Technology management being an interdisciplinary knowledge includes both macro and micro levels. A the national/international or macroeconomic level, tchnology management might be very helpful in shaping public policy. A the organizational or microeconomic level, tchnology might be helpful for individual firms/organizations in forming and stabilizing their competitive position on the market (Khodadadsiaestalkhi et al. Te focus of this paper is made on the role of technology management at microeconomic level, wth application to a specific company. Tere were identified several key factors, wich have significantly influenced the new Sme of these factors are referred to the following tectonic changes: prvasive globalization of markets, spply chains, surcing and innovation; oen innovation, lnked to a preference for open systems with diverse stakeholders; coud and mobile businesses, cber-physical systems and self-managing intelligent environments, cowdsourcing of talent and technologies created trough online channels (Akhilesh, 2013: 136).
I a result of several substantial changes within the last ten years, mny companies have faced the necessity to adjust to the current trends in technology management in order to stay competitive and to develop Te process of managing technologies can be divided into several categories varying from innovations’ development and management to assessment, poduct development, cmmercialization, mrket entry and strategic actions (Kunz and Warren, 2011).
Tere was also developed a huge variety of Technology Management methodologies. Hwever, al these methodologies could be grouped into eight key categories, icluding: Tchnology Management framework, Iformation systems, Iformation and communication technology, gneral and policy research, dtabase technology, itelligence/expert systems, mdeling and statistics methodology (Liao, 2003). Frther, Lao (2003) has summarized relevant literature review on technology management has a framework and its applications, fr each of the above listed categories.
Blow is presented with technology management applications. A not all applications are relevant to the case of Company XXX, oly some of the applications will be discussed in greater details, nmely: nw product development, bsiness model, bsiness. ..
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