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Tourism Marketing

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(3) (See Table I – The Changing Hawaii Visitor at a Glance - % of Total Arrivals on page 9)Despite the increase in both domestic and international travel by air, dvelopment of Hawaii’s tourism industry is still not good considering since the visitor spending is way below the level that the country received back in 1999. Te growth of tourism industry worldwide resulted to the continuous expansion in the consumers’ choice of destination. De to tight competition, turism in Hawaii needs to remain competitive in the global marketplace in of implementing an effective positioning strategy in each destination places and offering an affordable price or tourist packages to the consumers.

Clantone et al. 1989) stated that proper management in tourism is necessary in creating a distinctive image or an outstanding perception with regards to a specific tourist destination. 5) Good destination images play a critical role in designing and implementing good marketing strategies for tourism. Nrmally, adestination with an attractive image is more likely to be preferred by most of the international travelers. Aming to encourage prospective tourists choosing a destination, alot of tourist companies heavily rely on using promotional literature such as travel brochures and posters, nwspapers or magazine print ads, tlevision ads, ad/or the advertisements on the Internet.

Clorful destination images are effective in creating a positive impression on consumers. I has an impact on the preferences of the decision-maker. Smetimes, agood feedback coming from the word-of-mouth advertising is also one of the effective ways of encouraging the tourists to choose a specific destination. Bsed on a survey that was conducted to measure the overall of the most recent vacation to Hawaii, mjority of the visitors rate their trip to the country as excellent.

8) Roughly two-thirds or 67. 4 of the visitors coming from the U. rported to have a positive experienced during their most recent trip. Te slight decline in the number of U. vsitors from 72. 4 in 2003 down to 67. 4 in 2005 may indicate either a slight decline in satisfaction or due to some economic difficulty in the U. (ee Chart I – TheVisitor satisfaction is an indicator tourism industry performance.

Wen Hawaii’s tourism receives good feedback on the services received by the travelers in each destination point, tere is a higher chance that Hawaii tourism will achieve...

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preview essay on Tourism Marketing
  • Pages: 6 (1500 words)
  • Document Type: Essay
  • Subject: Unsorted
  • Level: Undergraduate
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