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International Marketing Essay Examples

International Marketing Strategy
According to the research findings, it can, therefore, be said that companies around the world are identifying the need for developing their core competencies to face in the international market. With the opening up of the world economy and Globalization, consumer tastes and wants are...
Pages: 11 (2750 words) , Research Paper , Marketing
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International Marketing
On any given day, around two billion people use the products of Unilever. From feeding the family to keeping the household clean and fresh, the products have become significant parts of daily life. Research and Development can be seemed to be the gateway to constantly...
Pages: 14 (3500 words) , Essay , Marketing
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International Marketing Assignment
The long term pricing strategy of the company is value oriented. It maintains the affordable price of its product to become popular in the middle class market and to face its strong competitor Pepsi. This pricing strategy give importance to risk involved in any beverage...
Pages: 8 (2000 words) , Essay , Business
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International Marketing
The article by Darren Henderson is mainly concerned with providing an insight into how local agents can help small businesses to excel at an international level. Henderson makes the point that many small businesses tend to fear going international because of the fear of using...
Pages: 6 (1500 words) , Article , Business
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International Marketing And Political Situation
The political situation at present has made the country open for the foreign investors and producers, creating favorable legislation in relation to the import and foreign economic activity in general. However, despite this activity the legislation of the country is yet difficult enough for understanding...
Pages: 10 (2500 words) , Essay , Marketing
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Global International Marketing Strategies
Understanding and assessing the national culture and organization's culture can mean the difference between success and failure in today's fast-changing organizational environment. Cultural assessment can provide measurable data about the real organizational values and norms that can be used to get management's attention. Though, it...
Pages: 9 (2250 words) , Essay , Marketing
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Analysis of International Marketing
 Tsingtao lacks brand identity and hence to expand to a larger consumer market, Tsingtao went into a redesigning process in 2007 (Labbrand, 2008). The aim was to support the brand positioning and have a more contemporary design while still maintaining the traditional pagoda medallion and...
Pages: 14 (3500 words) , Assignment , Marketing
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Ethics and International Marketing
The internet has a lot of information although its applicability is dependent on many other factors including locality, market segments, economic development in the locality and cultural orientation. However, availability of information is not the main problem but its applicability to success. In this case,...
Pages: 14 (3500 words) , Assignment , Marketing
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International Marketing Strategies
Product life cycle theory is a marketing theory in which products or brands progress through a sequence of stages that includes introduction, growth, maturity, and decline. During product introduction, the market becomes familiar with the product and sales proceed through a slow growth. Following the...
Pages: 22 (5500 words) , Dissertation , Marketing
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Role of Culture in International Marketing Strategy
Most of the firms having imperialist mindset, which made them to sell the same products without any change as per the needs of the new market and consumers. Most of the organization believes that with the increase in the income level, people will start using...
Pages: 9 (2250 words) , Assignment , Marketing
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International Marketing Strategy of Hai Di Lao
The marketing strategy of Hai Di Lao will center on the wider community, not only those of Chinese origins in order to offer a steady, persistent stream of business. Other potential target clients also comprise of tourists from other regions of the globe such as...
Pages: 11 (2750 words) , Case Study , Marketing
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International Marketing Plan for Marks and Spencer
Georgia is a technologically advanced country with good road networks, bridges, and transportation systems and other infrastructural developments. This means that Marks and Spencer will not have difficulties finding a suitable environment to operate its business. In addition, transporting its products from one location to...
Pages: 8 (2000 words) , Assignment , Business
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International Marketing Plan for a Consumer Brand
Tourism happens to be the greatest source of revenue for England and thus if the brand of the beer will be built with a formidable promise of quality and class, then it can tap heavily from the very heart of tourism and this is likely...
Pages: 14 (3500 words) , Case Study , Marketing
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Ways in Which Nokia Has Used the International Marketing Mix in Its Overseas Operations
For the purposes of this paper, the Marketing mix mind map as demonstrated by Bized.co.uk will be used. Furthermore, In terms of the actual marketing mix format that will be examined some modifications must be made to the traditional marketing mix in order for it...
