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Integrated Marketing Communications Essay Examples

Integrated Marketing Communications Practice
It is evidently clear from the discussion that Ford Motors has produced a number of different vehicles models which satisfies their needs. They range from sports cars for rallies to trucks that are used as transit. This makes their main objectives be; to touch and...
Pages: 13 (3250 words) , Essay , Marketing
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Zara - Integrated Marketing Communications Model
The current economic environment is creating a great deal of risk to many high-end retailers. Christian Lacroix, as one example, recently declared bankruptcy amid falling consumer interest and reduced sales created by the economy (The Economist, 2009). High volumes of competing retailer/designer business failures give...
Pages: 10 (2500 words) , Case Study , Business
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Evalution of the Concept of Integrated Marketing Communications
Dell advertisement is evidence that the foundation of integrated marketing communications is in the synergism that is created when all the components of marketing communications work together to accomplish the desired objectives; the inserted advertisement of the Dell Sunday encourages the readers to go online...
Pages: 8 (2000 words) , Term Paper , Marketing
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Integrated Marketing Communications, the Marketing Objectives of Star Cruises
This level of understanding has brought forward the idea of Integrated Marketing Communications in which all the organization’s communication channels such as mass media, advertising, personal selling, sales promotion, public relations, direct marketing and packaging are integrated and coordinated together in order to substantially create...
Pages: 9 (2250 words) , Assignment , Marketing
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UltraChromSpec in the Part of the Spectrophotometry Business
The paper tells that the spectrophotometer has established itself to be the most flexible, dependable and broadly used of all the laboratory appliances, especially in the clinical chemistry. It has been observed that because of the heavy usage of the spectrophotometers, the laboratory working staffs...
Pages: 14 (3500 words) , Term Paper , Business
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Tesco Marketing Communications
Coherence: ensures that all the different communication channels used by a firm are logically connected (Schultz, 1996A). Consistency, continuity, coherence, and complimentary are the characteristics of marketing communications allowing the organization to achieve its communications goals efficiently and through a variety of channels. Marketing communications...
Pages: 13 (3250 words) , Book Report/Review , Business
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Developing an Integrated Marketing Communication Strategy for Selfridges Departmental
According to the research findings, it can, therefore, be said that  Selfridge target market includes men and women aged 25 year and above. They target people with higher income and operate in the high-end market. The high-end consumers targeted are those that show interest in...
Pages: 18 (4500 words) , Essay , Marketing
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Advertising and Promotion of Hotel Located in London
The market should be segmented according to geographical region, or businesses that are within the vicinity of the hotel. This is because, these business travelers' activities include stay during weekdays, corporate conference, as well as exhibitions. Those who may likely respond to the hotel's offers...
Pages: 11 (2750 words) , Case Study , Marketing
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The Marketing Communication Strategies and a Good Marketing Plan
Branding has been considered as the undefeatable weapon being implemented to gain an edge over other companies in the market economy (Frøydis Norland, 2002). The producers are always placed on a marathon to gain a leading position in the global market. What exactly is branding?...
Pages: 18 (4500 words) , Essay , Marketing
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Integrated Marketing Communication in Nike Inc
A decade ago, promotional and communication mix was considered as entirely separate functions of an organisation. These functions were generally handled by expert marketing agencies. However, at present, the modern concept of management identifies communication as an integral part of organisational strategies. With technological advancements,...
Pages: 8 (2000 words) , Research Paper , Marketing
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Royal Society for the Protection of Cruelty to Animals
Communication has, therefore, become an important tool for sending across the message from the advertisers and usually it is cleverly executed through the use of several mediums. According to Crosier (1999), integrated marketing communications is now considered the underlying principle of success in the marketplace.The...
Pages: 8 (2000 words) , Case Study , Marketing
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Plan for Effective Marketing Communications Campaign of McDonalds
It is evidently clear from the discussion that through the use of Database Marketing techniques the different outlets of McDonald’s can focus on the incorporation of digital technology in creating a database of customer profiles which would contain information relating to the personal, demographic and...
