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Communication Strategies - Strategic Communication in Public Relations Essay Example

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Communication Strategies - Strategic Communication in Public Relations

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Communication Strategies - Strategic Communication in Public Relations. Using evidence is this sense is the most appropriate tool, in particular when the facts are reinforced by universal human interests, aspirations and concerns, i.e. they should be congruent with the rest of similar messages as well as with the reader’s social perceptions. The proofs, presented in the message are understandable and point to the fact that the enemy is spreading their influence and are likely to cause unhealthy and unnatural changes in the U.S. government offices. In fact, there is plenty of evidence – for instance, the message informs about the first success and novelties, introduces by NARAL. This means, their policy is both workable and applicable so that the reader can ensure that he won’

t become a social marginal if he contributes to the growth of the Pro-Choice Group. Referring to evidence, the message also includes appropriate rights and freedoms declared in the U.S. Constitution and international agreements. This is probably an indicator of the group’s legality and obedience. Nevertheless, the main form of evidence presented is narrative, including appropriate newsletters, newspaper articles and their candidates’ brief biographies. Furthermore, the facts are shown neutrally and seemingly impartially, as the receiver is also expected to understand that the political group has the high degree of self-respect and doesn’t underestimate the importance of its opponent.
An action is the final stage of persuasion plan, as long as it demonstrates and recommends the ways of effective contributing to American democratic development, in particular, donating for NARAL’s fundraising needs. In addition, the reader is encouraged to advise the web-link to a friend or begin his/her mini-campaign, i.e. spread the information on the web.
Another noticeable strategic communication technique accords to consistency principle and creates a strong link between the message and concrete deeds, such as: “The
a flood of calls and emails into Senate offices from Choice Action Network activists like you helped block Majority Leader Bill Frist's dangerous and divisive "Child Interstate Abortion Notification Act" (CIANA) late on Friday, September 29”.  . Communication Strategies - Strategic Communication in Public Relations.

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preview essay on Communication Strategies - Strategic Communication in Public Relations
  • Pages: 4 (1000 words)
  • Document Type: Essay
  • Subject: Media
  • Level: Undergraduate
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