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Zeal Optics case analyze

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He also emphasized the fact that is of paramount importance to maintain a close relationship with the sales reps as they to ensure that they are carrying out their duties as required. Sott also proposes that the Jacksons consider focusing on the products that had the best sale values. Te view comes from the fact that Zeal Optics had achieved a 86% sales growth in goggles, aproduct that that, i general, ws down by 14%. Te fact that retailers are also investors and wish to stock up and deal products that consumers want and buy led to this analysis.

Wth the limited resources that Zeal has, I Jaegers estimation it would be better to focus on what seems to have the best results. Atually, a that time Zeal had the top-selling ski goggles in the market at outdoor-gear retailer REI. Jegers recommendation that the company establishes a closer relationship with the sales reps is imperative. Sch a move would help monitor the activities of the sales reps and ensure that they handle the company business as expected of I would also be a good move to increase the number of retail outlets as Jagger had proposed to widen the distribution network across the country.

Hwever focusing on just one product as Jaeger had proposed may not have been the best way to proceed. Tere are many advantages of diversification of products that contributes to the success and growth of small businesses (Zilka and Bischoff, 78). Dversification helps in mitigating the risks that may befall a given product. I is always wise for a business not to depend a given product since risks and some unforeseen circumstances may come about that can affect the sales of that product.

Wth diversification, sch risks are limited and the growth opportunities maximized by the expansion of the operations of the business while utilizing the same factors of production. Aother big hurdle in the way of Zeal Optics realizing the projected revenue values lay in the underutilization of the social media. Sott Jaeger had observed that Zeals Face book and twitter accounts might help in putting together a community of salespeople RE1 and in any other retail outlet.

Te sales reps could respond to twitter posts mentioning Zeal and a Face book page would create an area where the sales reps would offer feedback to customers. Scial media has a significant impact on...

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