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E-Commerce Literature review

E-Commerce is an Economic Solvent
The author of the paper tells that the various literature throwing light on the growing influence of internet in the various aspect of the business ventures and enterprises, especially in the times when globalization becomes a hard reality, helped provide a strong incentive for the need to study the impact of the e-commerce in the marketing strategies of enterprises.
Pages: 6 (1500 words), Literature review
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LOVE Dissertation Literature Review - Investigation on the influence of the recession towards online retail shopping (Concentrating on UK)
Traditional retailing stores reduce the cost of shopping as it brings the products within the reach of the customers, mostly in their local residential area. Certain significant aspects such as assurance of the selected products, its price, and promotional features among others are primarily taken into account by the traditional retailers. Traditional retail system also concentrated on direct selling channels which provided with bargaining opportunities to the customers but incurred
Pages: 8 (2000 words), Literature review
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Status of Luxury Goods E-Commerce
According to Babette et al., a PESTLE analysis can be used for competitiveness at the industry level and also within a company. As they state, companies segment their environment into three levels: general, operating and internal environment. A macro environment analysis gives businesses an understanding of how to enact their business strategies.
Pages: 24 (6000 words), Literature review
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Progress of Digital Economy due to E-Commerce and Digital Technologies
This literature review examines the causes of this uncertain attitude; as it can be noticed at the moment that digital progress within the economy is on a point that goes far beyond what has been predicted previously. Nonetheless, this progress has not occurred because of an increase in e-commerce along with other aspects linked to the internet.
Pages: 13 (3250 words), Literature review
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Groupon a new O2O(online to offline) e-commerce
Gropuon has always taken initiative to help consumers with decisions related to purchasing. Consumers are generally attracted by schemes which involve discounts in price of products. Groupon tries to capture this price discount by offering group coupons. These group coupons are offered through various promotional schemes in the form of deal of the day (Krasnova, et al, 2013). The offerings involve both national and local businesses. Consumers prefer such concepts as they can avail different
Pages: 12 (3000 words), Literature review
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Cultural Impact on E Commerce
E-commerce provides consumers with an opportunity to find a variety of goods to choose from, in addition to, providing them with customer review from past buyers concerning the quality of products & services. Most business website stores allow customers to preview past customers’ reviews about the services.
Pages: 11 (2750 words), Literature review
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