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Strategic Planning for the Sony Corporation

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Thompson (2005) includes Joint venture as a key form of limited growth. Tat is, istead of spending heavily to completely acquire other entities, oganizations can select capable partners and enter into joint ventures with them. Tis way, oganizations like Sony can match, cmpliment and accentuate their capabilities along with their partner. O those lines, Sny as part of their future strategy can enter into joint ventures with hardware manufacturing companies. Sny has already began plans in that direction by launching talks with certain hardware manufacturing entities like Japan Display ad other players.

Jpan Display Inc. i regarded as “the worlds biggest maker of liquid crystal displays for smartphones and tablets”, ad Sony is considering setting up a joint venture with it for developing organic light-emitting diode (OLED) displays for its’ smartphones as well as tablets. Acording to Thompson (2005) retrenchment is always considered as a remedial action, ad that includes assets reduction strategy, cst reduction strategy, rstructuring, ec. Tat is, oganizations need to first focus on its business segments, wich are not functioning up to the expected levels.

initiate correction strategies to make it work, ad even after that if it does not work, tey can come up with assets reduction strategy, rstructuring, ec. Wth Sony facing sizable losses particularly in its PC as well as Television business segments, a part of its future strategies, i can implement retrenchment or assets reduction strategies in the PC business, ad restructuring in the TV business. Tat is, i can sell off its PC business, ad create a wholly owned subsidiary for its TV business or even get into a venture with other key player in the TV segment.

Wth China being one of the largest gaming markets with huge population, Sny can earn sizable profits, i it makes a strong entry. Tis perspective was validated by Satoshi Nakajima, aspokesman for PlayStation console business, wo stated, “e do recognize that China is a promising market, ad we will continue to study the possibility. ”(Carsten 2014). Te other advantage with this strategy is, Sny has partnered with the state-run Shanghai Oriental Pearl Group to make and sell PlayStation consoles and in China, ad through this association with a local player, Sny can successfully ‘piggyback’ on it.

Hwever, te disadvantage with this strategy is, Cina is strongly...

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preview essay on Strategic Planning for the Sony Corporation
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Management
  • Level: Undergraduate
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