The theory perceives the society dominated by the capitalist industry to be in a vicious cycle. Upon looking at the said perspective, it is clear that it is one of the reasons that the critical theory is considered radical because it questions the whole social structure. As a culture industry, the culture and all of its components such as the masses and the different factors in the society are used as a form of income-generating machine in the industry. Every step of the way and every movement of a within a society can generate fuel to the culture industry.
Instead of controlling the spread and worsening of the system, due to the roots of the industry being in the culture and using the needs of the people, the capitalist system dominates. There is another significant view on domination based on the cultural industry perspective which is related to the use of culture as a force of domination on the different aspects of the society, for example, the mass media and the different social institutions. Popular culture is one the phenomena that can be sited in relation to the domination of the culture industry.
When a particular product or service, instead of the realization on the impracticality of its application the culture intensifies, the need through the concept of ‘ mass society’ or the constant need for conformity prevails. Due to the effect of the cultural industry, different factors such as technology become instruments of domination or of social control in the most conspicuous manner, which is one reason they are considered more efficient. The social networks are considered an easy way of communication but the companies that run them take advantage of the personal information.
Identification systems such as University cards and transportation passes, and advanced gadget with GPS features can easily be used to track people are also examples of the manner by which technologies are being used for social control or domination.
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