Earlier the company’s main focus was to engage in social responsibility initiatives that dealt with only better future for the employees of the company and the environment of the company. However, those approaches have changed now days (Kotler and Lee, 2011). For example in view of the earlier corporate social responsibilities norms a company manufacturing hygienic soaps would have earlier used recyclable materials in production or would have treated employees fairly in the production and manufacturing process. In order to feature inclusive strategic objectives the company would have employed differentially able individuals. However that focus is changing slowly as is evidenced from the approach by Hindustan Lever in his latest social responsibility strategy. The Unilever tries to create social responsibility values that go much beyond just reducing the organizations foot print (Mullerat, 2011). The Hindustan Unilever recognized that in preconceiving its market for the hygienic soap brand it could ensure that the diarrhea related deaths would be reduced (Asian Development Bank, 2009). The diarrhea killed about 5,000,000 children every year. The company launched Lifebuoy swastha chetana program a program by which the company hoped to promote hygiene and reduce the death caused by diarrhea. The program had a massive reach in India and was able to save many lives. The economic impact of the campaign was also enormous and the company was able to gain 14% market share (HUL, 2011).GE has been doing the same in the health care sector. One of the problems with the health care sector is that the medical instruments and the. CSR of Tata group vs Unilever and G.E.
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