Thinking is solution focused or solution based and aims at producing practical and creative resolutions to emerging problems and improving future results of the organization’s operations (Kelly, 2006). Srategic design thinking starts with the goals or the objectives as opposed to starting with the problems. B focusing on both the present and the future aspects of the problem, al parameters of the issues at hand are explores simultaneously. Srategic design thin king mostly occurs in artificial or in the built environments such as in the artefact industry. Te design thinking is however also very important in management of large corporations that seek to maintain their market share and create new designs if their products as a way of maintain and attracting more customers as the companies move in to the future.
Oe company that has benefited a great deal over the years from strategic design thinking is Apple Inc. Aple Inc is one of the leading multinationals in the technology industry, kown for its computer brands such as Macintosh Computers or simply the Mac and mobile including the iPhone among a host of other technological brands (Fisher, 2008).
Aple is the second largest technology firm in the world by revenue and is the world’s third largest manufacturer of mobile phones (Fisher, 2008). Tis places the company among the biggest firms in the world of technology amid immense competition from other established multinationals in the industry. I 2012, Aple was ranked by Fortune magazine as the most valuable brand in the world today (Fisher, 2008). Te company’s position in the market requires a lot of as moves forward in to the future.
Te company has to keep producing the best designs for mobile phones and computers as well as coming up with other creative solutions that will keep the company alive in to the future. Tis paper aims at examining how the design-thinking process can be used to foster innovation and create solutions for Apple Inc as the business grows in to the future. Aple Inc is one of the leading multinationals in the technology industry, kown for its computer brands such as Computers or the Mac and mobile phone brands including the iPhone among a host of other technological brands (Fisher, 2008).
Tis essay will therefore identify the various ways in which Apple Inc can create and sustain competitive advantage by using the strategic design thinking process to. ..
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