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Iphone Essay Examples

Iphone 5
Sales Proposal: iPhone 5 Table of Contents I. Proposal Summary 3 A. Buyer Problem or Need 3 B. User Problem’s Business Impact 3 C. Value Proposition 3 II. Proposed Solution 3 A. Product Solution 3 B. Company Description 4 C. Proposal Objectives and Strategy 6 D. Feature Benefits Worksheet 6 E. Competitive Advantage 7 III. Implementation 8 A. Costs 8...
Pages: 8 (2000 words) , Term Paper , Marketing
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Applied Buyer Behaviour in IPhone Company
It is quite important to state that iPhone users are lavish spenders who mainly buy branded products and are socially indulgent. The main influencers towards the purchase of the iPhone include peer group, friends and family as these provide the firsthand experience of using an...
Pages: 9 (2250 words) , Case Study , Business
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Marketing Segmentation and Targeting for the iPhone
This paper tells that marketing segmentation and targeting is a vital tool for the iPhone to reach the target groups. Marketing segmentation is the breaking down of the entire market into small, distinct and identifiable markets called segments. Each market segment has common needs and...
Pages: 21 (5250 words) , Essay , Marketing
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Operations Management - 'iPhone' Supply Chain Management and Networks
For example, it has been submitted that Apple’s continuous diversification and horizontal integration of effective supply chain management has cemented its position as a central digital player and thereby enhances brand value: “Competitive advantages such as brand recognition can last a long time and may...
Pages: 10 (2500 words) , Essay
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The Environment of Apple iPhone and its Operations in the Smartphone Industry
 The porter’s five forces analyze the competitive forces present in the industry.Buyer’s power: The mobile network operators and the retailers are the two types of buyers for the mobile manufacturing companies. The network carrier companies are fewer in number and they strengthen their position by...
Pages: 9 (2250 words) , Case Study , Marketing
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IPhone - Contribution of Creativity, Knowledge and Product Design, Challenges Involved in the Development of an Innovation
According to Jim Clifton, there are four types of people who drive innovation. They are entrepreneurs, inventors, super mentors and extreme individual achievers (artists, film stars, sports stars, etc.). This statement is based on the theory that innovation is dependent on the talent of the...
Pages: 9 (2250 words) , Term Paper , Technology
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The Most Effective Form of Marketing to the 16-25 Year-Old Segment
Holley et al also find that most companies merely offer lip-service that they have changed their marketing function. The authors substantiate their claim by citing the findings of a survey of major UK companies that were found to measure successful performance in short-term financials such...
Pages: 33 (8250 words) , Dissertation , Marketing
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Nokia Strategy In Integrated Marketing Communication
Nokia has emerged as a success due to its ability to pioneer and develop new technologies. They have in recent times continued with this trend by launching 3rd Generation mobile phones, Ovi, a new internet service based brand (Appendix 12). They have been recognized in...
Pages: 17 (4250 words) , Research Paper , Marketing
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Steve Jobs Phenomenon
To this extent, Gladwell’s observation is true vis-à-vis Apple. Further, he deems it necessary to have charismatic leadership for the sustenance of mass phenomenon. He posits that these leaders with “a particular and rare set of social gifts” will take up responsibility for 80% of...
Pages: 9 (2250 words) , Essay , Literature
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Apple's International Businness Strategies
In the UK, Apple is able to use viral publicity effectively, which is low cost, thus exporting from the U.S. and licensing is the most viable solution without having to invest in high-cost operations increases by establishing a UK-based production facility. The market research data...
Pages: 4 (1000 words) , Essay , Business
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Should the Federal Communications Commission Regulate Exclusivity Agreements
 According to one Professor at Penn State University, when such exclusivity arrangements exist between cell phone service carriers and cell phone manufacturers, it could “limit consumer choice, stifle competition and keep rates artificially high”, whereas consumers should be allowed to choose their own service providers...
Pages: 10 (2500 words) , Term Paper , Macro & Microeconomics
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How the iPhona Changed Modern Economics
The company was able to attract so many buyers because of the popularity that the phone had gained over the Chinese market because of the sale of its previous model, which had further excited a wider consumer base. Even though the phones are more expensive,...
