Business in a Global Environment
Factor, wich comprises environmental scanning, cntrols, cmmunication, aaptiveness, aalysis, itegration, mltiplexity, ad industry experience, ws by far the most important factor in separating the successful companies from the unsuccessful. Coo (2001) further classifies environmental scanning as active and passive. Tere is a certain amount of...
Pages: 10 (2500 words)