A flashback of how IGT was faring in the industry before Kaminkow came aboard makes us realize how phenomenal his arrival to the company, and to the industry as a whole, had been. Rivlin did not present Kaminkow with a sardonic smile; Kaminkow, in fact, was a kinder man. He was a lot more sensitive to the responses and needs of slot machine players. His sensitivity allowed him to design machines that were able “ to hook so deeply into the player’ s cerebral cortex. ” This clearly shows that the slot has power over the emotions and has become an addiction.
The message that playing the slot machine has become an addiction was supported by statements from authorities in the fields that deal with addiction. After presenting the truth about how these machines were designed, Rivlin reinforced these by presenting statements that confirmed the effectiveness of the designs. Nancy Petry, a psychiatry professor at the University of Connecticut School of Medicine, clearly puts the message into words when she said, “ No other form of gambling manipulates the human mind as as these machines.
All throughout the essay, we are given a glimpse of the unnamed but well-described slot machine players. The typical gambling stereotypes provide examples of the extent at which these slot machines have greatly affected us. The couple observed by Baechlor in the fifth paragraph is one of the first examples of how people allow themselves to be subtly tricked into spending more than they realize by the promise of winning something big. Baechlor confirms that this couple’ s trusting disposition is mirrored by many others when he “ You can see it on their faces every time… They feel they came so close.
They’ re ready to try it again because next time they’ re going to get it. Rivlin mentions another character that illustrates how disorienting and intoxicating the promises of winning a game in the slot machine can be. He presents Ricky Brumfield, a mother of two, who fell into debt nine months after she won $3700 after she first played a slot machine.
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