Pages: 6 (1500 words) , Essay , Macro & Microeconomics
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Technological Analysis of Samsung Omnia Phone
It'ѕ an intereѕting approach and allowѕ you to completely cuѕtomiѕe the front end of the phone. It'ѕ eaѕy to get a little over enthuѕiaѕtic and clutter the ѕcreen to ѕuch an extent that it becomeѕ unuѕable, but fortunately ѕtowing away widgetѕ you're not uѕing iѕ...
Pages: 9 (2250 words) , Term Paper , Technology
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Marketing Principles and Practices
The author states that the discovery of digital products and a dramatic change to the dominance of logic in service provision rotate the basic strategies of innovation. Due to this, organizations lack the power to exercise extreme control over the experience in service as depicted...
Pages: 8 (2000 words) , Case Study , Marketing
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Actual Errors in Analytical Media Publications
Despite ongoing efforts to resuscitate the economy, the government believes that the labor market is still experiencing some difficulties. Already scant job openings continued to fall last November, leaving 13.5 million people unemployed. Coupled with employers who are hesitant to hire workers*, job seekers continue...
Pages: 36 (9000 words) , Research Paper , Creative Writing
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Using Economic Theories to Analysis a Company
 “Endogenous growth is long-run economic growth at a rate determined by forces that are internal to the economic system, particularly those forces governing the opportunities and incentives to create technological knowledge”(Endogenous growth, N.d., p.1). In the case of Apple Inc., the major internal force that...
Pages: 8 (2000 words) , Case Study , Marketing
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The Changing Competitive Environment of Ericsson and Hutchison Telecom Hong Kong
As far as Broadband is concerned, more than the government policies or the economy, it is the social factors like the political situation, people’s mentality, and the cultural context that play more significant roles (Aizu, 2002). Several broadband technologies have been introduced which include ADSL...
Pages: 16 (4000 words) , Research Paper , Journalism & Communication
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Apple Company Advancements In Branding And Marketing
In addition, the international community has also opted to eliminate barriers to trade and commerce through international agreements such as GATT, NAFTA (North American Free Trade Agreement) and WTO (World Trade Organisation). Indeed, these free trade agreements and rationalization of custom and import duties were...
Pages: 29 (7250 words) , Essay , Marketing
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ARM and Intel's Competitive Business Strategies and Anti-Competitive Practices
In 2009, the Federal Trade Commission sued Intel for its anti-competitive ways and creating an illegitimate monopoly that raised prices and deterred quality. Intel had been alleged of threatening computer manufacturers like HP, Dell, and IBM and forcing them to chose Intel’s chips over anybody...
Pages: 6 (1500 words) , Case Study , Business
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How Apple Sets the Pricing
Apple supplements the little wholesale discounts to those that resell the products through monetary incentives which an only be accessed if the resellers advertise the products at or above a fixed price known as the “minimum advertised price” (MAP). This allows the retailers to make...
Pages: 6 (1500 words) , Case Study , Finance & Accounting
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The use of a Smart Phones by people is on the rise. The increase in the number of people using Android and iPhones is an example of this
The main consideration in clustering smart phones takes a bias on the operating system that runs the phone. These include: Symbian smart phones The symbian smart phones have a history dating 1998 during the merger between Psion software, Ericsson, Nokia and Motorola. Symbian was born as Psion...
Pages: 8 (2000 words) , Research Paper , Information Technology
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Marketing Audit of External Environment of Apple Operations
The company is focused on becoming the market leader in the electronic and technology industry globally. According to the former chief executive officer, Mr. Steve Jobs, computers provided by Apple should be on every desk in the next 8 years.Apple Company will persist in offering...
Pages: 8 (2000 words) , Essay , Marketing
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Innovation and Job Creation in a Global Economy - Apple Inc
The iPods were reported to have generated 200% more jobs abroad compared to the jobs created in the USA. However, the income or salaries paid to Americans, when added up, was more than double the figure paid to workers in other countries. To be more...
Pages: 8 (2000 words) , Case Study , Business
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Factors Which Determine the Success of Product Development of Apple
The market of Apple’s products is extremely competitive and the company faces tough rivalry from every part of the business. The consumer electronics market is characterized by numerous product improvement and prompt technological innovations which significantly impact on the success of new product development of...
