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Social Psychology

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The distinction created to identify the driving forces to understand if the behavior is derived due to internal or external factors, however, remain questionable (DeLamater, 2006). The factors may work together to result in a specific behavior, however, it is also possible that internal factors are more dominant in creating the specified behavior and vice versa (Fein, 2001). The case in view provides ample room for suspicion to reduce the chances of correspondence errors if the judge feels the need.In the field of social psychology, attribution theory specifically concerns with human being’s perceived underlying reasons for their own behaviors and/or of other people University of Nebraska, 1954). The theory provides two possible underlying justifications people provide to reason their own or others’ behavior as: ‘the situation’ or ‘the self’. When people attribute the behavior as a component of the situation or the environment, they tend to relate the achievements or failures to the external attributes, while when they relate the results to their personality traits, personal failures or personal efforts, they take responsibility of their actions or relate the results to internal attributes (Feldman 1986).Keeping attribution theory in view, neither McDonald’s nor the Plaintiff/claimants accept the results being derived from the internal attributes i. personal responsibility is neglected. Both the parties to the case are putting the blame on external factors and situations. When analyzing the situation from McDonald’s perspective, it attempts to negate the fact of obesity being caused by their food or their food ‘alone’. An evidence of this can be seen in the statement of McDonalds lawyer Brad Lerman that "People dont go to sleep thin and wake up obese". This reflects on the idea that McDonalds cannot be directly and severely accused of the rising obesity in the public. The statement reflects on the issue of obesity being a continuous and long process that involves many parties and many factors. Hence, external attributes are said to apply here in defending McDonald’s position in the case. On the other hand, the claimants are of the opinion that McDonald’s is responsible and must be held liable for the loss or damage caused to their health. They believe that McDonald “have deliberately withheld information." Hence, the blame game goes on between the parties to the
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preview essay on Social Psychology
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Psychology
  • Level: Undergraduate
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