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Strategic Plan Part 3: SWOTT ANALYSIS

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Sector, it can be said that the goal of Super Fit Gym is to go for acquiring around 10% of the total fitness market of that region within the first two years of its operations. To achieve a strong profitability position, the super fit gym should focus on generating high sales for the services. While reviewing the competitive position, the fitness firm should target to occupy the top position in the upcoming two years.The customer perspective of balanced score card discusses the target market as well as the desired target audience. The customer perspective also takes into account the prospect of value proposition for the desired market and target audience.The target audience for the fitness company is multiple in nature. It comprises of the young people, middle aged as well as the elderly people. The market that is being targeted is the regions adjacent to the gym’s location. The value proposition of the organization is to provide high quality fitness services to the consumers.While discussing the customer perspective in regards to the balanced scorecard, which is a vital tool for designing strategic objectives, the factors of customer satisfaction as well as customer retention have to be considered as well. To ensure customer satisfaction of the target audience, the services of the gym will be priced at an affordable and reasonable rate. Also, for increasing customer satisfaction for the services of the gym, the fitness organization will look forward to offering services of fitness through expert fitness trainers only. In order to look after the issue of customer retention, the gym will be conducting periodic survey exercises so as to understand the customer satisfaction level. It also needs to be mentioned that the conduction of surveys will help the gym to pinpoint the issues which might help in betterment of services, thereby increasing customer value and customer satisfaction.The internal process perspective of the balanced score card concentrates on identifying the issues that the organization must excel so as to continue enhancing the value of the services offered to the customers (Niven, 2005, p. The internal process perspective often evaluates the daily process, through which the service which is offered to the consumers. The various factors that comprise the internal process perspective of balanced scorecard are measures of process performance, productivity enhancements and operational metrics.The Super Fit Gym provides fitness
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preview essay on Strategic Plan Part 3: SWOTT ANALYSIS
  • Pages: 5 (1250 words)
  • Document Type: Essay
  • Subject: Business
  • Level: Undergraduate
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