The Starbucks Company has ventured into regions such as Europe, the Asia Pacific region, Canada, as well as Latin America. Notably, the company enjoys market leadership in the home country where it was established. Evidently, Starbucks Company has a plan of expanding further, especially in the emerging markets available in the Asia Pacific region. Starbucks Company has a range of products served in its stores. As highlighted above, coffee is one of the main products, with the company selling over 30 blends as well as single origin premium coffee products. The company also offers handcrafted beverages such as Frappuccino, freshly brewed coffee, Starbucks Refreshers, hot and iced espresso beverage, smoothies and different types of teas (Starbucks Coffee 2008, p. Starbucks Company has also ventured into merchandise specializing in products such as equipment used to brew coffee and tea, packaged goods, mugs, accessories, music, books and gifts. Recently, the company has also ventured into offering fresh foods such as sandwiches, salads, fruit cups, oatmeal, and baked pastries. The Starbucks Company also specializes in consumer products specifically coffee and tea. These are available in packs such as Tazo tea filter bags, Starbucks-k-cups portion packs, Starbucks via ready brew, and tea vanner verismo pods. Patchwork Analysis of the Organizational Structure and Architecture of Starbucks.
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