Therefoe, there are still very different opinions regarding the necessity of surveillance: sme scholars mentioned in the readings do not see surveillance as a negative phenomenon while others emphasize its harmful effect because on a person as it involves intrusion into personal life. Bt for us as fort he common media users it is nessessary to understand and assses the harm that surveillance can bring in our lives. Poponents of surveillance see the collection of information on citizens as “crucial for civic life” (Allmer, 2011, p srveillance matters when it concerns safety of the nation in the objects which are often under threat.
Oponents fid a number of arguments that are discussed further. Tere are many different methods of surveillance and it is impossible to proclaim them all as either good or bad at once. In my study I will try to trace how various types of surveillance affects common citizens. Frst the essay will be focused on the corporate surveillance. Te corporate surveillance takes place on the social platforms such as Facebook, Titter, YuTube applications such as Foursquare.
Te reason why social networks are used for the surveillance because these services collect huge amount of information by allowing individuals to communicate with each other, echanging photographs and share their interests and likes (Albrechtslund, 2012, p The social networks stress users to use real names, email address, oher contact information as well as to fill out information about user’s religious views, iterests and hobbies (Wagman, YAR, p The provided information allows corporations to get know better their users, teir preferences and behaviours and the information into a capital by selling the users’ information to the advertisers (Fuchs, 2011, p Based on the detailed information, avertisers can make assumption about users’ preferences and target them with individual advertising.
Te more time we spent on social networks, te more information we create, te bigger profit these companies accumulate, ad the more accurate are the products offered to a user. B participating in social networks users create a product, wich is later sold back to us in the form of advertising. A a result, audience is sold as a commodity (Fuchs, 2011, p “Commodification is the process of. ..
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