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Strategic States Model

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The “ one for one” model was a successful business model adopted by Warby Parker (Warby). The entry into the eyewear business proved to be successful considering the small beginning of the business. The idea was born by 4 business minded Wharton graduates. The energy gained popularity for the disruption of the “ eyewear industry” as their products were inexpensive. Additionally, the use of “ buy a pair, give a pair program” proved to have increased the customer experience of the firm. This caused a huge positive impact that was used in a customer base and impacting the social aspect of the business.

The idea behind the start of the business was to offer consumers value for their money. This was occasioned by the need to disrupt the eyewear industry as the entrepreneurs felt that the industry was valued at 65 million was ripping off unsuspecting clients. The genesis of the firm was to create own integrated brand and cut off prices form between $500 -$600 to $95 (Vasudha, 2015). The model effectiveness was also realized owing to the partners' commitment set the second goal to focus on creating a for-profit firm and create a positive impact across the world.

This is essentially an ideal way the firm entered the market. Everyone often desires products of high quality at an affordable price. This was appropriated by Warby. The crafting the Warby firm took in customer satisfaction and offering overwhelming customer experience is evidenced by Michal Mathis facebook post. Considering the power of social media, it was appropriate for Anjali to response to Michael’ s post as he was in charge of innovation and overall counseling.

Michael comment about the company’ s customer focus boosted the company’ s market. As the Warby developed, it reached 500000 marks in 2013. As a concentration in creating social impact, the massive sales saw the firm done eyeglasses to the developing countries. This meant that the company’ s had already put over one million people in eyeglasses.

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preview essay on Strategic States Model
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
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