Pages: 14 (3500 words) , Essay , Marketing
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The Organisation of Integrated Communications - Toward Flexible Integration
There is a need for the organizations to integrate their different channels of communication so that they present a unified message to the world.The point here is that there are multiple levels of contact and communication that an organization projects to the outside world and...
Pages: 12 (3000 words) , Article , Management
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Integrated Marketing Communication Strategy Development
As far as age is concerned most of the customers fall in the age group of 18-23. It is observed that almost 80% customers belong to the above mentioned age group. 17% of the customers fall under the age group 24-29. The research also reveals...
Pages: 27 (6750 words) , Essay , Business
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Integrated Internal Marketing Communication
Sales promotion is used for delivering action plans. Sales promotion and advertising harmonize each other as promotion is short term to generate sales and advertising are for long term awareness and relationship building. Sales promotion is also a non-personal form of marketing communication targeting a...
Pages: 9 (2250 words) , Research Paper , Marketing
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Effects of Leadership on Management Practice in Private Enterprises
The leader’s behavior in an organizational context affects directly the institution’s performance and development. Especially in the private sector, the consequences of the leader’s choices are more severe as there is not the ‘protection’ of the public ownership (with all the advantages that can offer...
Pages: 20 (5000 words) , Term Paper , Management
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The Natural Confectionery Company in Brazil
According to the research findings, it can, therefore, be said that the Natural Confectionery Company is an Australian brand that positions itself as a no artificial flavor, no artificial color, and 99% fat-free brand of confectionery. The brand holds a range of products under the...
Pages: 16 (4000 words) , Research Paper , Marketing
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IMC - a Matchless Strategic Business Plan
While framing a marketing communication strategy a marketer must properly evaluate the interrelationships between the various aspects of the elements of the marketing mix (Product, Price, Place, and Promotions). the main aim of an effective marketing communication strategy should be to influence the attitudes and...
Pages: 28 (7000 words) , Research Paper , Marketing
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Micro Environment Analysis of Knowledge Store
The criteria that the store uses to classify its customers are measurable, responsive to the marketing mix and reasonable. Therefore, the segmentation criteria that the store applies include economic, geographic, demographic, behavioral, and psychographic. Under economic segmentation, this market can be categorized according to the...
Pages: 8 (2000 words) , Case Study , Marketing
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Marketing Plan and Plan Report for the New Master Programme in Events Marketing Management
The ‘Smart’ objectives are a set of guidelines to assist in measuring goals. Communication Objectives should “Enhance the image or reputation of a product or where promotional efforts are seen as a communication task”. Colley (1961) suggests that the communications task be based on a...
Pages: 18 (4500 words) , Outline , Marketing
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Analysis and Asses the Challenges International Companies Face in China
A large number of foreign companies, particularly consumer goods companies, position their products targeting the biggest and most sophisticated markets, such as Beijing and Shanghai. A number of global companies like the FMCG majors Coca-Cola, Nestlé, and Procter & Gamble are having good success having...
Pages: 10 (2500 words) , Research Paper , Marketing
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Global Account Management
A conceptual framework for global account management can be broken down into four basic categories: goal focused roles, internally focused roles, customer focused roles, and account planning roles.  The first and foremost important is the goal focused roles which are the profit and loss of...
Pages: 12 (3000 words) , Term Paper , Business
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Explanation and Analysis of the London Olympic Games
The life cycle of this event project was transformed from a three to four-hour event to an elongated strategic project objective that would have a considerable period of growth before meeting ultimate decline. This event became a tangible special project requiring significant marketing flexibility and...
Pages: 11 (2750 words) , Essay , Professional
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Importance of Digital Marketing in Organizations Development
It has to be increasingly kept in mind that the previous mediums that are exclusively sponsored by the companies itself help in marketing the company’s products and service by the better usage of web-based analytics, thereby enhancing the targeting and conversion power provided by the...
Pages: 6 (1500 words) , Research Paper , Marketing
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Bird Company - A SWOT Analysis
Brand recognition: Having supplied many vehicles running on the road, Bird has a strong brand that clients speak of first whenever they are looking for a new vehicle. Customer reviews have shown that customers rely heavily on the reliability of Bird as a vehicle to...
