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Social Media for Small to Medium Enterprises Essay Example

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Social Media for Small to Medium Enterprises

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Fourth step is to establish the success of the strategy they are about to adopt. They should carry a substantial research on the social strategy before adopting it to see how successful it is.The fifth step is to analyze the targeted audience. Will they be in a position to access the social media? Are they literate enough to know how to use computers or to know how to read? The answers to these questions are very crucial in determining that the media used is accessed by a great percentage of the targeted population (Pettit 2013). The sixth step is determining that unique thing in your organisation. What will make the targeted population to choose to follow your organisation on social media and not other organisations? The seventh step is to create a plan. Yes you have the strategy but how will you ensure that the population you are targeting chooses to follow your organisation? How will you convince your preferred clientele that your organisation means no harm? (Anonymous, Punch Communications 2011).With all these steps, the organisation is in the right path to success. These steps may vary from one organisation to another depending on the perceived strategy and opinions of the organization management team (Antony 2007). The main thing is reaching out to the clients and ensuring that they get to see the products the organisation is offering and the feedback they give. Communication is crucial in any organisation be it a small organisation or large one. Thus, once an organisation gains direct feedback from clients, they are able to make changes in places that are not appealing to their customers thus increasing on costs.Social media strategy is important especially for small enterprises as they are able to market their products to the targeted clientele. This is crucial and it enables the organisation to save on costs, which a firm would incur by using other strategies of advertising its products (Barger, & Labrecque 2013). A lot of money is used in marketing using bill boards or in television or radios. However, use of social media is much cheaper and it reaches alit of computer literate clients. These days, one does not need to have a computer to get in the know of what is happening in the social media (Bapna 2011). There have been other inventions of internet phones that enable people to access social media wherever they are.Secondly, social media ensures that the organisation gets a direct

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preview essay on Social Media for Small to Medium Enterprises
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: E-Commerce
  • Level: Undergraduate
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