The basis of the brand will be a logo that will appear on the products, pckaging, pomotional materials and the company’s website. Te brand Express Vending LLC will consist of a blue animated image of the letters E and V with the companies name beneath it in italics. Te design of the brand is such that there will be no conflicts about the brand logo both in the local and the global market. Oe of the most significant components of the marketing mix is price. Picing is a significant because it relates to product positioning.
Picing also impacts on other elements of the marketing mix such as channel decisions, pomotion and product features (Logue, 2012). Te optimal price is the price that maximizes profits while matching the quality of the products. Te company will conduct a market analysis to establish the market segment that has the highest sensitivity to price. Snce Express Vending LLC is a new company, i will have to adopt a strategy that will attract loyal customers to its customer base. The company will be operating a market that is growing rapidly and one that is bound to have many competitors.
Te company will thus have to charge a price that matches the quality of its products. Te company will charge a higher price than the price that the competitors charge because the products will be of high quality. Te company plans to offer high quality products, sch that customers will get value for their money. Te company will develop the products using high quality raw materials and the latest technology in order to ensure customers get exceptionally high quality products.
Sch a pricing strategy that matches the price and the quality will give the company a competitive edge in the market (Usunier, 2009). I competitors introduce a lower price, te company might lose some consumers, bt will retain those clients who are pursuing quality products. Te branding will emphasize on the quality of the products. Cnsumers following the brand will be expecting to purchase exceptional products that utilize the latest technology. Te pricing strategy will thus be in line with branding strategy. Adistribution is the chain of business through which products and services passes till it reaches the end user.
Te channel can include wholesalers, dstributors and retailers. Wth the advancements in technology, te internet has become part of this chain in terms of e-commerce. Te...
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