As a result, businesses should sink a greater amount of capital costs into incorporating different forms of tourism services and centers of production that the destinations appeal to the tourists. There lies its complex nature in crossing the link between the different sectors to accomplish success in creating and offering the required services. The above-mentioned components are usually required separately and/or jointly by a consumer and consumed in a sequence.The complex nature of the tourism supply component is not made any easier by the features that it is associated with. Firstly, the services are intangible as the visitors are not able to examine its quality levels before consumption. Moreover, the final product that is involved in service delivery relies heavily on the competence of the human resources alongside the appeal of the natural resources.The major issues that affect the tourism supply are issues involving the image and the business environment. Generally, the issues are from the complex nature of tourism supply as discussed above. As explained, the image associated with a destination influences the visitors’ attraction. As a result, businesses should take note of its influence before offering goods and services. For example, Pacific Islands’ appeal is as a direct result of marketing the place and its environs as a green and peaceful destination with its beautiful scenery, landscapes and its diversity in offering the best outlet for summer sports to health-related tourism. From the image created, tourism destination and its associated products are able to be integrated within the key element that tourists associate with the destination (Euromonitor International 2014).The business environment also bears heavily on tourism supply. Most governments will allow tourism to operate in a free market economy while the business operates in a perfect market. In other destinations, the government intervenes to assist the sector in marketing and infrastructure. In the case where the government intervenes through its agencies, supply will always tend to be higher than demand. The individual businesses’’ concern is the level of competition that they face in their daily activities alongside government regulation in influencing their provision of activities. This indicates that the business environment and the
Euromonitor International. (2014). World tourism data and statistics. London: Euromonitor International.
Page, S. (2011). Tourism management: an introduction. Oxford: Butterworth-Heinemann.
Sinha, P. C. (2008). Tourism management. New Delhi: Anmol Publications.
Song, H. (2012). Tourism supply chain management. Abingdon, Oxon: Routledge.
World Tourism Organization. (2013). Compendium of tourism statistics. Data 2008-2012 Data 2008-2012. Madrid: World Tourism Organization.
World Tourism Organization. (2010). Measuring tourism supply. Madrid: WTO.
Please type your essay title, choose your document type, enter your email and we send you essay samples