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Acquiring Dealership of Iphone models from Apple Incorporation Essay Example

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Acquiring Dealership of Iphone models from Apple Incorporation

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Acquiring Dealership of Iphone models from Apple Incorporation. The Apple Incorporation has constantly focused on product development, innovation, differentiation and positioning. Indeed, Apple’s all new products such as iPhone, Ipad, iPod, and other mobile, music and computer devices received greater consumer acceptance and popularity. Consumers in every geographical region have the inclination to acquire Apple’s products because of quality, durability, reliability and authenticity. In other words, all distribution channel members associated with Apple also reap financial benefits as they directly contribute in sales to end-users. Considering the above, the investor has also decided to acquire Apple’s dealership for iPhone models and to market through a commercial retail outlet, which would be established at mobile market in New York City.

It has been forecasted that the store will attract a large pool of buyers who demand Apple’s products from an authorized dealer so that they do not face future problems in case of any defect or technical fault.
Mission:
To offer iPhone 3-G and other models to potential clients who have the inclination to deal directly from an authorized distributor. To focus on providing a shopping experience to valued buyers; thereby building cordial relationships, maximizing satisfaction, loyalty and monetary profits in the long run.
Target Market:
The seller will target consumers in the age bracket of 15 – 65 from middle-middle, upper-middle and elite households in New York (USA), which demand iPhone models (3G, 4 etc.) The store will target the above-mentioned market segments and is quite hopeful that sales growth will be observed because consumers are inclined to Apple’s products. For instance, there is the greater probability that the owner will extend portfolio and start marketing other Apple products in near future. As far as demographic features are concerned, it is worthwhile to mention that over 80% US population lives in urban areas where life is fast and people require advance mobile devices for communication and business connectivity.   . Acquiring Dealership of Iphone models from Apple Incorporation.

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References

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No author (2010). “United States Demographics Profile 2010” Indexmundi.com [Online] Available at http://www.indexmundi.com/united_states/demographics_profile.html

No author (2010) “Demographics USA 2010” Srds.com [Online] Available at http://www.srds.com/mediakits/us_weekly/demographics.html

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