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Virgin Blue

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Tiger Airways did cut off its price; cnsequently, bt the Virgin Australian Airways by investing in the project supporting premium economic sector service offered by the airlines. Plitical: Te JetStar Airways is purely 100 percent an Australian based company. They have the whole ownership to all the operating hubs and profit gained by the airline business to them. A JetStar is expanded in many countries (in correspondence) with the alliance of Qantas, te Australian government limits the foreign ownership to 49%. De to this, te net profit decreases the instability of risking the loss of brand are still faced by the airline management system.

Eonomical: Ater the incident of 9/11, tere has been a major decrease in the number of passengers flying via JetStar or any other airlines. Te sale has dropped massively, ad the company is going under process of recovering the dropped profit margin. Frthermore, te petrol prices have touched the sky, rsulting in an increment in the expenses for the JetStar, acompanied by the need of high security and tax charges that has to to the Australian government.

Scial: A there are fewer travelers now, te income is not pleasant, bt still the level of expenses and wages to pay the employees working under JetStar remain unchanged. Te incident of World Trade Centre has resisted people from using airways as means of transportation. Dsmissal of staff will heavily affect the goodwill of the airline, ad it just can’t be afforded at the time of this intense competition against Virgin Australia and Tiger Airways. Tchnological: Te use of advanced technology can be a asset the JetStar airways.

Te airway doesn’t use the method of e-ticketing as an option to book tickets via the internet. Tis is the main drawback of the JetStar airways because mainly all big airlines have an online ticketing and reservations system facilitated for their customer use. Tis is critical because this will attract more customers in contrast to other Australian domestic running airlines. Tis will enable customers to book tickets, cnfirm their seats and check out other various options offered on behalf of the JetStar organization. Tere lots of in JetStar to cover up its weakness and easily lead in the completion against Virgin Australia, Tger Airways and other domestic airlines.

Fr it, tese main objectives should be kept in mind for future. ..

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