Pages: 6 (1500 words) , Essay , Management
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Tesco in the Catering Industry
The main sources of information are basically from the website of the company, however, the list of the mainly used sources are stated within this section. There have been a number of different sources that have been utilised to work on this report. These vary...
Pages: 73 (18250 words) , Case Study , Marketing
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Mazda Advertizing Campaign
People use Yahoo for mailing, web chatting, news reading, etc. Mazda identified the potential of this portal and that is the reason why the new Protégé ad was shown in Yahoo. Advertisement appeals are an important factor that determines the success of a campaign. In...
Pages: 6 (1500 words) , Essay , Marketing
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Buying Behavior
The words ‘Marketing mix’ originally referred to four activities that if taken care of lead to the creation of an effective, winning marketing plan. The marketing strategies have evolved with time and the number of activities, necessary for an impressive plan, has also increased. A...
Pages: 8 (2000 words) , Essay , Business
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Applied Buyer Behaviour in Global Context
The focus also shows that the extensive meaning of the advert is related to systems of differences that enable signifiers such as the striding man, the furniture, and the hat to illustrate the differences the objects and concepts represented. Branding allows for the application of...
Pages: 8 (2000 words) , Essay , Marketing
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Kohler Bathroom Product - Relevance of Ad Channels and Success of the Marketing Concept
Most consumer groups, those fitting psychographic profiles of followers, would not identify with the behaviours that are being shown in the Kohler advertisement, such as deliberately attempting to clog the toilet so as to view a nice-looking woman. This means that during the identification process...
Pages: 9 (2250 words) , Case Study , Marketing
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Brighter Cleaning Company Marketing Plan
It is evidently clear from the discussion that after products and services have been developed, the final step before releasing to the market for the customers to buy is pricing. Favorable prices are known to be effectively competitive strategies for businesses, who are often striving...
Pages: 9 (2250 words) , Essay , Marketing
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The Strategy of MAERSK Line
Maersk’s pursuit to successfully use concept outlined in the insight to identify the demographic segmentation, in which, the strategic management team will provide the organization correct protocols to implement. Some of the designed protocols that Maersk strategies applied is the methodology for achieving identifies and...
Pages: 7 (1750 words) , Case Study , Marketing
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SPSS data analysis in marketing field
Hypothesis 3 Advertisement has no influence to the decision of choosing the restaurant by the customers Group Statistics X31 -- Ad Recall N Mean Std. Deviation Std. Error Mean ID Do Not Recall Ads 307 234.10 131.827 7.524 Recall Ads 143 207.03 124.596 10.419 The appropriate test for testing this hypothesis is independent sample t-test, which is used...
Pages: 9 (2250 words) , Essay , Marketing
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Lack of Strategic Adaptation in Retail Landscape
In the case of retail landscape scenario, Tesco PLC failed to keep up with the seismic shifts. The company adopted the internationalization process to build its brand empire with the help of cost-effective strategy and standardization. In the time of globalization of technological advancement, there...
Pages: 8 (2000 words) , Term Paper , Business
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Marketing Research Plan for Shopping Habits of People Living in Sunderland
There were a large number of online surveys done, newsletters in the general regions of management, business, and organization development of Sunderland Marketplace. Contributors, subscribers, etc., can get answers to their queries and learn plenty just by posing the questions to the groups, giving out...
Pages: 8 (2000 words) , Assignment , Business
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GAMEs Digital Marketing Strategy
According to Perrey and Spillecke (2012), with regard to the implementation of digital marketing strategies it is critical for firms to recognize the notion that of maintaining and establishing digital objectives which must be developed, progressed and prioritized as an organization moves forward and modifies...
Pages: 8 (2000 words) , Essay , Marketing
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Why Has the Accounting Profession Been Criticised for its Lack of Progress
Market value is determined by the emotions of people who invest in the stock market, bidding prices according to their future expectations of a company’s profitability. This market value, as the value perceived by the shareholders at a price they are most willing to pay,...
