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Fast Food Essay Examples

Fast Food Business in China
One of the crucial weaknesses of the company is that the fast-food company intends to enlarge its business operations in the business market of China but the company is inexperienced in conducting business activities in the international market. In this regard, it can be stated...
Pages: 10 (2500 words) , Case Study , Business
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Effect of Fast Food on Family Life
Families in the traditional sense (before industrialization) did not need to set aside time to spend with each other; they operated under the cyclical pattern of work and leisure. They transitioned from one activity to the next seamlessly as households usually worked, planted, celebrated, mourned...
Pages: 9 (2250 words) , Term Paper , Health Sciences & Medicine
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Fast-food Chains Adapt to Local Tastes
It is stated that the concept of Purchasing Power Parity (PPP) reflects that particular merchandise is required to be traded at a certain specified price along with different locations. The concept of Purchasing Power Parity is observed to work based on the system or law...
Pages: 8 (2000 words) , Case Study , Business
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Fast Food Affects Body Mass Index Level of Children
The researches apply longitudinal information from the Early Childhood Longitudinal Research on youths, pursued from kindergarten up to third grade and past fifth grade; and applying information from the adolescents of the National Longitudinal Survey of Youth 1979 (Centre for Educational Research And Innovation 2010,...
Pages: 8 (2000 words) , Research Paper , Family & Consumer Science
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Identification and Recommendation of Alternative Strategies for McDonalds - the Most Popular in the Fast Food Sector
“Flavor is the key to the attractiveness of fast food. It is not just the blend of salt, sugar and fat, but the combination of taste and smell, which is now micro-engineered by the big food corporations’ chemists. Fast food is industrially processed before it...
Pages: 11 (2750 words) , Research Paper , Marketing
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Operations Strategy and Operations Management of Fast Food Concept in the UK
Considering the peak sales time/season, capacity should be strategically planned in order to deliver effective business to the firm and services to the consumers. Capacity planning and management should be congruent with the volume of demand for output; a variety of output; variation in demand;...
Pages: 13 (3250 words) , Assignment , Management
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Fast Food Chain McDonald's in the United States: Enriching Countries Like India and China
According to entrepreneur, Gibson (1998): “proper research design is essential to valid research recommendations.” The research design depends primarily on the key research problems and so for the purpose of this dissertation the following types of research design have been selected: exploratory research, the objective...
Pages: 44 (11000 words) , Research Paper , Marketing
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The Dark Side of the American Meal
Since the hamburger was White Castle’s main dish to serve, it became more and more popular in some parts of America, particularly in the Midwest and the East. Since the hamburger was White Castle’s main dish to serve, it became more and more popular in some...
Pages: 8 (2000 words) , Research Paper , History
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Influence of the Micro Environmental Factors on McDonalds Organization
The marketing environment can be divided into macro and microenvironment. The macro-environmental factor affects the company activities directly and the microenvironmental factor affects the company activities indirectly. Microenvironment factors and forces comprise suppliers, distributors, competitors etc. The macro environment comprises demographic,...
Pages: 12 (3000 words) , Book Report/Review , Marketing
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Competitive Rivalry within the Industry
Premeditated brand positioning is essential for companies to evolve a unique lasting development and prosperity thus brand knowledge and robust links bearing the trade name ensures durable execution (Gladden & McDonald, 1999). The fast-food restaurant industry is heavily competitive as various price wars rage amongst...
Pages: 10 (2500 words) , Assignment , Business
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Successful Marketing Segmentation
Market segmentation is the process of grouping markets into smaller groups, these markets are referred to as niche or specialty markets. Variables used for segmentation include geographical variables, demographic variables, psychographic variables, and behavioral variables. Geographic variables include segmentation into regions of a country or...
Pages: 6 (1500 words) , Assignment , Marketing
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Marketing Environment and Demography of Cambridge
Cambridge is a non-metropolitan district of UK that is located within the county of Cambridge-shire. The city is surrounded by many small towns and rural areas, especially toward the southern side. Politically the city is governed by the city council which consists of 28 Liberal...
