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CSR of Tata group vs Unilever and G.E Essay Example

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CSR of Tata group vs Unilever and G.E

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CSR of Tata group vs Unilever and G.E. Focused on investing in the welfare of the employees and in the welfare of the communities where the corporate conduct their business (Hancock, 2004). While there are some corporate that focus on minimizing the harm caused to the environment and employees by following safety, health and environment guidelines (FSG, 2011). While these are important in the context of social responsibility, they are primarily limited to minimizing the organizations own footprint and are not linked towards large scale social progress. In other it is most important that they leverage the core competencies in order to contribute and solve problems that are overall linked to the society.The Traditional focus on corporate social responsibility by the companies was regarding the company’s focus on the matters of social responsibility (Schwartz, 2011).

Earlier the company’s main focus was to engage in social responsibility initiatives that dealt with only better future for the employees of the company and the environment of the company. However, those approaches have changed now days (Kotler and Lee, 2011). For example in view of the earlier corporate social responsibilities norms a company manufacturing hygienic soaps would have earlier used recyclable materials in production or would have treated employees fairly in the production and manufacturing process. In order to feature inclusive strategic objectives the company would have employed differentially able individuals. However that focus is changing slowly as is evidenced from the approach by Hindustan Lever in his latest social responsibility strategy. The Unilever tries to create social responsibility values that go much beyond just reducing the organizations foot print (Mullerat, 2011). The Hindustan Unilever recognized that in preconceiving its market for the hygienic soap brand it could ensure that the diarrhea related deaths would be reduced (Asian Development Bank, 2009). The diarrhea killed about 5,000,000 children every year. The company launched Lifebuoy swastha chetana program a program by which the company hoped to promote hygiene and reduce the death caused by diarrhea. The program had a massive reach in India and was able to save many lives. The economic impact of the campaign was also enormous and the company was able to gain 14% market share (HUL, 2011).GE has been doing the same in the health care sector. One of the problems with the health care sector is that the medical instruments and the. CSR of Tata group vs Unilever and G.E.

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References

Asian Development Bank, (2009). India’s sanitation for all: How to make it happen. Retrieved from http://www.adb.org/publications/indias-sanitation-all-how-make-it-happen

Aspen Business group., (2010). Tata group sustainable business strategy. Retrieved from https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CB0QFjAA&url=http%3A%2F%2Fwww.aspencasecompetition.org%2Fpresentations%2Fround1%2Fnotre.doc&ei=E-YTVc3VD9O1uATI-oGoBA&usg=AFQjCNHIY2j0IsTa6iGQN1N12WF2Bn8WuQ&sig2=QH5391AIyt6v1NQbojxQUw&bvm=bv.89217033,d.c2E

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FSG, (2011) Discovering better ways to solve social problems. Retrieved from: http://www.fsg.org/Portals/0/Uploads/Documents/PDF/India_CSV.pdf

GE, (2012) Ecomagination, Retrieved from http://www.ge.com/about-us/ecomagination

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GE, (2013). GE 2013 Sustainability Commitments Update. Retrieved from: http://www.gesustainability.com/wp-content/uploads/2014/05/GE-2013-Sustainability-Commitments-Update.pdf

GE, (2009) GE commits $6 billion in new Healthymagination launch. Retrieved from: http://www.ge.com/pdf/investors/events/05072009/ge_healthymagination_pr.pdf

GE, (2013a). Sustainability highlights 2013. Retrieved from: http://www.gesustainability.com/wp-content/uploads/2014/06/GE-Sustainability-Highlights-2013.pdf

Hancock, J. (2004). Investing in Corporate Social Responsibility: A Guide to Best Practice, Business Planning & the UKs Leading Companies. London: Kogan Page Publishers.

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HUL., (2011). HUL- Leading Responsible Growth. Retrieved from: http://www.hul.co.in/mediacentre/pressreleases/2011/hul-leading-responsible-growth-press-release.aspx

Kotler, P., and Lee, N., (2011). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. NJ: John Wiley & Sons.

Mullerat, R. (2010). International Corporate Social Responsibility: The Role of Corporations in the Economic Order of the 21st Century. Bredfordshire: Kluwer Law International.

Mullerat, R., (2011). Corporate Social Responsibility: The Corporate Governance of the 21st Century. NY: Kluwer Law International.

Schwartz, M. S. (2011). Corporate Social Responsibility: An Ethical Approach. Ontario: Broadview Press.

The Economic Times, (2011). GE Health-Embrace to distribute infant warmer in early. Retrieved from http://articles.economictimes.indiatimes.com/2010-12-17/news/27625585_1_infant-mortality-pouch-babies

Unilever Foundation, (2013). Building better lives for a sustainable future unilever foundation. Retrieved from: http://www.unilever.com/images/slp_Unilever-Foundation-2013-Update_Sep2013_tcm13-371822.pdf

Unilever., (2013a). Unilever sustainable living plan 2013. Retrieved from: http://www.unilever.com/images/slp_Unilever-Sustainable-Living-Plan-2013_tcm13-388693.pdf

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