Sustainability is the main channel through which organizations and corporate entities express their concern for inter-generational equity and environmental quality (Karlsruher, 2011, p. The concept of sustainability is in itself an element of ethics in the sense that it addresses fundamental questions on the morality of economic and organizational operations in the human-environment relationship. For sustainability to be achieved, organizations have to address all the cultural assumptions related to economic growth and development while fulfilling moral obligations bestowed upon them (Karlsruher, 2011). Therefore, sustainability is driven by ethics; without ethical considerations, sustainability is void (Lemons, 2007, p. For the full potential of sustainability to be harnessed, organizations have to reflect and consider all the values and cultural worldviews pertaining to their operational activities. This will boost the durability and fairness of human-environment relationships (Lemons, 2007, p. Sustainability begs for the consideration of future generations and the environment in the fabrication of policies, production and consumption activities and general interaction with the environment. These are all issues pertaining to ethical considerations (Newton, 2003, p. The ethical consideration of the human-environment relationships during economic development is an act of sustainability. Making the concept of sustainability practical is an act of social responsibility since it is involved with the protection of the environment which the society depends on for resources necessary for survival.A practical example is ideal in understanding the complex relationship between sustainability, responsibility, and ethics. One of the global corporate pioneers in sustainable development is Alliander in the Netherlands. For years, this company has been on the forefront of energy reforms and reduction of greenhouse gas emissions (Pearce, Barbier and Markandya, 2007, p. Being a grid management company in the energy industry, Alliander spearheads the transition from fossil fuels to more environmentally friendly fuel options like solar energy and biomass from livestock farming projects. By promoting the use of sustainable energy, Alliander acknowledges sustainability as a management principle of sustainable development.
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