At the same time, fod habits and dietary patterns of consumers have also continued to change, i the wake of health campaigns in reference to diet and lifestyle, mny people have started focusing on their health and well-being (Baourakis 2004 76). I the recent past, fod has developed to become more integrated with health aspects, o the other hand, cnsumers are increasing becoming informed about nutrition and the importance of healthy eating habits. Tis follows research reports by health organizations and international agencies that organic foods had countless health and nutritional values in comparison to conventional foods available in the market and many eating joints.
Fom research reports, tere have been changing buying patterns from consumers in the wake of the need to make better and informed choices about their healthy lifestyles (Southerton 2011 176). Te buying patterns appear in the schematic diagram below in four main stages; te input, iformation process decision process and the fourth stage that describes the variables influencing the decision process. Te input stages comprise of market stimuli and research activities, wich act a platform from where consumers interact with various kinds of foods and materials advocating certain eating and buying habits.
Te consumer internalizes these information through various information processing systems, fr instance, b being exposed to certain foods and learning about their benefits and associated advantages, te consumers all this in memory with the hope making a decision to make a try (McGinnis 2006 103). Te decision-making process relies on the information that has been received and internalized in the mind of the consumer; h makes an evaluation of various about belief, atitudes and other views held over such foods.
I making purchase decisions, te consumer has to put into perspective the various environmental influences and individual differences. Te ability of the consumers to have persistent repeat purchase patterns depends on the level of utility that is derived from the foods consumed and the perceived health associated with such foods (Plunkett 2013 245). Acode of ethics, wich is also described as a code of ethics describes those principles and practices that are set to helps to govern the conduct companies and other...
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