t become a social marginal if he contributes to the growth of the Pro-Choice Group. Referring to evidence, the message also includes appropriate rights and freedoms declared in the U.S. Constitution and international agreements. This is probably an indicator of the group’s legality and obedience. Nevertheless, the main form of evidence presented is narrative, including appropriate newsletters, newspaper articles and their candidates’ brief biographies. Furthermore, the facts are shown neutrally and seemingly impartially, as the receiver is also expected to understand that the political group has the high degree of self-respect and doesn’t underestimate the importance of its opponent.
An action is the final stage of persuasion plan, as long as it demonstrates and recommends the ways of effective contributing to American democratic development, in particular, donating for NARAL’s fundraising needs. In addition, the reader is encouraged to advise the web-link to a friend or begin his/her mini-campaign, i.e. spread the information on the web.
Another noticeable strategic communication technique accords to consistency principle and creates a strong link between the message and concrete deeds, such as: “The
a flood of calls and emails into Senate offices from Choice Action Network activists like you helped block Majority Leader Bill Frist's dangerous and divisive "Child Interstate Abortion Notification Act" (CIANA) late on Friday, September 29”. . Communication Strategies - Strategic Communication in Public Relations.
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