Anybody with some basic knowledge in computers and internet can publish his opinions and knowledge in internet. The readers may not get much idea about the credibility of the author. On the other hand, no such worries are there while accessing information from a book. The author name and his affiliations or qualifications will be there in the books so that the reader can decide whether to depend or not that book for collecting information.To conclude, internet may increase its popularity further and further because of its immense advantage over books in convenient accessing and saving information for longer periods. However, the credibility of information from books can never be claimed by internet. In short, books may retain its importance up to certain extent even though internet has upper hand.Advertising is the business strategy adopted by business people to promote their products or services. Since all the non-charitable organizations are working for profits, the intentions of advertising are to increase the selling as much as possible. Ethics and morality has less importance in business world at present because of the stiffer competition. Under such circumstances, business people often go to any extent in convincing the consumers through advertisements. Since advertisement is the channel which helps product manufacturers or service providers to bring the consumers closer to their products or services, most of the advertisements may consists of exaggerated claims rather than facts. In other words, most of the advertisements are manipulations rather than providing information about a particular product or service.Many of the car manufacturers often offer high fuel. Will modern technology, such as the Internet, ever replace the book or the written word as the main source of information.
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