Pages: 17 (4250 words) , Essay , Marketing
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International Marketing Strategy of Nestle with Specific Emphasis on the Strategies in Europe
Creating customer connections founded on customer value and satisfaction is at the center of modern marketing (Seligman, 2012, p. 13). The two-fold objectives of Nestle marketing are the attraction of new customers through the provision of superior value while maintaining and increasing the current customers...
Pages: 9 (2250 words) , Case Study , Marketing
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Wedgwood - Cultural Differences in the United Kingdom, Japan, and the United States of America Implications for International Marketing Strategy and Practice
Segmentation models in the tableware industry follow different criteria in trying to identify a target market segment that is measurable, accessible, and large enough to sustain profits (CIM, 2003). Whereas formal statistics use segmentation criteria that can be measured and tracked – like life stage,...
Pages: 11 (2750 words) , Case Study , Marketing
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Competitiveness in the International Market
Product adaptation deals with a wide range of issues ranging from quality and appearance of products to other aspects such as materials, production, packaging, style, and modeling. A product may have to be adapted in several ways so as to meet physical, social, or mandatory...
Pages: 7 (1750 words) , Essay , Marketing
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Marketing - McDonalds Segmentation
Even being difficult at a different level the application of the concept of market segmentation is applied by companies at both the levels. The market segmentation is based on concepts and is different at domestic and international level. The concept application is similar but the...
Pages: 11 (2750 words) , Case Study , Marketing
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State Level Branding Efforts
 Though well written, the research findings are based on the assessment of only a few tangible studies and minor secondary resource consultation. The arguments seem to be, primarily, based on the researcher’s own knowledge of the South African branding campaign, but are solid evidence as...
Pages: 10 (2500 words) , Assignment , Marketing
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Cultural Challenges In The International Marketplace
Organizations have realized that competition is not restricted only to the existence of domestic companies. Further, with an aim of sustaining or improving growth and profit margins, companies have had to search for alternative markets for their services and goods. Companies such as Coca Cola,...
Pages: 10 (2500 words) , Case Study , Marketing
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The PepsiCo Environment and Strategy
PepsiCo appears to have a sound distribution strategy and focus regarding the most appropriate markets for the sale of PepsiCo products. Sometimes, when global economic conditions are unfavorable for high profitability, a business must consider slashing excess labor in distribution in order to save costs....
Pages: 12 (3000 words) , Case Study , Business
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Competitive Strengths of Audi in Its International Business Strategy
Audi has considered the economic environment in its international business strategy over the last five years. Audi expanded and developed international markets that are characterized by high economic growth, high levels of disposable consumer incomes, currency stability and low-interest rates (Johnson, Whittington and Scholes, 2011,...
Pages: 8 (2000 words) , Case Study , Business
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Supply Chain Management For ASOS
It is very important that the marketing and logistics sectors work closely together to accomplish the company global supply chain strategic focus. The decision-making in ASOS Company has been not been harmonized through objective analysis. Because of the lack of designing a competitive supply chain...
Pages: 11 (2750 words) , Case Study , Business
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Apple's International Businness Strategies
In the UK, Apple is able to use viral publicity effectively, which is low cost, thus exporting from the U.S. and licensing is the most viable solution without having to invest in high-cost operations increases by establishing a UK-based production facility. The market research data...
Pages: 4 (1000 words) , Essay , Business
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The Concept of Global Marketing
  During the middle-ages, individuals, followed by corporations, bought and sold goods through the eminent Silk Road across Central Asia (Hill, Cronk and Wickramasekera, 2013). Likewise, globalization has substantially supported corporations to invest in other countries. Constant technological and policy developments over the past few...
Pages: 17 (4250 words) , Essay , Marketing
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Critical Evaluation of Management Perspectives and Implications
Besides the above factors, various other reasons have been accounted for the emergence of grey markets, such as: When the authorized brand channel lacks market focus. As a result of market selection, distribution and expansion of the manufacturer, the brand might be inaccessible or unavailable...