Pages: 31 (7750 words) , Coursework , Marketing
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The Impact of Obesity on the Health of Young People in Australia
Overweight can prevent the young people to consume attractively and well-fitting clothes. Moreover, the obese individuals cannot eat and drink freely and comfortably among their friends or associates (Miller, 2007). Most importantly, the individuals can feel that they are socially excluded due to their overweight...
Pages: 6 (1500 words) , Research Paper , Health Sciences & Medicine
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Bioscien Research
 The design for this research will be a cross-sectional study that will focus on measuring the BMI of adolescents from different regions after analyzing their intake of fast food. This will seek to identify any correlation between fast foods and increasing BMIs in adolescence. The...
Pages: 8 (2000 words) , Research Paper , Health Sciences & Medicine
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Supporting the Markets for a Comprehensive and Sustainable Development Ensuring Food Security in the World
Food security in a country is very important and the international trade on food products is guided by the policies of the governments. Agriculture and farming in most of the countries are supported with subsidies of various sorts for the growth and self-sufficiency in the...
Pages: 14 (3500 words) , Research Paper , Marketing
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My Observation of the American Culture
  Fast foods are a major cause of obesity in the United States. Owing to the trend of fast foods in American culture, the people have become very lazy. People would prefer to wait in their cars for an hour in the long drive through...
Pages: 6 (1500 words) , Essay , Creative Writing
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Burger King Should Adapt to Local Tastes to Succeed in Vietnamese Market
Strengths – Burger King operates more than 11,100 restaurants in more than 65 countries and the US territories. Almost 90% of its restaurants are operated and owned by independent franchisees. Its brand image, which gives it the competitive advantage, is based on great flame-broiled tasting...
Pages: 12 (3000 words) , Research Proposal , Business
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Consumers Health Concerns
It may be quite alarming that the majority of the respondents asserted that one factor they consider for not visiting a McDonald’s outlet has been the growing health consciousness that has been characteristic of the decade. It has been consensually put forth that people ought...
Pages: 35 (8750 words) , Term Paper , Business
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Who is to blame for obesity
The other blame for obesity is fast foods restaurants in America that are so many. Fast food restaurants can be blamed like the McDonalds, Bugger King Whopper and Wendy Bacon Deluxe Double [Brody 32]. The foods sold in such restaurants are highly processed which are...
Pages: 5 (1250 words) , Essay , Health Sciences & Medicine
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Management of the Small Business in India
Were started by a single person, later on, other family members like sons, relatives, might join with the owner which results in an increase in the size of business. Many famous multinational businesses of today had started as a small business by a single owner....
Pages: 12 (3000 words) , Assignment , Business
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Social Media/Social Network, Methodology being used
The methodology being used would comprise of both secondary and primary data analysis. Secondary data analysis conducted with the help of journals and books would assist in the gaining of large scale authentic data sources relating to the issue. These data sets tend to serve...
Pages: 15 (3750 words) , Essay , Marketing
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Food Stamp: Living in Low Budget
Food Stamp: Living in Low Budget Food is a basic necessity for all living organisms. Where animals have to hunt for food, humans get the liberty to go to a convenient store and just buy what they want. Food and eating have evolved a lot since...
Pages: 3 (750 words) , Assignment , Social science
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Social Determinants of Obesity
 Obesity is not just a personal problem, it is a considerable fact that society is also to blame about the growing number of obese people not just in New York but around the world. To embrace the problem as a worldwide issue would be a...
Pages: 15 (3750 words) , Research Paper , Health Sciences & Medicine
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Rhetorical Analysis: IS Junk Food Really Cheaper
Further, access to the sources of organic foods such as the supermarkets and the farmers markets has also been argued as a factor responsible for a higher consumption of fast foods, at the expense of home-cooked meals (Bittman, 662). The additional factor that has...
Pages: 4 (1000 words) , Essay , Family & Consumer Science
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McDonalds Foreign Direct Investment and Distribution strategy
In addition, McDonald’s also uses affiliates in one country to produce output for other territories. McDonald’s is also able to deter barriers to trade, for instance, quotas and tariffs imposed on companies that trade outside their trading blocs. In essence, McDonald’s success in overseas markets...
