Cost cut measures were implemented leading to layoff of about 20% of the staff and heavy investment in RFID (Radio Frequency Identification) tags to help in improving the Barcode Inventory Processing. Hwever this did not help the company and the AGM dismissed D’Saster and placed John Hammond as the CEO. A expressed by Courtney et al. ,1997, te case of JZ Benny is a management problem. Te company has been under a management that does not recognized that the company is in a dynamic industry which is highly industry has seen a lot of revolution and even the giants in Paris and Milan have not been spared.
Wth the rise of USA and ASIA and fashion centres of the world, te company needs to wake up to the changes taking place in the market. A part of the strategic management, te company should first embrace the e-commerce models to have more links between designers and customers. I should also look into expansion strategy to widen its operation base. Tis model should be in line with the following the business and its operation environment.
Te company should not be disposed to tycoon McQueen since it can use this proposed model to turn round its fortunes. (ichael and Jude, 1997)The company operates in an enabling political environment. Te fusion of the political and business environment is suitable for its operation. Te business commission has already barred McQueen from acquiring the company as per its rules. Wth the formation of the European Union the company should move on with its deal with Romania to implement the RFDI project will link its customers with designers to ensure that it places in the market what customers want.
Te European Union provides a wide customer base from where it can operate. (randford et al. Te Economic fortunes of the market are changing as consumers have gained more disposable income. Wth this knowledge the company should move from low fashion industrial segment which has become crowded to fast fashion segment in line with its competitors. Te formation of European Union provides a large customer base that can provide a huge base for company.
Wth a 30 million pounds overdraft, ad thinking of expansion strategy, te company should seek external funding for its operation. Amerger with another fashion industry operating in an outside market but with a sound. ..
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