Pages: 9 (2250 words) , Essay , Marketing
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Levis Worldwide Operations
While China continues to dominate in the apparel trade South East Asia is emerging as an alternative to China as a favored sourcing destination. Exports have also increased from Bangladesh, Sri Lanka, and Cambodia. Buyers are now looking to work on long term with vendors...
Pages: 12 (3000 words) , Case Study , Marketing
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CESIM Simulation Overview of Marketing and Logistic Department Activities
The marketing and decision making within the departments entail an elemental factor of development for the evaluator of the business engagement presented. In view of the trends within the handset industry, it is essential to reflect accordingly on various levels of engagements to develop strategic...
Pages: 6 (1500 words) , Research Paper , Marketing
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Positive Aspects of Indirect Exporting
The level of sales attained by the strategy is limited. Also, the knowledge avenue via this strategy is limited for global organisations. In indirect exporting, the commitment levels of global organisations with any particular market are weak. The disadvantage of international trading companies is that...
Pages: 8 (2000 words) , Assignment , Management
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Mercantilism in Marketing
Starbucks, the coffee company opened its first store in Seattle in 1971. This was to address the thirst for coffee of the people in Seattle. Even at the outset, Starbucks worked on the idea of importing the world’s finest coffee to serve to people in...
Pages: 9 (2250 words) , Case Study , Marketing
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The Significance of Country Reputation in Signalling Consumers Performance or Quality Perception
It is apparent in two experiments that the authors determined WTP by the aid of the BDM approach. In this approach, participants who might buy the product are evaluated to see if their actual behavior gave new insights over and above prior research by drawing...
Pages: 11 (2750 words) , Term Paper , Marketing
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Marketing Audit of Pantene in the Chinese Consumer Segment
Pantene as a brand is available at affordable rates for the majority of Chinese citizens. P&G’s strategy has been to ensure that lower end segments are targeted through the use of innovative and creative strategies (Pacific Research Consulting, 200). Pantene is available for various consumer...
Pages: 18 (4500 words) , Research Paper , Marketing
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International Joint Ventures
Another reason for considering going into a joint venture is the competitive advantage that could be derived from the marriage of both firm’s expertise which could necessarily expand the competence and capabilities of both partners.  The sharing of resources could be the stalwart feature as...
Pages: 12 (3000 words) , Research Paper , Business
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Exporting of Artisan Sheep Cheese to US Market
Export development has been highly regarded by both public and corporate policy-makers, due mainly to the substantial macroeconomic and microeconomic benefits derived from external trade. From a macroeconomic perspective, exporting can enable national economies to enrich their foreign exchange reserves, provide employment, create backward and...
Pages: 8 (2000 words) , Research Proposal , Business
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The Marketing Strategy of Hugo Boss
Hugo Boss faced a challenge in marketing the women’s line “unlike most types of goods, merchandise with fashion orientation requires análysis that is often different. Hugo Boss needed to generate ideas quickly and analyze their information and designs in a different manner when dealing with...
Pages: 6 (1500 words) , Assignment , Marketing
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Effects of the Changes in Kuwaiti Culture and Economy during the Past 20 Years
Political parties are illegal in its 50-seat, popularly elected legislature, but several informal political groups — including Muslim groups — have put up candidates. Eighty-five per cent of Kuwaiti residents are Muslim, and only 45 per cent of the nation's residents are ethnic Kuwaitis. Others...
Pages: 39 (9750 words) , Research Paper , Macro & Microeconomics
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Internationalisation in Marketing
Uppsala model also identifies the differences that exist between and local and foreign environment. These differences are important for marketers as one strategy in a local setting may bear great benefit but the same strategy can lead to a disaster. So the difference between environments...
Pages: 6 (1500 words) , Essay , Marketing
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Carrefour - One of the Largest Supermarket Chains in Japan
Carrefour also had to deal with government regulations especially on food safety and labelling. They found out the Japanese government had tough rules on food handling. The laws required that each food item sold had to be tested by the national standards body. This caused...
