That is, with every firm including mass media firms wanting to expand their geographical reach and make an imprint in various markets, there will be enough opportunities for it, to initiate entry into a foreign market. This economic aspect of globalization only impacts the culture and the identity of the entering countries’ people and its society and makes them assimilate and encourage the new cultures and identities, leading to global consciousness or identity or multiculturalism. The physical separateness between the countries and culture has become a thing of the with the entire world and the various cultures turning into a homogeneous entity.
The interaction and thereby promotion of multiculturalism is mainly brought on by the emergence of transport and importantly mass media-related communication tools, which are clear by-products of globalization. That is, as foreign countries or firms or individuals wanted to explore, interact or even wanted to do business as part of globalization, they used the above-mentioned tools of transportation and communication as the aid. “ The new facilities of transport and communication allowed for a rapid transformation of horizons of expectation of ordinary people all over the World” (Claval 2009, p.
All these communication and media tools by crossing boundaries as part of globalization are making an impact on social change. That is, like the restriction placed on foreign firms from entering new countries, media forms were also restricted from entering new territories. But, with the advent of globalization and development of technology, media forms are working as a key part of globalization and thereby impacting social change. Thanks to the proliferation of media or Television channels the increasingly ubiquitous nature of computing and telecommunications, we are entering an era when mass media will be everywhere and we will use all kinds of media in relation to each other.
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