Pages: 4 (1000 words) , Essay , Business
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New KFC International Structure
 According to various studies, it has been shown that the group that KFC is targeting is the largest user of the internet. The aim of getting into the online advertising and operational system is to attract the attention of these individuals. There are two main...
Pages: 8 (2000 words) , Essay , Management
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Advertising Campaign of McDonald's
That blame multinational corporations for exploiting people and affecting the economy of the developing countries, McDonald’s has also become a symbol of ‘the world’s corporate evil’ that attempts to ‘catch’ the entire planet into its ‘vicious net’.In 2002, the American president G. Bush started an...
Pages: 12 (3000 words) , Essay , Marketing
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Internet Mediation in Everyday Experiences and its Implications
One of the greatest developments in the past decade on the internet has been the creation and expansion of social networking all over the world. Social networking sites have, over the past decade, developed on the internet and these have come to have an immense...
Pages: 11 (2750 words) , Essay , Sociology
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Learning Diary - Dressing the Body and Making Love
Stated in a simple way, love is that feeling which one feels for another coming from within. Love refers to the emotion that makes one feels elated and blush, makes one feel that he/she is on top of the world and not oneself anymore. Love...
Pages: 12 (3000 words) , Essay , Social science
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Impact of Psychological Factors on the Pathogenesis of Cardiovascular Disease
The researcher states that stiffed nerves is a well-documented cause of heart problems and little enjoyment is good for health as in the past, pain was but it is too much in the present times because “Money never sleeps” and so do people so public...
Pages: 7 (1750 words) , Research Paper , Health Sciences & Medicine
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Main Features of the BBB's Market Structure and Its Impact on the Firm's Profitability
The option for increasing revenue of BBB is increased in sales by an advertising campaign. The first step could be to send some posters classes and staff room in order to make sure most of students and teachers know about the BBB. If they know...
Pages: 6 (1500 words) , Case Study , Business
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Strategies for McDonalds
Stake holders contribute in most of the decisions that are made by the management of a particular organisation, thus determining issues that are rated as acceptable in the strategic management.  According to Piercy (2009), beliefs and assumptions that are part of organisational culture also have...
Pages: 9 (2250 words) , Case Study , Business
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McDonalds Customer Satisfaction Strategies and their Impact on the Market Related Variables
Repeat purchases are made by customers under extreme circumstances in the fast food industry because potential customers are attracted by price discounts and unique benefits. As much as the price of the product matters product benefits also matters. Enhanced product specifications and performance act as...
Pages: 12 (3000 words) , Research Paper , Marketing
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Report on Fishy Foods Business
In order to make a business successful, the company Fishy Foods needs to analyze the competitive forces in the industry and design the strategies accordingly. The competitive forces define the challenges present in the industry posed. Moreover, the market environment is also a vital aspect...
Pages: 15 (3750 words) , Essay , Marketing
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Business Plan for a Startup Business
In order to, critically identify a brief summary of the proposed business plan of food-truck in Al Ain City, the following discussion regarding the business idea and objectives along with mission statement of the company significantly provides a better understanding about the organization. Mission Statement In relation...
Pages: 25 (6250 words) , Term Paper , Marketing
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An Exploration into the Role of Nutrition Information in Influencing Consumer Choice
Hassan, Shiu, and Michaelidou (2010) used a generalized linear model to survey 299 female respondents in the UK about their choice of cake basing this on the nutrition form Guideline Daily Amount (GDA). The scholars established that the information on the GDA form had direct...
Pages: 8 (2000 words) , Literature review , Business
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McDonald's Marketing
Most McDonalds restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing orders, paying for them and picking up orders. In some countries "McDrive"...
Pages: 7 (1750 words) , Essay , Marketing
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Comparative Characteristic of KFC And Burger King Strategies
The "barbell strategy "is being used by Burger King to beef up profits, pushing higher-priced products and cheap items on the same menu. Burger King has plans to build Whopper Bars in places such as airports and other venues with limited space. Product Innovation strategy involves...