Pages: 12 (3000 words) , Case Study , Business
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Core Competencies Of Strategic Management
The Slovak Republic and Eastern Europe do have any supermarkets like those proposed by M&S. The liberation and democratization of the political system in many East European countries have proved to be a boon to dynamic retail companies from the UK. Most East European countries...
Pages: 10 (2500 words) , Essay , Management
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Factors Affecting the E-tailing Industry in China
This research tells that the growth of the trade and commerce in the China is its primary reason for economic success. The country has become one of the most attractive marketplaces to invest as with increasing GDP, peoples’ purchasing power is also strengthening. Moreover, technological...
Pages: 7 (1750 words) , Assignment , Marketing
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Marketing Theories Applicable in Marketing
The Bowman’s Strategy Clock is a marketing strategy that marketers use in introducing a product in the market. The tool provides marketers with an exclusive view of their brand’s performance thus comparing such with the performance of the other brands in the market. The consumer...
Pages: 4 (1000 words) , Essay , Marketing
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The Use of Internet Technologies in Business
at present, the internet is a helpful, public, self-financing facility available to hundreds of millions of users internationally (Turban et al., 2005, p.71). Currently, it can be seen that the adoption of the internet is increasing in the businesses more readily since it is really...
Pages: 12 (3000 words) , Research Paper , Information Technology
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SEMCO Company Strategy
This is a way of spreading risks as one part of the company may not sell any product, while the other parts have lucrative sales. For instance, a company that deals with service provision can also indulge in other products that are connected to the...
Pages: 10 (2500 words) , Essay , Management
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Fair Game International Plc - Marketing Mix Planning for the UK Betting Market
After studying the customers and their taste properly Fair Game International Plc can frame the products accordingly. There are chances for both gambling and betting businesses in the UK. The customers are also wider. The company can frame different games in order to attract customers...
Pages: 6 (1500 words) , Case Study , Marketing
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International Business Environmnet: Role of the Internet
The internet is challenging every notion of trade routes, cultural and trade barriers that people have come to know traditionally. It is essentially bringing people together more easily and bringing new ways of organizing collective action (Gangopadhyay and Chatterjee 2005).This results in people living in...
Pages: 12 (3000 words) , Coursework , Finance & Accounting
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The Strategy of MAERSK Line
Maersk’s pursuit to successfully use concept outlined in the insight to identify the demographic segmentation, in which, the strategic management team will provide the organization correct protocols to implement. Some of the designed protocols that Maersk strategies applied is the methodology for achieving identifies and...
Pages: 7 (1750 words) , Case Study , Marketing
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Effects of Globalisation
With the introduction of high technology, jets traveling faster than the speed of sound, and various ways of multimodal transportation, products can be delivered at a speed that cannot be imagined. (Scholte 2005, p. 32) Another definition added by Scholte is the concept of westernisation,...
Pages: 7 (1750 words) , Term Paper , Macro & Microeconomics
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A Business Strategy for a Chinese Restaurant, Correcting Its Marketing Gaps, and Developing Internal Integration
New entrants pose a high threat in the food industry. The food industry is mainly associated with high profits if planned strategically.  The start-up cost for setting up new ventures is also medium to low. This leads to high chances of new entrants which affect...
Pages: 9 (2250 words) , Case Study , Business
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Objectives Advantages and Functions of Successful Advertising
Real developments have been witnessed in methodology and in the comprehension of advertising and the thoughts that surround its development. Advertisers have to realize that consumers are faced with an enormous array of alternatives, all of which are taken to contain suspect and incomplete. In...
Pages: 9 (2250 words) , Assignment , Marketing
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Corporate and National Culture
Corporate culture is an important aspect of the company’s internal environment (Business Management Club, 2010). Alvesson (2002) even argues that the cultural dimension of an organization is central in all the aspects of organizational performance. Even in those companies that pay little attention to cultural...
Pages: 7 (1750 words) , Term Paper , Business
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