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Marketing Literature review Samples

The Impact of National Culture on the Hotel Organizational Culture
Global culture arouses feelings of disgust says Duncum (2001). Describing Euro Disney as ‘cultural Chernobyl’ expresses this disgust. Controlling the customer contact experience in a foreign culture is a challenge. When Euro Disney opened outside Paris, some concessions to French culture were made like adopting...
Pages: 8 (2000 words) , Literature review
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Ethics and Advertising: Moral Muteness, Moral Myopia, and Moral Imagination
Drumwright and Murphy conducted a study to find the ethical issues that are more common in all advertising professionals and conducted in-depth interview with 51 advertising practitioners generally senior persons from various departments such as creative, media, accounts services etc. who work in 29 different...
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Supply Chain and Customer Relationship Marketing
From Drucker’s insights, marketing as an organizational function focusing the business towards the customer who determines what the business is.  It is the customer who perceives value in a product or a service for which he or she is willing to pay.  It is the...
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Viral Marketing and New Media as Parts of Effective Marketing Platform
The article in The Economist Who’s wearing the trousers? argues that consumers are not manipulated by corporations and their brands. However, marketers have shifted their manufacturing base to the third world for cheaper production and to be able to focus on marketing. They thus concentrate...
Pages: 14 (3500 words) , Literature review , Stephen King , Catch 22 A
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A Market Review Provides Knowledge into the Relationship Between Rent and Lease Length
The deficiency of interest among tenants to take care of the property has been used randomly in the housing economics literature to state tenure choice and the observed reduced rents on lease renewal than new lettings thinks that the problem comes in substantiating to a...
Pages: 18 (4500 words) , Literature review
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Integrated marketing communication
5 – 10). This paper is a report on integrated marketing communication of Fiat 500 to the market which includes a situational analysis of the automobile, te objectives of the marketing campaign, tctics, ations taken, cntrol and a marketing idea. Acording to the Automotive Design...
Pages: 8 (2000 words) , Literature review
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The Context of the UK Second-Hand Fashion Marketers
Despite the general growth in online marketing alternatives for fashion products in the UK and across the world, Easey reckons that there are inherent factors. Consumer preference issues in the clothing and textile products are more sensitive and inclined to physical shopping than virtual platforms...
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The Consumer Trends of Clothing and Textile Products Falling Under the Second-Hand Category
UK’s fashion market is increasingly inclined to the online platform according to recent observable market trends reported by Mintel. According to the report, fashion consumers using online platforms for their shopping solutions and is expected to continue to record higher figures in the future due...
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The Effect of Celebrity (Athlete) Endorsements in Sportswear Marketing on the Consumer's perception of the Product and Overall Purchasing Decision
Several athletes have gained status through achievements and created good image for themselves in sports industry. Tis has made them be sought for purpose of brand image marketing and general selling of products. Ahletes who are celebrities enjoy recognition from the public and hence are...
Pages: 5 (1250 words) , Literature review , The Devil and Tom Walker
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Four PR Models to Create Positive Image of Mondale 2022
Public relations were a concept that first developed in the Middle East but was not taken positively. The first PR done by Egyptians and Greeks but it developed at a very slow rate. This was attributed to the unfamiliarity of the concept, nondependent media, diverse...
Pages: 20 (5000 words) , Literature review , Public Relations , Public Policys
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The Economic Growth of South Africa: Technology Transfer as the Impacts of FDI in Africa
According to Creswell, the nature of these researches is the one that determines the research methods used. Most of the research on FDI impacts was done from a pragmatic, philosophical point of view. This involves using an approach that helps the researcher to understand the...
Pages: 9 (2250 words) , Literature review , Africa
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The effect of economic crisis to the marketing strategy of Volkswagen in Asian market. The case of Vietnam
Due to the reducing demand for their cars, te company also reduced the costs pertaining to various operations. Mreover, te global economic downturn also had a substantial impact in the marketing strategy of the company (Volkswagen: Anual Report, 2011). Nw in order to uncover, hw...
Pages: 20 (5000 words) , Literature review , Economic Crisis
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An investigation to establish consumer perceptions towards the introduction of medical spas on the UK high-street
There is a great amount of synergy found in the global spa tourism sector (Johnston, 2011). A per SRI international report (2008), te spa tourism industry has touched to $60 billion revenues with additional $194 billion in spa-related hospitality. Tis indicates that spa tourism market...
Pages: 8 (2000 words) , Literature review , Wellness
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Adopting financial product in emerging country: the case study TMB bank in Thailand
Consider the example of Volkswagen, te biggest German automobile manufacturer and the third largest automobile manufacturer in the world, i the year 2004, bgan providing home equity loans to its customers. Qite understandably, cstomers who purchased home equity lines gained credit towards purchasing a new...
Pages: 18 (4500 words) , Literature review
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The comparison between Renren and Facebook
Even though Chinese government allows sharing of information and media access, te government has been keen on maintaining strict laws and rules. Te major concern comes in guarding the secrets of the state. Te Chinese government has recently announced modifications in its state secret law...
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The Development of Sensory Tests With Scientific Credibility on Organic Food for the Health and Satisfaction
Consumption of food is based on the need for maintaining healthy bodies, but it is important to note that consumers might forego healthy food products and opt for food they enjoy (Clark, 2002). Taste and flavor are some of the prominent sensory aspects notable from...
Pages: 8 (2000 words) , Literature review , Standardized Tests
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Technological advances of recent years have advanced the practice of marketing. With organisations able to store and analyse large volumes of data, the speed and precision of profiling, targeting and building dialogue have improved inordinately. A growing
Additionally, a individual worker, ad their departments are clients and suppliers to one another (Smith, 2010, 56). Tey are expected to apply high degree of standards in customer satisfaction to interdepartmental relationship the same way in external relationship. Rlationship marketing identifies the critical significance of...
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An investigation into Chinese customers perceptions of retail space: the role of pop-up stores in creating a retail experience
This study conducts a review of literature with a view to identifying Chinese consumers’ perceptions of retail space, wth an emphasis on pop-up stores in creating the retail experience. Terefore, tis literature review covers studies on pop-up stores, sopping experience specifically, te hedonic and utilitarian...
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International branding
Armstrong et al. ,points out that a brilliant plan “counts for little if the company fails to implement it properly” (2014, pTherefore, te key concept in this phase is the careful examination of the brand elements which will guide the management to have a concise...
Pages: 7 (1750 words) , Literature review
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Critical analysis of the differentiation strategy
Differentiator companies particularly create customer value through offering high-quality products that are supported by excellent service at premium rates. Te effectiveness of differentiation relies on how well an organisation can juggle product benefits and product costs for the consumer, vs-à-vis competitive offerings (Hitt and Ireland,...
Pages: 8 (2000 words) , Literature review
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