Pages: 13 (3250 words) , Case Study , Marketing
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Principles of Recipe Development
It is evidently clear from the discussion that the recipe could be defined as standard and tested procedures involved in the preparation of food, in which food ingredients involved are to be used in acceptable proportion and time and temperature have already been decided.  This...
Pages: 12 (3000 words) , Assignment , Education
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Starbucks Issue of not Paying UK Corporation Tax
The Starbucks company has been reported to have the highest record of bill of taxes as compared to other Companies like McDonald’s. The company has recorded a bill of tax amounting to 1.1 billion pounds as compared to other Companies like McDonald’s with a bill...
Pages: 6 (1500 words) , Case Study , Business
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The schedule of college students causes them to eat unhealthy foods at awkward hours which makes them unhealthy and obese
It is easy for them to live a life using things that come in handy. Though it should not be by putting one’s health and life at stake, students feel it is fun to eat out and have some good time with cohorts and peers...
Pages: 8 (2000 words) , Essay
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Types of Probability Sampling
One of the common types of probability sampling is simple random sampling, which may either be done mechanically or using computer software. The basis of simple random sampling is making an all-inclusive list of the entities in the population and then engaging in a randomized...
Pages: 8 (2000 words) , Assignment , Business
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Marketing Management and Its Peculiarities in Pizza Hut
Kohli and Jaworski (1990) on the other hand highlight the significance of market intelligence over and above acknowledging the influence of customer focus on achieving desired results for the organization, in terms of profitability and competitive positioning in the industry. According to them, the term...
Pages: 11 (2750 words) , Essay , Marketing
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Difference between 2 companies
McDonald’s Ownership A McDonald’s restaurant can be operated through a number of avenues, these include either by an affiliate, a franchisee or directly by the corporation itself. While most of the company’s operations within the United States are operated by the company directly, the company primarily...
Pages: 12 (3000 words) , Assignment , Business
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Competitive Advantage of KFC
According to the research findings, it can, therefore, be said that alltype of theopposition in thegamealso in thebusiness, are won by those with thebestpoints of interest. Themostprominentapproaches to makethe contrasts between themselves by imparting an article, Kentucky Fried Chicken imparted their item from multiplepoints of...
Pages: 12 (3000 words) , Research Paper , Management
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Brand McDonalds
In order to improve relationships with its customers and to promote its new brand image, it has started storytelling in its ad campaigns to increase connectivity with the younger generations by telling them how McDonalds’ is preparing their food and the sources they are using...
Pages: 12 (3000 words) , Assignment , Marketing
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market
This paper illustrates that thestandardizationstrategyenvisagesthat a multinational companyventuring into theinternationalmarket is going to selltheexactidenticalproductorserviceittrades in its domesticmarket. Theforemostobjectiveforthecompany’s standardization is hence to minimizethe operational costs by theeconomies of scaleapproach. Theprogression...
Pages: 8 (2000 words) , Essay , Marketing
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McDonalds Marketing Mix Implementation in Four Countries
Product: McDonald’s spent resources in clearly examining the Indian market and in particular the unique culture in India. The value systems that are found in India have been a source of massive changes in the foodservice industry hence making it a very vital component of...
Pages: 6 (1500 words) , Research Paper , Business
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Marketing Strategies of Dominos Pizza and Pizza Hut to Achieve Competitive Advantage in the UK
Domino’s pizza sells their pizza to no specific target market. Therefore, their products are suitable for any customer craving to eat gluten-free pizza or rather a larger menu with healthier choices. Since Domino’s is an international company, its geographic segmentation is considered to be beyond...
Pages: 7 (1750 words) , Term Paper , Business
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How Being Overweight Can Affect a Child
Explaining how being overweight can affect a child in a variety of ways is the main subject of a book by Sylvia Rimm (2004).  Obesity in children will affect their self-esteem, self-confidence, relationships with peers and their acceptance of self.  The impact this has on...
Pages: 8 (2000 words) , Term Paper , Medical science
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