees, training of staff, and employee development.  The process of training and retention of the employees is a very important function of all department...
Pages: 20 (5000 words) , Research Paper , Human Resources
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The Evaluation of the Relationship between Customer Satisfaction and Customer Loyalty
This paper illustrates that some marketing researchers define customer satisfaction as customers’ attitude. However, Colbu reveals that there is a difference between the two. While customer satisfaction is only evident after consuming a product or a service by a hospitality guest, customer attitude is present...
Pages: 12 (3000 words) , Essay , Management
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What Methods Are Available to Todays Hospitality Industries to Ensure Customer Loyalty and Positive Brand Reputation
The aim of this study is to help today’s hospitality industries to create a workable and profitable marketing model which can bring increased value to businesses which may be struggling with building competitive marketing and how best to reach a wide demographic of different customers...
Pages: 13 (3250 words) , Research Paper , Marketing
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The Impact of Apple's Branding Strategies on Customer Satisfaction and Customer Loyalty
This paper illustrates that there exist a number of past researches that have explored branding strategies. Mann and Kaur explore branding strategies used in three sectors, namely FMCG, services, and durables. Clark and McNeilly carried out research on IBM branding strategy. However, there exist limited...
Pages: 30 (7500 words) , Essay , Marketing
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Hilton Hotels' Perspective Marketing Strategy, Feedback from Consumers, Greater Profits, Repeat Purchases, and Customer Loyalty
The Hilton Group was able to rise above the recession during the early 1990s by creating further value in its hotel operations. In the hotel industry, as with most industries, the poor state of the global economy could easily spell the lack of guests checking...
Pages: 18 (4500 words) , Case Study , Marketing
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The strategy of Cathay Pacific (Customer Loyalty) BA (Hons) in Business Administration
For this reason, the airline companies started to come up with promotions, advertising campaigns, frequent flyer programs and many online services to melt the mind and hearts of customers. They assured the customer that they would not regret for choosing their service as they are...
Pages: 26 (6500 words) , Essay
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High Street Brands (Zara and H&M): Customer Loyalty of Clothing Brands
Customers tend to visit other stores even after investigation their favorite brand in the store which is attributed to dissatisfaction owing to many reasons like customer service, as in the present study.Globalization has brought the markets together and given more choices and opportunities to customers...
Pages: 32 (8000 words) , Dissertation
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Can Consumer Brand Loyalty in Singapore be Swayed by a Financial Crisis
Theoretical Perspective This study will apply the Confirmation Theory, which is also in line with DeSarbo and Oliver’s ideology (1988). The basic tenets of this theory articulate that satisfaction is chiefly related to the expectations of customers, the results of which is regarded as the...
Pages: 9 (2250 words) , Literature review , Marketing
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Importance of Perceived Quality in a Product, Brand Association, Brand Awareness and Brand Loyalty
Perceived quality in terms of products and services enables retailing companies to enjoy economies of scale since more customers would purchase homogenous product retailers that offer a high-quality product with competitive services at a much cheaper price than other retailers of homogenous products could offer....
Pages: 10 (2500 words) , Research Paper , Marketing
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Questions Related with Marketing, Database Marketing, Consumer Loyalty and Sales Promotions
The personalized nature of direct marketing makes it all the more different from the rest of the marketing communications mix since direct marketing looks at targeting on the right tangents right from the onset of its activities. It aims to justify the manner under which...
Pages: 16 (4000 words) , Assignment , Marketing
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Perfume By Design's Potential for Profitability, Brand Awareness and Customers Loyalty
Perfume By Design will take the form of a PLC, consisting of two owners in a 50/50 business proposal. The benefit of this structure is that it limits the liability to each owner in case of massive financial losses in the new business venture. Because...
Pages: 15 (3750 words) , Research Proposal , Business
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Establishing Customers Motivations for Using Kingston Department Stores and the Ways of Fostering Their Loyalty
One of the major motivating factors that attracted some people was the quality of the workforce the store had. Most respondents stated that they were attracted to go to the store because the employees there were so polite and helpful. Some respondents quoted that they...
Pages: 9 (2250 words) , Research Paper , Marketing
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Factors That Influenced Ritz to Focus on Customer Satisfaction, Loyalty, and Retention
Human resource is the key to the success of any organization. In any hospitality industry, the significance is much higher. The first job is therefore to rate the human resource of the hotel; which includes staff engaged in the front desk, housekeeping, hotel, and restaurant...
Pages: 7 (1750 words) , Research Paper , Marketing
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Loyalty to the Fast Food Brand against Taking Care of One's Health
Although American teenagers have a lower preference for heavily advertised fast food brands, they did demonstrate high preference specific fast food brands. In other words, there is a significant degree of brand loyalty of certain brands amongst different teenagers, which means that fast food chains...
Pages: 10 (2500 words) , Research Paper , Health Sciences & Medicine
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Market or the free economy is an economy where decision such as investing, producing and distributing depends on the forces of demand and supply. Likewise, the fee of a commodity is conditioned by the free price system.The main objective or in another form, characteristic of...
Pages: 6 (1500 words) , Essay , Macro & Microeconomics
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Create a research proposal for a project related to one area or issue in the chapter5 Creating Long-term Loyalty Relationships in Kotler and Keller (2012) Marketing Management (14th Edition) as it might affect the vintage clothes trade
Hence, relationship marketing acts as one of the most important strategy to build strong links with the customers that may enhance the brand image and trust of the organization among others. Moreover, with the help of efficient relationship marketing, customer loyalty might get enhanced....
Pages: 8 (2000 words) , Dissertation , Marketing
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Access to Customer Information
Investments of two billion-dollar within 5 years lead to the reduction of prices on significant items pertaining to groups belonging to various lifestyles The above promotional strategies facilitated 60% of fewer promotions .reduction in the management cost and re-investment of money for further business prospects...
Pages: 6 (1500 words) , Case Study , Management
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Business Project
Additionally, in this context, factors including brand loyalty as well as customer satisfaction are regarded as highly essential constituents that likely to perceive better brand image in a competitive market. Moreover, in current business environment, with an enhanced level of globalization has significantly facilitated global...
Pages: 26 (6500 words) , Dissertation , Business
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Service Quality Research Perspectives
Service Quality (SERVQUAL) can be illustrated as the framework which intends to explain a precise definition of the qualitative aspects related to service quality including the factors of responsiveness, tangibles, assurance empathy along with reliability. However, there have been criticisms regarding the appropriateness of SERVQUAL...
Pages: 10 (2500 words) , Research Proposal , Business
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How does relationship marketing help improve the image of companies within the car industry (also refer to the importance of trust in relationship marketing) with specific emphasis on the issue of trust
Of automobiles should focus not only on the financial gains but on the relationships being established between the customer and the sales agent as well. In this regard, relationship marketing strategies that are influential to trust and loyalty of customers merit attention. The results of...
Pages: 18 (4500 words) , Dissertation
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Types of Loyalties Employed by Business Owners
This essay explores the various types of techniques employed by business owners. Also, it is worth noting that as Meyer-Waarden found out, it is almost impossible to find clients who are 100% loyal to one company. Normally, customers will frequent a business from time to...
Pages: 10 (2500 words) , Essay , Marketing
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