Quantitative studies generally help to identify the characteristics or qualities of the object of research. Te outcomes from the qualitative techniques cannot be encoded numerically (Berg & Lune, 2004). Tere are various advantages of qualitative research which makes it valuable for research practices. Te strength of this technique proves helpful during various critical research analyses. Te research methodology is not predefined. Qalitative research techniques involve interaction among the researcher and other individuals who are considered during the survey. The merits are listed as follows: Te researcher is involved with the techniques in this form of research.
Tis ensures that the researcher achieves an insider’s outlook of the concerned field. Terefore, te researcher never misses minute details. Eual emphasis is given to all kind of issues. Atention to details is ensured as qualitative research focuses on uncovering essential experiences of individuals. Te measurement techniques are cost effective as small groups are taken into account while analyzing and the tools used for this purpose are also not very expensive (Whittemore, Case, &Mandle, 2001). Qalitative research techniques play the vital emphasizing on possible relationships, efects, cuses and dynamic methods.
Tis type of research technique helps the researcher to identify the direction of the research. Te research is structured in a way that the entire process is not based on a particular plan. Te researcher can work more independently using this research technique (Maxwell, 2012). Qalitative techniques do not use statistics as a tool during research methodology. Istead, tis type of research technique uses a narrative and descriptive style. Tis is beneficial for the researcher as better insight is in form of knowledge which was otherwise not developed or identified previously.
Te analysis is more comprehensive in the sense that the researcher not only values the outcomes of the conducted surveys, bt also tries to identify the reason behind the response. Te complex issues involved in a research methodology can be simplified by structuring the same with the help of simplex qualitative techniques. A explanatory research methodology is adopted while using this technique. Tis research technique is responsive towards local conditions and situations. ..
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