According to recent research, more than 10 million people take weekly classes. Zumbas success has been caused by its use of music and use of infomercials to cause awareness. Most gym classes can adopt the fitness program because there are no licensing fees leading to its popularity. Zumba products can be sold in the form of videos, and videogames.The fitness program has grown over the past five years due to its results. Individuals who have practiced Zumba keep fit and healthy. Zumba Fitness (the organization) has marketed the dance through different strategies. In early 2000, it led to the development of a website where one can access more knowledge about the dance. An individual can also watch videos from the website on the different elements of the dance. The website has also facilitated the purchase of video games and DVDs where one can order online and receive the product through mail (Perez, 2009). Infomercials where potential customers are issued with phone numbers have also contributed to the programs growth.Zumba fitness targets the whole population despite age, geographical locations and the body health (Kuczynski, 2012). Based on age, it offers packages that suit both children and adults. Children to keep fit by practicing various dances presented in the games can use Zumba video games. The older population has been targeted through incorporation of gyms where instructors can teach various dance moves while ensuring body fitness. In cases where individuals do not have time to visit gyms, they can purchase the Zumba DVDs and practice on their own at home. The Zumba fitness game can serve a number of individuals where they can compete online and share ideas on how to keep their bodies fit (Kuczynski, 2012).The Zumba Academy licenses instructors to carry out sessions in gyms for one hour. There are eight different classes based on exertion and age. The classes include training sessions with different rhythms (fast and slow). The Zumba packages are suits different needs depending on the age levels. For example, Zumba Gold mainly targets the old population where it takes into account the different music genres and special needs that consist of the old age. The classes can be held in several locations. Different classes will target specific body parts during the training sessions. For example, classes held in swimming pools will target the hand and leg muscles.