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Marketing Literature review Samples

Supply Chain and Customer Relationship Marketing
From Drucker’s insights, marketing as an organizational function focusing the business towards the customer who determines what the business is.  It is the customer who perceives value in a product or a service for which he or she is willing to pay.  It is the...
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Analysis of Competitor Analysis Concepts
Several authorities confirm this view of competitor analysis. According to Grant, competitor analysis is the act of obtaining “information about competitors and using this information to predict their behaviour” (Grant, 2005). Paley states that competitor analysis enables firms to see their rival’s position in the...
Pages: 7 (2242 words) , Literature review , High Stakes Testing , Analysis
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A Market Review Provides Knowledge into the Relationship Between Rent and Lease Length
The deficiency of interest among tenants to take care of the property has been used randomly in the housing economics literature to state tenure choice and the observed reduced rents on lease renewal than new lettings thinks that the problem comes in substantiating to a...
Pages: 18 (4500 words) , Literature review
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The Consumer Trends of Clothing and Textile Products Falling Under the Second-Hand Category
UK’s fashion market is increasingly inclined to the online platform according to recent observable market trends reported by Mintel. According to the report, fashion consumers using online platforms for their shopping solutions and is expected to continue to record higher figures in the future due...
Pages: 15 (3750 words) , Literature review , Shopping , Online Shopping
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Meaning of Trust in Establishing Online Retail Relationship In Fashion Business
Employee satisfaction from jobs and their commitment towards work tasks are largely influenced by their trust towards the firm. Brand value of a company in the market is largely dependent on the stakeholder's trust towards the same. Researchers point out that satisfaction derived by the...
Pages: 23 (5750 words) , Literature review , Shopping , Privacy
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Best Practices in Customer Service
In the given work it is presented that According to Selden (1998, 60) the quality, as well as the level of customer service, has reduced significantly in the last few decades. This is attributable to inadequate support or understanding at both middle and executive management...
Pages: 9 (2250 words) , Literature review , Customer , Credit Cards
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The Changing Pattern of Retail Location
“The growth of urban communities allowed profitable segmentation in consumer markets for which the old general store could not cater,” Kent and Omar (p.53).Conflict (Non-cyclical) theory, according to Kent and Omar, who agree with Martenson, can be grouped into two, one that imitates the innovator,...
Pages: 6 (1500 words) , Literature review , Shopping , Maturity
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Marketing Strategy to Increase Online Customer Engagement
Several market watchers and researchers over the last few years have stated that, in today’s level field business, customer engagement is much more superior than customer satisfaction. Thus it is important for a company to have a proper framework with which it can most accurately...
Pages: 11 (2750 words) , Literature review
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Home Ownership and Private Rental Sector in Australia
Paris (1984) divided the study in five major segments, the first segment studied the importance of private rental housing systems in Australia, along with it, the first segment also covered the contemporary issues related to the local and overseas development during the period of the...
Pages: 6 (1500 words) , Literature review , Urban Economics , Troy
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Legal and Ethical Issues in Medical Sales
Off-label use can be defined as the use of drugs by doctors for purposes other than those approved by the FDA. It has become evident from various studies that a considerable proportion of patients are subjected to off-label use. This is so because doctors are...
Pages: 10 (2500 words) , Literature review , Sales , Prescription Drugs
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Projective Techniques Implications in Psychology
Draw a Person Test requires a hand-driven drawing by the subject. The center of attention is what sort of drawing subject will draw, and about what? For instance, if he draws a man with gigantic height, width and shape then what kind of person he looks...
Pages: 8 (2000 words) , Literature review , Qualitative , Psychology
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1 - 11 results of 11 items

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