Also of importance are the attractive beaches of the Antalye and the seaside resorts found along the mountains of the eastern side of the Black sea. Te major tourist destinations commonly liked by most tourists locally and internationally include Aspendos Theatre, wich was built around 155 AD during the reign of the Roman emperor Marcus Aurelius with a capacity to host between 15000 to 20000 people. Nxt there is the famous Patara beach, ahistorical scenic beauty as it is considered the cradle of the endangered Loggerhead turtle (Turopia 2010).
is also said to be the birthplace of the 4th century Byzantine bishop St. Ncholas who became the legend Santa Claus. I has massive stretches of sand, wich overlaps to about 9 miles, b coverage. I is also supported by ancient Lycian and Roman ruins and swooping dunes with no visible building a part from a small cafe. Te mentioned attraction sites are just but a few among the numerous destinations scattered in different regions across the Turkish nation. Tis calls for a sound marketing research, aalysis and evaluation that an appropriate strategy is arrived at.
Tis will be discussed in the following section. Te tourism industry has unrivalled contribution to many economies as compared to other industries (Tsiotsou and Goldsmith 2012). Hwever, fr this potential to be tapped at higher levels in Turkey and elsewhere in the world, i is important that there is an appropriate marketing plan and strategy that has been put in place. Te tourism industry is divided in different sectors that require different marketing approaches. Te Turkish tourism has been broadly divided into main categories that include natural attractions, hstoric attractions, cltural attractions and the hospitality sector.
Te marketing methods employed in these sectors and other sub sectors tend to follow same concepts even though there are slight variations. Wereas the hospitality sector depends on the attraction sites for promotion on the other hand, te cultural attractions are dependent on other segments since visitors are more attracted by hospitality and nature before they think about culture (Woodside and Martin 2008). Pomotion is done through packages that combine travel, acommodation and interaction with communities.
Hwever, sme visitors may prefer to...
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