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Tourism Marketing Essay Example

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Tourism Marketing

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(3) (See Table I – The Changing Hawaii Visitor at a Glance - % of Total Arrivals on page 9)Despite the increase in both domestic and international travel by air, development of Hawaii’s tourism industry is still not good considering since the visitor spending is way below the level that the country received back in 1999.The growth of tourism industry worldwide resulted to the continuous expansion in the consumers’ choice of destination. Due to tight competition, tourism in Hawaii needs to remain competitive in the global marketplace in terms of implementing an effective positioning strategy in each destination places and offering an affordable price or tourist packages to the consumers.Calantone et al. (1989) stated that proper management in tourism is necessary in creating a distinctive image or an outstanding perception with regards to a specific tourist destination. (5) Good destination images play a critical role in designing and implementing good marketing strategies for tourism. Normally, a destination with an attractive image is more likely to be preferred by most of the international travelers.Aiming to encourage prospective tourists in choosing a destination, a lot of tourist companies heavily rely on using promotional literature such as travel brochures and posters, newspapers or magazine print ads, television ads, and/or the advertisements on the Internet.Colorful destination images are effective in creating a positive impression on consumers. It has an impact on the preferences of the decision-maker. Sometimes, a good feedback coming from the word-of-mouth advertising is also one of the effective ways of encouraging the tourists to choose a specific destination.Based on a survey that was conducted to measure the overall rating of the most recent vacation to Hawaii, majority of the visitors rate their trip to the country as excellent. (8) Roughly two-thirds or 67.4% of the visitors coming from the U. reported to have a positive experienced during their most recent trip. The slight decline in the number of U. visitors from 72.4% in 2003 down to 67.4% in 2005 may indicate either a slight decline in satisfaction or due to some economic difficulty in the U. (See Chart I – TheVisitor satisfaction is an indicator of tourism industry performance. When Hawaii’s tourism receives good feedback on the services received by the travelers in each destination point, there is a higher chance that Hawaii tourism will achieve

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preview essay on Tourism Marketing
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Undergraduate
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