It fosters brotherhood and brings people together but being a male dominated game women are singled out. However, Rugby and cricket have also reinforced social divisions and ethnic segregation (Schwery, 2003). Sport has also been used as ideological vehicles to promote the views of the powerful elites.Sport demands more than individual excellence. It requires teamwork, the ability to move beyond personal ego, to put the needs of the team before personal gains and a desire to win (Burdett, 1997). Planning and discipline are very essential during sport training. Decision making in sport organizations become difficult because of the diverse interests of the stakeholders. Sport has been receiving increased attention in media which has highlighted the conflicts within the sport organizations. This has given rise to the emergence of national sport governing bodies in most countries to establish code of ethics and specific policies (Sherry, Shilbury & Wood, 2007).Extreme sports or lifestyle sports are an antidote to our safety-first, shrink-wrapped world (Appleton, 2005). They help one to carve his/her own path. New style sports like snowboarding and paintballing have developed at the expense of traditional sport. Such sport carries the high adrenaline image and has created enthusiasm among the youth and those seeking adventure. It offers thrill and excitement.Sport promotes international understanding as the rules of the game transcend differences and inequality; it helps redefine success and performance (WEC). People even identify their role models through sport. Modern sport is now an industry that produces and sells products and services. It provides entertainment. Sport In Society.
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