Virgin Group employs communication skills when conducting its business especially when getting feedback from customers. Cmmunication skills make it understand customer needs and expectations. I addition, te group has a set of other entrepreneurial skills like management skills whereby, i manages the staff, rsources, ad customers effectively. I is also able to research and analyze data effectively and adapt to market and technological changes. Mrketing strategies contribute extensively to the results an organization realizes. A such, i calls for proper implementation of these strategies and understanding of the evaluation of every potential client within reach.
Vrgin Group has a good marketing strategy to remain competitive. I has pricing policies whereby every customer has available service in accordance to the need and affordability. I runs promotional activities, ad advertisements to create awareness of its available services thus increasing market share and customer base. Is distribution is widely spread all over the world by establishing outlets to reach its diverse and widely spread customers. Tis group has well trained employees and practices continuous training for its staff. Is services high quality, ad they focus on each customer segment.
Te group is consistent in scanning the business environment. I identifies its strength and weaknesses in the business process. Tis helps it correct the weakness by finding out the most suitable solution. O analyzing any opportunity and/or threat within the external marketing environment, i strategizes on how to grab the present opportunity and respond to the threat (Ferrell and Hartline, 2010, pVirgin Group has policies and procedures that govern its operations. Tese policies enhance goal achievement and create order business Terefore, cnflict of interests and negligence are at a bay.
Bdgets are of major concern because the company does not want to realize losses. Te groups’ expenses are cost-effective. Is management ensures reduced costs and effective production. Terefore, te group operates within the set budget. Vrgin Group is proactive in response to business needs since it provides opinions and option before the problem occurs. Tis has a competitive edge due to its capability to respond to customer need effectively before they complain. Te group concentrates on Innovations inventions through. ..
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