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The Consumer Trends of Clothing and Textile Products Falling Under the Second-Hand Category
UK’s fashion market is increasingly inclined to the online platform according to recent observable market trends reported by Mintel. According to the report, fashion consumers using online platforms for their shopping solutions and is expected to continue to record higher figures in the future due...
Pages: 15 (3750 words) , Literature review , Shopping , Online Shopping
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Legal and Ethical Issues in Medical Sales
Off-label use can be defined as the use of drugs by doctors for purposes other than those approved by the FDA. It has become evident from various studies that a considerable proportion of patients are subjected to off-label use. This is so because doctors are...
Pages: 10 (2500 words) , Literature review , Sales , Prescription Drugs
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Projective Techniques Implications in Psychology
Draw a Person Test requires a hand-driven drawing by the subject. The center of attention is what sort of drawing subject will draw, and about what? For instance, if he draws a man with gigantic height, width and shape then what kind of person he looks...
Pages: 8 (2000 words) , Literature review , Qualitative , Psychology
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Home Ownership and Private Rental Sector in Australia
Paris (1984) divided the study in five major segments, the first segment studied the importance of private rental housing systems in Australia, along with it, the first segment also covered the contemporary issues related to the local and overseas development during the period of the...
Pages: 6 (1500 words) , Literature review , Urban Economics , Troy
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The Changing Pattern of Retail Location
“The growth of urban communities allowed profitable segmentation in consumer markets for which the old general store could not cater,” Kent and Omar (p.53).Conflict (Non-cyclical) theory, according to Kent and Omar, who agree with Martenson, can be grouped into two, one that imitates the innovator,...
Pages: 6 (1500 words) , Literature review , Shopping , Maturity
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Supply Chain and Customer Relationship Marketing
From Drucker’s insights, marketing as an organizational function focusing the business towards the customer who determines what the business is.  It is the customer who perceives value in a product or a service for which he or she is willing to pay.  It is the...
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Meaning of Trust in Establishing Online Retail Relationship In Fashion Business
Employee satisfaction from jobs and their commitment towards work tasks are largely influenced by their trust towards the firm. Brand value of a company in the market is largely dependent on the stakeholder's trust towards the same. Researchers point out that satisfaction derived by the...
Pages: 23 (5750 words) , Literature review , Online , Shopping
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Best Practices in Customer Service
In the given work it is presented that According to Selden (1998, 60) the quality, as well as the level of customer service, has reduced significantly in the last few decades. This is attributable to inadequate support or understanding at both middle and executive management...
Pages: 9 (2250 words) , Literature review , Customer , Credit Cards
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Analysis of Competitor Analysis Concepts
Several authorities confirm this view of competitor analysis. According to Grant, competitor analysis is the act of obtaining “information about competitors and using this information to predict their behaviour” (Grant, 2005). Paley states that competitor analysis enables firms to see their rival’s position in the...
Pages: 7 (1750 words) , Literature review , Analysis , Strategic Management
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Marketing Strategy to Increase Online Customer Engagement
Several market watchers and researchers over the last few years have stated that, in today’s level field business, customer engagement is much more superior than customer satisfaction. Thus it is important for a company to have a proper framework with which it can most accurately...
Pages: 11 (2750 words) , Literature review , Online , Aesthetics
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A Market Review Provides Knowledge into the Relationship Between Rent and Lease Length
The deficiency of interest among tenants to take care of the property has been used randomly in the housing economics literature to state tenure choice and the observed reduced rents on lease renewal than new lettings thinks that the problem comes in substantiating to a...
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The Context of the UK Second-Hand Fashion Marketers
Despite the general growth in online marketing alternatives for fashion products in the UK and across the world, Easey reckons that there are inherent factors. Consumer preference issues in the clothing and textile products are more sensitive and inclined to physical shopping than virtual platforms...
Pages: 6 (1500 words) , Literature review , Socialisation , Shopping
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Four PR Models to Create Positive Image of Mondale 2022
Public relations were a concept that first developed in the Middle East but was not taken positively. The first PR done by Egyptians and Greeks but it developed at a very slow rate. This was attributed to the unfamiliarity of the concept, nondependent media, diverse...
Pages: 20 (5000 words) , Literature review , Colleges About Sports , Censorship
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The Concept of Compulsive Consumption and its Future
There are two classes of factors that cause compulsive consumption by induced anxiety in a person. These factors are psychological and socio-cultural factors. Many researchers debate that advertising points on a material consumption benefits via stressing on an individual’s requirement of anxiety and achievement produced...
Pages: 9 (2250 words) , Literature review , Concept Paper , Anxiety
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The factors affect consumer perceived online shopping mall value in China: How to build brand image in e-commerce
In addition, Wyckoff and Collechia (1999), assert that the major problem that faces online shopping is the perception that the products have on people and a need to purchase their products through the online platform. The preference rates are therefore an important indicator of the...
Pages: 16 (4000 words) , Literature review
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A study on the Value of Social Media Marketing for Private-owned Firms in China (In the Case of Sina Weibo)
Social media marketing is an invaluable business investment with proven impact on customer satisfaction, the creation of reliability and direct actions via intermediary correlation quality. Clark and Melancon (2013), organisations that invested significantly in social media marketing experienced increased relationship quality, customer satisfaction and brand...
Pages: 7 (1750 words) , Literature review
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The confidence of Saudi Consumers in the credibility of seasonal sales of international brands
In accordance with Kaplan (2001) a potential method for attracting the confidence of consumers in a particular product/ service is to develop a marketing plan that ‘can provide a high level of customer satisfaction’ (Kaplan 2001, p. On the other hand, Fink (2000) notes that...
Pages: 8 (2000 words) , Literature review
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Can Consumer Brand Loyalty in Singapore be Swayed by a Financial Crisis
Theoretical Perspective This study will apply the Confirmation Theory, which is also in line with DeSarbo and Oliver’s ideology (1988). The basic tenets of this theory articulate that satisfaction is chiefly related to the expectations of customers, the results of which is regarded as the...
Pages: 9 (2250 words) , Literature review , Loyalty
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The Four P's of the Marketing Concept
The complex evolution of the term has led to the formulation of a set of guidelines for the attainment of market domination and effective and efficient organizational performance. Within the context of the stated aim, or the evolutionary parameters of the concept, the controversy was...
Pages: 7 (1750 words) , Literature review
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The comparison between Renren and Facebook
Many critics have argued that the definition of these vague secret laws is itself contradictory. Thus, the rules of punishment and illegal obligations are sometimes despised. Revenue Sources for Social Media Networks In general there are two major sources of income for the company. It includes:...
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1 - 20 results of 32 items
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