Pages: 8 (2000 words) , Coursework , Marketing
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Analysis of IMMO Tech Company
It is the author’s opinion that since it is the security-related product, even though it is a “cool” phone – when breaking into international markets it would be wise for the organization to look at security agencies and institutions like the police force in different...
Pages: 13 (3250 words) , Case Study , Business
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Potential Change Management Issues in Apple
Krazit (2008) has mentioned that Wall Street is expecting Apple to report earnings per share of $1.07 on revenue of $6.9 billion in 2008. He has also mentioned that Apple is a company which is under-promising and over-delivering (Krazit, 2008). Moreover, Timmer (2009) has mentioned...
Pages: 17 (4250 words) , Research Paper , Business
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Entrepreneurial Challenges in Computer Industry based on Apple
Entrepreneurship is a creative activity of an innovator who is a visionary to effectively seize opportunities (Cunningham and Lischeron, 1991, p. 45). An entrepreneur is a manager too because a number of managerial skills and abilities such as direction, coordination, supervision, risk-bearing, and control are...
Pages: 12 (3000 words) , Case Study , Business
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Mobile Application for Middle East Students in the UK: Benefits of Mobile Phone Applications to Business and Social Life
According to VisitBritain, the national tourism agency, the number of students Middle East origin opting to study at one of the higher education colleges or universities in the UK has doubled in the last two years. The data from the British Council show that over...
Pages: 14 (3500 words) , Research Paper , Business
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The history of apple inc
Apple introduced the Apple II microcomputer in March 1977, and Lisa, the first commercial personal computer to employ a graphical user interface (GUI) in 1983. In 1984, the operating system Macintosh was introduced (Apple Inc. History, 2008). Lisa was the first computer which entered the...
Pages: 6 (1500 words) , Research Paper
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WhatsApp Innovations and Organizational Structure
Jan Koum is the founder and current Chief Executive of the company. The other co-founder is called Brian Acton. The company was bought by Facebook Inc that is under the leadership of Mark Zuckerberg. The company has less than 60 employees. Creative climate and creativity...
Pages: 12 (3000 words) , Book Report/Review , Business
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Marketing Innovation in Apple Inc and Its Strategies
Engineering is an important aspect of a product because it focuses not only on its technology but also on the design, looks, and feel of the product. It makes the product effective and comfortable to use. Marketers tend to collaborate with the innovative engineers to...
Pages: 9 (2250 words) , Research Paper , Marketing
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Impacts of Globalization on Apple
The paper tells that the era of globalization that spurred Apple’s growth and development could be categorized under Globalization 2.0, identified as having lasted between the years the 1800s to the year 2000, described as “the era when the world continued to "shrink," when multinational...
Pages: 16 (4000 words) , Essay , Management
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Impact of telecommunications in the work setting
The Impact of Telecommunications in the Work Setting David Shope National The Impact of Telecommunications in the Work Setting Introduction The term ‘telecommunications’ is broad and encompassing across different root words: telephone, telegraph and communications. As one searched on more accurate definition of the term, the...
Pages: 8 (2000 words) , Research Paper , Business
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Current and Future Trends of the Developments and Advancement in Telecommunications
The white paper published by Cisco (2011) has emphasized current trends that continue to shape the work setting including increasing applications of video communications, mobile communications and the continuing upgrades to the use of smartphones in varied work endeavors. This was corroborated by Gill, Kamath,...
Pages: 7 (1750 words) , Literature review , Media
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Critical Lessons from the Steve Jobs by Walter Isaacson
For instance, at one point in time Jobs took his employees for a retreat and asked them to come up with projects that the company was to work of over the coming years. The team suggested ten major projects. However, Jobs struck out seven items...
Pages: 8 (2000 words) , Book Report/Review , Management
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Effective Marketing Strategies and Modern Organizational Theories
Marketing plays a very essential role in the success of a company. It educates people on the latest market trends, helps boost a company’s sales and profit, and develops company reputation. But marketers must be creative and wise enough to promote their products with the...
