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SWOT analysis for Waterford Wedgwood

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Handmade special, made crystal pieces – They have 3 types of crystals products, which gives buyer s a wide array of choice. They can choose to buy from the handmade section, the semi-hand made section and machine made productsno unique deliberations made on publicizing, so as to fortify the picture of their items they will be requiring another promoting method – they do not have a planned marketing strategy which is very essential in today’s era of extensive competitionproducts are acknowledged as treasures which is decreasing the organizations deals – Their rich quality of the product have been used by families from one generation to another, this decreases the sales as one product is used for a lifetime and people do not feel the need to buy another product.Opportunity of entering into ease creating markets of European nations – They should plan to enter new market and grab the untapped consumers to increase their market share. Europe is the best option for them because of its rich history and culture.Further improving its open picture by including something about morally processed items to its CSR approaches – It is very important to have Corporate Social Responsibilities for organisation in today’s business world.Potential threat for rivalry from European companies – Though they have opportunity of expanding in Europe, they will be facing immense competition from their rivals, especially because of the fact that they do not have strong marketing strategy.Exchange rate variance – While globalizing one major issue that is faced by various companies is the difference in currency and their exchange rates. They will also be facing the same issue and it might hinder their profits if not handled properly.Waterford Wedgwood is 200 years old company and has a rich presence among its customers. They should work on their strengths and come up with exclusive designs and different ranges for their customers. They should also think of globalizing and expanding their presence in Europe because of the presence of potential customers in those regions. The company has the experience and back up of Waterford which can help them in their business planning further. Another important aspect of today’s business world is the concept of marketing and promotion. All their competitors are using promotion to attract potential customers. Waterford Wedgwood in spite of having world class crystal
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