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Usage of females in in marketing and selling products

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Therefore, wmen today are less offended by the portrayal than they were in the previous days. Mreover, te new era has been changing the concept of ideal self-image of women (Berberick 1-15). Te second point can be identified as the reason for the interplay of the social image of women. I has been largely observed that the image and role of women in the mass media has been affecting the dissemination of the role of women in the present world. Mreover, te effect of advertisement has largely been observed be affecting the cultural imaging of women.

Te message that social media portrays through the illustrated images of women as a sex object has been observed to be affecting the social image of the women at large. Dpending on this social message that is being delivered over by the mass media, cn majorly be identified through the effect created by the same on the development of the nation’s perception. Mreover, trough the spread of the social message and the way women are portrayed in the social media i. a sex object has been affecting the social stratification of the women at large.

Aditional to the above statement, i has been observed that the mass media has always focused on portraying images of women based on sex-roles to appeal and attract larger masses. I this regard it can be stated that mass media observes women to be a source of entertainment and an instrument, t increase the sales of the products and services rather than treating women as a substance of respect (Ceulemans and Fauconnier 1-38). A discussed by and Fauconnier, te social status of women will always be affected negatively until women are treated as a part of the society in a respectful way and not based on their gender role but as a strong individual (1-38).

Mreover, uilization of the physical appeal and appearances of women to sell along with promoting the products has been affecting the social image of women. Smilarly, i order to increase the sales of the products, dfferent advertising agents have been deviating from their ethical dilemma and have focused on instigating general interest of the public through the portrayal of women.

Hwever, mst of the imaging of women in the mass media has been portrayed as a physical appellate to the opposite sex in order to increase the marketability of the product. Uages of female in few...

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preview essay on Usage of females in in marketing and selling products
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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