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Patchwork Analysis of the Organizational Structure and Architecture of Starbucks Essay Example

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Patchwork Analysis of the Organizational Structure and Architecture of Starbucks

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Patchwork Analysis of the Organizational Structure and Architecture of Starbucks. The purpose of Starbucks’ expansion has been to ensure that its unique experience is present in different countries. The company has focused on establishing both company-owned stores as well as franchised stores. According to the statistics released in the first quarter of 2014, Starbucks has 10125 company-owned stores. At the same time, the company had acquired 10394 franchised stores. Therefore, the above means that the Starbucks Company enjoys remarkable revenue from the company-owned stores whose 100% profit goes to the company (Starbucks Coffee 2008, p. The percentage of the royalty fees paid from the franchised stores has also served to increase the profit margins of the company. More precisely, the company operates under a target of establishing three new stores each single day.

The Starbucks Company has ventured into regions such as Europe, the Asia Pacific region, Canada, as well as Latin America. Notably, the company enjoys market leadership in the home country where it was established. Evidently, Starbucks Company has a plan of expanding further, especially in the emerging markets available in the Asia Pacific region. Starbucks Company has a range of products served in its stores. As highlighted above, coffee is one of the main products, with the company selling over 30 blends as well as single origin premium coffee products. The company also offers handcrafted beverages such as Frappuccino, freshly brewed coffee, Starbucks Refreshers, hot and iced espresso beverage, smoothies and different types of teas (Starbucks Coffee 2008, p. Starbucks Company has also ventured into merchandise specializing in products such as equipment used to brew coffee and tea, packaged goods, mugs, accessories, music, books and gifts. Recently, the company has also ventured into offering fresh foods such as sandwiches, salads, fruit cups, oatmeal, and baked pastries. The Starbucks Company also specializes in consumer products specifically coffee and tea. These are available in packs such as Tazo tea filter bags, Starbucks-k-cups portion packs, Starbucks via ready brew, and tea vanner verismo pods. Patchwork Analysis of the Organizational Structure and Architecture of Starbucks.

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Reference

Center, EBSCOhost, viewed 5 January 2015.

Starbucks Corporation SWOT Analysis 2014, Starbucks Corporation SWOT Analysis, pp. 1-12, Business Source Complete, EBSCOhost, viewed 5 January 2015.

Taormina, R, & Gao, J 2013, Maslow and the Motivation Hierarchy: Measuring Satisfaction of the Needs, The American Journal of Psychology, 2, p. 155, JSTOR Journals, EBSCOhost, viewed 5 January 2015.

Valančienė, L., & Gimžauskienė, E. (2008). Dimensions of Open System in Performance Measurement: Theoretical Aspect. Economics & Management, 79-87.

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