Pages: 7 (1750 words) , Essay , Business
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The State of California
With the right kind of technology, they are able to produce a high quality of picture and sound altogether. Universal studio, on the other hand, is helping Hollywood to use their technology in the most efficient way. It gives a personal experience to the viewers...
Pages: 7 (1750 words) , Essay , History
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Economic Environment of Apple
The economic environment, which includes factors like the general state of the economy, rate of inflation and income levels, has a huge impact on Apple’s business. In periods of economic boom, the consumer sentiment, as well as consumer spending, is high. On the contrary, consumers...
Pages: 8 (2000 words) , Case Study , Business
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Marketing Plan of Nokia Telecommunication
The current situation, as partially discussed above, is that Nokia is coming into the smartphone market badly beaten to the punch by swifter and more innovative rivals in Apple and Samsung, the former with iterations of the iPhone, and the latter with iterations of its...
Pages: 10 (2500 words) , Case Study , Marketing
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Study of Nokia Corporation Using Analytical Tools
The company is facing certain challenges that have caused a decline in the sales of its products. Accordingly, the company is identified to face difficulties in grabbing the changes in the customer trend at the marketplace. In other words, unlike its competitors, Nokia has failed...
Pages: 12 (3000 words) , Assignment , Marketing
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Management Perspectives on Apples Strategy
This research tells that business strategy or corporate strategy is a pattern of decisions in an organization that determine and define the objectives, purposes, and goals by providing the framework on how to achieve these goals, by defining the range of business or other activity...
Pages: 12 (3000 words) , Essay , Management
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The Successful Journey of Google Search Engine
Google was voted to be the most useful Word of the Year by American Dialect Society in January 2003. In February 2003, Google acquired Pyra Labs by Blogger creator. A novel content-targeted advertising service was announced by Google in March of 2003 which enabled both...
Pages: 19 (4750 words) , Research Paper , Business
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Creative Problem Solving
According to the research findings, it can, therefore, be said that suppose an entrepreneur wants to expand his financial services business. One thing he would need to do is to identify other available opportunities. In identifying the opportunities, he will need to think outside the...
Pages: 6 (1500 words) , Essay , Business
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Communication And Digital Contact In Contemporary World
Virtual life provides for these people a place to be what they always wanted to be or have what they only wish they could have. In the virtual world, individuals present themselves as different persons. With technology as a mask, they are free to express...
Pages: 6 (1500 words) , Essay , Philosophy
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The Human Resource Policies
Training is a systematic, planned and structured effort to enable the human capital within the firm to learn job-related skills. Development refers to the acquisition of knowledge, skills and behaviors that help people improve their ability to meet changes in various job requirements (Noe, Hollenbeck...
Pages: 7 (1750 words) , Research Paper , Management
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A Role of Marketing in Business
Marketing assists in providing information. The best way to provide information is to apply efficient marketing efforts which are to disclose the main features of the services and products and this information is also used in order to attract people. Becoming familiar with the brand...
Pages: 9 (2250 words) , Term Paper , Business
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Presenting Apples Annual Report of the Year Ended 2010
It is important to note that the management team at Apple has future prospects to expand its business operation internationally and still strives to satisfy more consumers in the IT industry. The company intends to invest more in market research in the next fiscal year...
Pages: 6 (1500 words) , Case Study , Business
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Strengths and Weaknesses in SWOT of The Phone House
Today The Phone House has a strong hold over the market. They are able to provide with solutions for all the telecommunication needs. TPH is offering a wide range of latest model of mobile phone handsets on most competitive rates, and then the phone connections...
Pages: 19 (4750 words) , Research Paper , Technology
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Emotional Intelligence and Leadership
Management is in itself a combination of very many functions that should be adopted depending on the kind of business (Singh, 2004). On the other hand, leadership is a single function within management procedures, and in that sense, it adopts the moves of motivating individuals...
Pages: 10 (2500 words) , Case Study , Management
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The New Mobile Commerce
The business model that RentTravel will use is that of Network orchestration. This model allows companies to create a network in which users interact and share in the value creation. This business approach shifts the traditional view of how organizations should interact and be managed....
Pages: 13 (3250 words) , Case Study , Business
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