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Strategic Marketing Assignment Essay Example

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Strategic Marketing Assignment

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For this purpose, goal is to increase customer base by 10% in 2013. But how could this be done? These could be done by wrapping up the 4Ps of business – the product, price, place and promotion.Although Starhub Mobile is the last entrant to the Singapore’s mobile market, operating nation-wide, it is now the nation’s second largest mobile service provider. It is recognized by customers due to its innovative and pioneering services and pricing plans offered to users. For example, its 3G Power Value 100 gives a bundle of services, like free incoming calls, free miss call alert, and free voicemail. It also offers promo discounts for subscribers and convenient pricing plans.The company is all set to introduce 4G Model that has added features and will give more value to customers. StarHubs 4G LTE network coupled with the advanced DC-HSPA+, offers customers an improved peak downlink speeds of up to 75Mbps1 and 42Mbps1 respectively. The Customers can expect increased data capacity, improved speeds and reduced latency.Starhub has been successful in entering partnerships and alliances with networks in selected Asian countries. Groundwork has been laid to its entry to China. They could also do this strategy in other countries as well since they have the necessary resources to back them up. BRIC countries maybe a good starting point as these economies shows of ever increasing importance to the strength of global economy. The goal is to establish interesting connections in Brazil, Russia, India and China by 2014.A joint management such as partnerships and exclusive contracts are popular strategies in international management since it allows integration of a foreign environment and avoidance of control problems. Since this has been a successful mode of entry for the company, same pattern is recommended as company is already familiar with rules.Market commitment is described in Marketing Dictionary (n.) as a degree of company’s involvement that a company seeks in a particular market. This commitment maybe classified as strong, average or light. Lack of commitment may cause revenue decline, and a reduction of market share. Reasons that describe lack of commitment are: maybe company is too slow in responding to changes in market conditions or failing to attract new (or younger) customers.As it is, competitors are challenging the market position of StarHub. On this, StarHub

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preview essay on Strategic Marketing Assignment
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Masters
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