Pages: 7 (1750 words) , Case Study , Finance & Accounting
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Growth and Profitability of Sainsburys
Sainsbury is not well-positioned for combating the growth of convenience stores and discounters that use aggressive price discounting strategies to appeal to price-sensitive consumer market segments. Porter identifies that some companies utilize methods that will create market entry barriers in an effort to insulate the...
Pages: 7 (1750 words) , Term Paper , Business
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Projective Techniques Implications in Psychology
Draw a Person Test This test requires a hand-driven drawing by the subject. The center of attention is what sort of drawing subject will draw, and about what? For instance, if he draws a man with gigantic height, width and shape then what kind of...
Pages: 8 (2000 words) , Literature review , Marketing
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Consumer Protection
The government is also supposed to protect the consumers from deceiving marketing information that is aimed at making misrepresentations to the consumers by creating a positive image of the products and services (D’Agostino 2008). The government also protects the consumers through regulations on information dissemination...
Pages: 8 (2000 words) , Essay , Law
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The Brand Strategies which Toyota May Adopt to Improve Tarnished Brand Image
Com Marketing Guide explains that the objective of branding is not just to project yourself as being better than your competitors, but branding seeks to position your brand so uniquely in the minds of your consumers so that they perceive your product as the only...
Pages: 84 (21000 words) , Dissertation , Marketing
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Benefit Augmentation to Attract Targeted Audience
‘Sustainable competitive advantage’ is perhaps one of the most common buzzwords of marketing literature today. It is important to address the meaning and theoretical underpinning of ‘competitive advantage’ in relation to exploring the roles and relevance of IMC as a competitive advantage. Each firm is...
Pages: 24 (6000 words) , Research Paper , Marketing
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Brand Improvement Strategies for Toyota Motor Corporation
A better grip of technological advancement helps a business organization to gain an upper hand position. Finally, enhancing the economic condition of consumers and increasing their disposable income have strengthened their purchasing power. This has changed their consumer buying behaviors and they have developed their...
Pages: 13 (3250 words) , Term Paper , Business
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Communication Marketing at Amazon
According to the research findings, it can, therefore, be said that Amazon ensures effective communication with its customers such that customers are free to request information regarding the services offered. The company also keeps track of the customers’ ordering trend through an effective database. The...
Pages: 13 (3250 words) , Essay , Marketing
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Direct Marketing in Todays Communicational Mix
Direct marketing is defined as “any direct communications to a consumer or business recipient that is designed to generate a response in the form of direct order placement, or request for more information - lead generation or visit to stores or another place of business...
Pages: 9 (2250 words) , Coursework , Marketing
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Integrated Communication Plan
Around 33 million people in the UK play video games (IAB UK, 2011). Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%....
Pages: 14 (3500 words) , Research Proposal , Marketing
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The Brand Communication Plan of Divine Chocolate and and Marketing Communication
The report then analyzes the overall chocolate industry and identifies opportunities that the company can use to improve its branding and communication strategies. The report also presents a context analysis of Divine chocolate and then identifies the influence of companies that have fair trade certification....
Pages: 12 (3000 words) , Essay , Marketing
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Charity Marketing Analysis: NSPCC
Body Q1 Social marketing strategies have been adopted by UK government in order to create long term impact on public welfare and health. Social marketing can be defined as a mechanism which is utilized to attract target audience’s attention so as to benefit society along with...
Pages: 12 (3000 words) , Article , Marketing
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Sponsorship is Key to Powerful Marketing
Little exposure in terms of the percentage of the target audience reached Because sponsorships of events and individuals, or other companies are limited to the level of exposure of the sponsored entity to the public, sponsorship may not be able to reach most of the brand's...
Pages: 8 (2000 words) , Term Paper , Marketing
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Brand Management: Strategy, Measurement
One of the most significant assets that can be created for a business is a powerful brand. Brands are not just logos or taglines but they are the culmination of what kind of an organization is it, how they are different from their other competitors...
Pages: 13 (3250 words) , Article , Management
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